Holy Cow Casino and Brewery

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Holy Cow Casino and Brewery
Holy Cow Casino.JPG
The former Holy Cow building in 2011.
Location Las Vegas, Nevada 89104
Address 2423 Las Vegas Blvd South[1]
Opening date1992[2][3]
Closing dateMarch 22, 2002; 17 years ago (March 22, 2002)
Casino typeLand-Based
OwnerBig Dog's Hospitality Group
Previous namesFoxy's Deli (1955–1975)
Foxy's Firehouse (1976–1988)
Renovated in1976
Coordinates36°08′38″N 115°09′25″W / 36.143830°N 115.157018°W / 36.143830; -115.157018Coordinates: 36°08′38″N 115°09′25″W / 36.143830°N 115.157018°W / 36.143830; -115.157018
Annual production volume2,200 US beer barrels (2,600 hL)
Other productsBeer
Active beers
Name Type
Premium Lager Lager
Premium Light Low-alcohol Lager
Pale Ale Lager
Blonde Lager
Draught Lager
Lager (Blue) Lager
Bitter (Red) Bitter Lager
Stout Stout
Bright Lager
Seasonal beers
Name Type
First Harvest Special Ale

Holy Cow! Casino and Brewery (formerly Foxy's Firehouse) was a locals casino and microbrewery[3] on South Las Vegas Boulevard, north of the Las Vegas Strip, in Las Vegas, Nevada. The property began in 1955 as Foxy's Deli, which operated until its closure in 1975. A year later, the building was reopened as a casino named Foxy's Firehouse, which later closed in 1988. Tom "Big Dog" Wiesner purchased the building and reopened it as the Holy Cow casino in 1992. Wiesner added a microbrewery the following year, making the Holy Cow the first brewery to open in Las Vegas.[4] Wiesner persuaded the state to change its laws that had prohibited breweries from operating in Las Vegas.

The brewery won several awards for its beers, although the property ultimately closed in March 2002, because of a decline in tourism caused by the September 11 attacks. During 2005, the building was used as a sales office for two separate high-rise condominium projects, including the Ivana Las Vegas, which was to replace the Holy Cow before ultimately being cancelled later that year. The Holy Cow was demolished in April 2012, and construction of a two-story Walgreens store began on the property in 2014.


The property began as Foxy's Deli, opened by Abe Fox (1914–2004) in April 1955. The deli was the first restaurant on the Las Vegas Strip to allow black people, and was popular among celebrities, local business leaders, and tourists for its fresh food that was flown in from Los Angeles on a daily basis. The deli closed in 1975, after Fox sold it.[5][6] A year later, the building became Foxy's Firehouse casino, which subsequently closed in 1988.[7]

In 1989, Tom "Big Dog" Wiesner and his partners sold the Marina Hotel to Kirk Kerkorian. Wiesner used the money from the hotel sale to purchase the closed Foxy Firehouse casino.[8] Wiesner reopened the two-story building[8] as the Holy Cow! in March 1992.[9] A microbrewery was added a year later.[3] The Holy Cow was the first microbrewery to open in Las Vegas.[1][10] Prior to that time, long-standing laws had prevented breweries from operating in the city.[11] However, Wiesner persuaded the state to change its laws to allow the operation of local breweries.[8]

The Holy Cow operated as part of Wiesner's Big Dog's Hospitality Group, which consisted of a chain of local bar-restaurants.[12][10] The Holy Cow was known for its 14-foot-tall fiberglass Holstein cow statue, which wore sunglasses and rested atop the building's front entrance.[12][9][13][14] The building's exterior featured murals of spotted black-and-white Wisconsin milk cows.[8] At one point, Harry Caray, the announcer of the Chicago Cubs who was known for his saying "Holy cow!" during broadcasts, visited the Holy Cow Casino and Brewery and autographed a wall of the club with his signature saying.[15]

In June 1996, plans were announced to renovate the building and rename it as Chicago-Chicago Casino, while retaining the brewery. The Holy Cow's casino was to be expanded, and a restaurant named Big Dog's Chop House was to be added.[16] In 1998, Zagat included the Holy Cow on its list of "America's Best Meal Deals".[17]

The Holy Cow suffered from a decline of tourism caused by the aftermath of the September 11 attacks.[18][19] The Holy Cow closed on March 22, 2002,[12][9] with the exception of the brewery, which continued to operate. Big Dog's Hospitality Group planned to ultimately move brewing operations to the company's Draft House Barn & Casino in North Las Vegas.[18] The property's 14-foot cow statue was sold for $2,200 to Jim Marsh, who owned several casinos and automobile dealerships in Nevada. Marsh set the cow statue up at his Longstreet hotel-casino in Amargosa Valley, Nevada.[14][20]

Later development[edit]

