Type of site
|Streaming video service|
|Current status||Merged with Azubu|
In November 2015 SeedInvest, along with Wargaming and North Base Media, funded Hitbox with investing $4,000,000 USD. CEO and co-founder Martin Klimscha was interviewed about Hitbox. He stated that their "goal at the moment is to build a superior live streaming platform", therefore taking on Twitch. He also stated that they wanted to improve the game streaming service by reducing latency. He said that Hitbox was to be more than the "streamer and the chatbox", and would "build interactivity into this live streaming experience.
Twitch's CEO Emmett Shear held an Ask me Anything (AMA) on Reddit in which he mentioned that Twitch would be implementing "muting of archived streams playing music that was not licensed in previously recorded Video On Demand". He said that Twitch would be "scanning for 'ambient music' being played in the background by streamers". Hitbox hoped to capitalize on this by not being as strict on video on demand.
In April 2016, Hitbox signed a two-year contract with ESL gaming, Dreamhack, and Wargaming. ESL and Wargaming only exclusively partnered with Twitch in the past. "Hitbox does offer revenue-share for non-partners and their service is slightly more South-African friendly."
Hitbox partnered with broadcasting company Nav-TV in South America.
On May 5, 2017, Hitbox shut down and their website was redirected to Smashcast, a new Live-stream service, which they claim is "spiced up with a new design & features and managed by a team consisting of Hitbox and Azubu staff".
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- Walker, Alex. "Twitch Takes Aim At Third Party Services By Adding Clips". Retrieved August 3, 2016.
- "Where Will You Watch Wargaming Streams?". Fortune. November 4, 2015. Retrieved July 27, 2016.
- Partridge, Jon. "How Hitbox plans to take on Twitch". Retrieved July 27, 2016.
- "Twitch CEO Admits Screw Up, Hitbox Jumps To Acquire Disillusioned Streamers". Retrieved July 27, 2016.
- "Watch out Twitch, Hitbox is coming". April 6, 2016. Retrieved July 27, 2016.
- "Hitbox app launches on Windows 10 PC, coming to Windows 10 Mobile". July 19, 2016. Retrieved July 27, 2016.
- "Hitbox challenges Amazon's Twitch and Google's YouTube in game livestreaming". VentureBeat. Retrieved July 27, 2016.
- "Hitbox is HTML5 ready". March 14, 2016. Retrieved August 3, 2016.
- "Hitbox to Replace Flash Player With HTML5, Adds 4K Streaming At 60 FPS". Niche Gamer. March 15, 2016. Retrieved August 3, 2016.
- "Where Will You Watch Wargaming Streams?". Fortune. November 4, 2015. Retrieved November 29, 2016.
- "Take your game global without going bust (VB Live)". VentureBeat. Retrieved November 29, 2016.
- "A New Beginning". Hitbox Blog. January 10, 2017. Retrieved January 29, 2017.
- "Welcome to Smashcast – smashcast". smashcast. May 9, 2017. Retrieved May 10, 2017.