The current village was founded in 981 by the last ruler of the county of Brunengeruz. Countess Alpaïdis (Alpeide) later gave her county and castle (today the site of St-Gorgoniuskerk) to the Prince-Bishop of Liège. As an enclave of the Liège prince bishopric the village had tax advantages over the villages in the surrounding Duchy of Brabant, leading to the growth of the brewing industry. This tax advantage was lost after the French Revolution once the Prince-Bishopric of Liège was abolished. The industry had withered to nothing by 1955, but Pierre Celis later re-launched the town's now iconic white beer which has since gone on to become a global brand. In December 2005, it was decided to close the Hoegaarden Brewery and move the production of the beers to the Jupille brewery in southern Belgium. However, the beer could not be brewed there with the right characteristics, and so the plan was cancelled.