Hola (VPN)

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FounderOfer Vilenski
Derry Shribman
Number of locations
ServicesUnrestricted Internet Access

Hola is a freemium web and mobile application which provides a form of virtual private network services to its users through a peer-to-peer network. It also uses peer-to-peer caching. When a user accesses certain domains that are known to use geo-blocking, the Hola application redirects the request to go through the computers and Internet connections of other users in non-blocked areas, thereby circumventing the blocking. This also means that other users might access the Internet through one's own computer, and that part of one's upload bandwidth might be used for serving cached data to other users.[1][2][3][4] Paying users can choose to redirect all requests to peers but are themselves never used as peers.[5]


In 1998, Ofer Vilenski and Derry Shribman founded KRFTech, a software development tools company.[6] With the profits from the company, they started Jungo in 2000 to develop an operating system for home gateways. In 2006 NDS (Cisco) acquired Jungo for $107 million.[7][8]

In 2008, Vilenski and Shribman started investigating the idea of re-inventing HTTP by building a peer-to-peer overlay network that would employ peer-to-peer caching to accelerate content distribution and peer-to-peer routing to make the effective bandwidth to target sites much faster. This would make the Internet faster for users and cheaper to operate for content distributors. They started up Hola with $18 million from investors such as DFJ (Skype, Hotmail), Horizons Ventures (Mr. Li Ka-Shing's fund),[9] Magma Venture Partners (Waze), Israel's Chief Scientist Fund, and others.[10][11]

Hola Networks Limited launched its network in late 2012,[4] and it became viral in January 2013 when consumers started using Hola for Internet privacy and anonymity by utilizing the P2P routing for IP masking. "After being around for two months with 80 downloads a day, on January 23rd, 2013, at 5 PM Israel time, the product was good enough. That was the second it took off and went up overnight to 40,000 downloads a day", Vilenski told Startup Camel.[12]

In late 2014, Hola Networks began selling access to its userbase as exit nodes, under the name Luminati, charging $20 per gigabyte for bandwidth that was actually coming from their VPN users.[13] In May 2015, Hola came under criticism from 8chan founder Fredrick Brennan after the site was reportedly attacked by exploiting the Hola network, as confirmed by Hola founder Ofer Vilenski. After Brennan emailed the company, Hola modified its FAQ to include a notice that its users are acting as exit nodes for paid users of Hola's sister service Luminati. "Adios, Hola!",[14] a website created by nine security researchers and promoted across 8chan, states: "Hola is harmful to the internet as a whole, and to its users in particular. You might know it as a free VPN or "unblocker", but in reality, it operates like a poorly secured botnet - with serious consequences."[15] Much of the criticism against Hola stems from the fact that many free users are unaware that their bandwidth is being used by other users or is being resold to users of Luminati.[16] Other criticism stems from vulnerabilities inherent to the software, which could allow an attacker to deliver malware to Hola users. The Hola browser has also been used for distributed denial of service attacks.[17]

In response to the criticism, Vilenski told Business Insider, "[we have been] listening to the conversations about Hola and while we think we've been clear about what we are doing, we have decided to provide more details about how this works, and thus the changes [to the website] in the past 24 hours".[18] According to the security researchers who performed the audit, Hola updated its software, but the vulnerabilities remain.[19]

In 2019, it was reported that Hola received a directive from Russian authorities to join a state-sponsored registry of banned websites, which would prevent Russian Hola users from circumventing Russian state censorship. Hola was reportedly given one month to comply, or face blocking by Russian authorities.[20]


The Hola company claims the following: "The Internet is slowed down by server response times, Internet congestion, round trip times, and poorly written communication stacks in operating systems. Hola removes these bottlenecks by securely caching content on peers as they view it, and later serving it up to other nearby peers as they need it. Hola also compresses communication between peers to further speed the net."[21]


Hola is distributed as a client-side browser-based application.[22] It is available for all major browsers such as Chrome, Firefox, Internet Explorer, Opera as browser add-on, extension, or application, and it works on PC based operating systems as well as Mac OS X.[23][24] Hola has also released an Android application[25] and most recently an iPhone and iPad application.[26][27]

