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Type Private
Founded 1983
Headquarters United Kingdom Hythe, United Kingdom
Area served National
Founder(s) Gerry Pack
Key people Matthew Pack (CEO Holiday Extras Group)
Industry Travel
Products Airport Parking
Airport Hotels
Airport Lounges
Travel Insurance
Car Hire
Theme Park Breaks
Theatre Breaks
Employees > 660
Parent Holiday Extras Ltd
Type of site E-commerce
Available in English
Launched 2000

Holiday Extras, a part of Holiday Extras Ltd, is a UK-based online company providing pre-booked UK airport hotels and parking. The company's campus is at The Wave, Nr Hythe in Kent.


The company was founded in 1983 as the 'Apple Booking Company' by Gerry Pack, an ex-employee of Saga. Pack wanted to provide an easy way for holiday travellers to book an overnight stay in an airport hotel and take advantage of discounted rates.[1]

The company began by offering a small number of three-star airport hotels at Gatwick, Heathrow and Luton. ABC was able to offer customers discounted rates by only revealing the name of the hotel once they had made the booking.

In 1986, the company began offering travel insurance, and in 1988 branched out into UK airport parking. As the company grew, it was renamed ABC Holiday Extras and moved to a converted barn in the nearby village of Smeeth.

In the 1990s ABC Holiday Extras purchased its first car parking company, an off-airport car park near Birmingham Airport. ABC Holiday Extras branded the parking site 'Airparks' and now has sites at Birmingham and Luton.

The business was renamed once again in 2003 and became known as Holiday Extras. In 2005, the company completed a management buy-out.

The company's head office was awarded Kent County Council's Building Design Award for 2003-4,[2] and it has been given planning permission to build a 1,415 square metre extension.


  1. ^ "Gerry Pack Profile". Retrieved 2010-05-03. 
  2. ^ "Building Design Award 2004" (PDF). Kent Property Market. Retrieved 2010-05-03. 

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