See also[edit]


  1. ^ "Sweet: Hola lets you use Hulu, Pandora, Netflix, CBS, Fox, BBC iPlayer TV, and iTV from any country". The Next Web. Retrieved 28 September 2014.
  2. ^ "REINVENTING THE WEB: A New App Lets You Watch Whatever TV Program You Want, Including The Olympics, Anywhere In The World". Business Insider. Retrieved 28 September 2014.
  3. ^ "Hola Unblocker Gives You Access to iPlayer, Netflix, Pandora, Hulu, and More Regardless of Region". Lifehacker. Retrieved 28 September 2014.
  4. ^ a b "Unlock Hulu and BBC iPlayer in a click with Hola". The Sydney Morning Herald. Retrieved 29 September 2014.
  5. ^ "FAQ – Hola – Is Hola Free?". Hola. Hola. Retrieved 2014-10-06.
  6. ^ "Jungo Ltd. - Company Profile". BusinessWeek.
  7. ^ "NDS to buy Israel's Jungo for up to $107.5 mln". Reuters. 4 Dec 2006.
  8. ^ Ben-Artzi, Amir. "NDS to pay $107 million for Jungo". Electronic Engineering Times. Retrieved 28 September 2014.
  9. ^ "The story behind a HK billionaire's $130 million donation to the Technion". Haaretz. Retrieved 28 September 2014.
  10. ^ "Faster Internet co Hola raises $10m". Globes. Retrieved 28 September 2014.
  11. ^ "Ofer Vilenski Co-Founder, Hola!". BusinessWeek. Retrieved 28 September 2014.
  12. ^ "'How Hola went from 80 daily new users to 40,000 overnight with zero marketing' (interview with Ofer Vilenski, co-founder and CEO of Hola for Startup Camel Podcast". Startup Camel. Retrieved 3 June 2015.
  13. ^ "Beware: Hola VPN turns your PC into an exit node and sells your traffic". 28 May 2015.
  14. ^ "Adios, Hola! - Why you should immediately uninstall Hola". adios-hola.org.
  15. ^ "Adios, Hola! Popular privacy-minded browser plug-in has backdoor for hackers - report". RT. Retrieved 30 May 2015.
  16. ^ Reddick, James. "Why Using the Hola VPN Service Is a Bad Idea". FreeVPN.me. Retrieved 18 June 2015.
  17. ^ Alexander, Martin. "Do you use Hola VPN? You could be part of a DDoS, content theft – or worse". The Register. Retrieved 7 June 2017.
  18. ^ Price, Rob. "A wildly popular Google Chrome extension was being used as a giant botnet". Business Insider. Retrieved 30 May 2015.
  19. ^ "Adios, Hola! - Why you should immediately uninstall Hola!". Retrieved 1 November 2016.
  20. ^ Reuters (2019-03-29). "Russia Threatens to Block Popular VPN Services to Prevent Website Access". The Moscow Times. Retrieved 2019-04-02.
  21. ^ "FAQ – Hola". Hola. Hola. Retrieved 2014-10-06.
  22. ^ "How to Unblock Websites: 8 Tricks That Do It". Udemy. Retrieved 28 September 2014.
  23. ^ "The Easiest Method for Desktop: Hola Better Internet". Lifehacker. Retrieved 28 September 2014.
  24. ^ "Running Hola on Mac OS X – Hola". Hola. Hola. Retrieved 2014-10-06.
  25. ^ "Hola Lets You Watch Region-Blocked Videos From Any Country For Free". Lifehacker. Retrieved 28 September 2014.
  26. ^ "Can I get Hola for my iPhone, iPad or iPod Touch?". Official Website. Retrieved 28 September 2014.
  27. ^ "Hola Unblocker – Easily Access Region-Blocked Content". www.makeuseof.com. Retrieved 28 September 2014.

External links[edit]