In 2004, plans were announced to replace the Holy Cow with a $700 million, 940-foot condominium tower called The Summit, to be financed by Australian developer Victor Altomare.[21] By January 2005, the Holy Cow had been converted into a $1 million sales office for Altomare's other condominium project, Liberty Tower.[22] Later in 2005, Ivana Trump became associated with The Summit, which was renamed as Ivana Las Vegas.[23] Trump added pink awnings to the Holy Cow building when it was reopened as a temporary sales office for Ivana Las Vegas, which was ultimately cancelled later that year.[24][25]

In September 2007, Steven Johnson, a real estate developer from Arizona, purchased the property for $47 million through his company, Aspen Highlands Holdings, LLC. Many of Johnson's properties in Las Vegas were developed into Walgreens stores, although he said that he had not decided on his plans for the Holy Cow property.[26] By April 2008, a Walgreens store was being planned for the property. Because of the high cost for the land, Johnson hoped to sell the air rights to the property, allowing others to construct a casino and high-rise hotel or condominium project atop the Walgreens store.[27]

In June 2009, Aspen Highlands was planning a gaming and retail center on the property that would be similar to Times Square. The new project would include a two-story center with 37,100 sq ft (3,450 m2) of floor space and a 9,000 sq ft (840 m2) casino, along with a restaurant, a tavern, and a Walgreens. Aspen Highlands planned to have the Holy Cow demolished once the new project was approved, with a planned opening in fall 2010. The new project would be designed by Albuquerque architect George Rainhart, and would include a 137-foot half-moon shaped welcome sign that would mark the gateway to Las Vegas city limits. A 547-foot sign had initially been proposed, but was withdrawn for the time as it was considered uneconomical to build and had been opposed by the Las Vegas Planning Commission because of its height.[19]

In July 2009, Aspen Highlands received approval from the Planning Commission for the project. Also approved was a 98-foot-tall, 11,210-square-foot sign and video screen.[28] The project received further approval from the Las Vegas City Council in August 2009.[29] The Holy Cow building was demolished in late April 2012.[15][30] In 2014, construction began on a two-story Walgreens store on the former property of the Holy Cow.[23]


The brewery had a capacity of 2,200 bbl per year.[2] In 1993, the Holy Cow! won a gold medal for its classic English pale ale, followed by bronze medals in 1994 and 1996 for its red ale and Black Lab stout respectively.[31] In June 1997, the Holy Cow!'s Amber Gambler was among the top named beers at the Las Vegas International Beer Festival, where over 100 handcrafted beers from across the United States were sampled.[32] The brewery had also won awards from the Great American Beer Festival.[10] By March 1998, the 800th batch of Holy Cow beer had been brewed.[33] At the time of the Holy Cow!'s closure, the brewery had supplied beer to five other properties owned by Big Dog's Hospitality Group.[18] Holy Cow offered the following beers:

  • Cream Ale[4]
  • Amber Gambler Pale Ale[4]
  • Rebel Red Red Ale[4]
  • Vegas Gold Hefe Weiss[4]
  • IPA[4]
  • Sweet Stout[2][4]
  • English Brown Ale[4]
  • Hefeweizen[2]


  1. ^ a b Whitely, Joan (June 14, 2000). "Something's Brewing". Las Vegas Review-Journal. Archived from the original on October 21, 2002.
  2. ^ a b c d "Beer Me!". beeme.com. 2008-09-01. Retrieved 6 August 2009.
  3. ^ a b c Smith, Hubble (August 4, 1998). "Eclectic lagers and entertainment help microbreweries thrive". Las Vegas Review-Journal. Archived from the original on June 19, 2003.
  4. ^ a b c d e f g h "Review of Holy Cow! Casino, Cafe & Brewery". November 1996. Retrieved 6 August 2009.
  5. ^ "Fox, owner of popular Las Vegas Boulevard deli Foxy's, dies". Las Vegas Sun. December 21, 2004. Retrieved April 4, 2017.
  6. ^ "Abe Fox Obituary". Las Vegas Review-Journal. Retrieved April 4, 2017.
  7. ^ "Foxy's Firehouse". Vintage Las Vegas. Retrieved April 4, 2017.
  8. ^ a b c d Burbank, Jeff (2014). "Holy Cow!". Lost Las Vegas. Pavilion Books. pp. 88–89. ISBN 978-1-90981-503-2.
  9. ^ a b c "Vegas casino, brewery to close". Las Vegas Sun. March 22, 2002. Retrieved April 4, 2017.
  10. ^ a b c Scheid, Jenny; Scheid, Jeff (August 5, 2001). "Start at the top: Strip's north end has an allure all its own". Las Vegas Review-Journal. Archived from the original on September 7, 2002.
  11. ^ "It's what your right arm is for". Las Vegas Review-Journal. August 8, 2016. Retrieved April 4, 2017.
  12. ^ a b c Smith, Hubble (2002-03-23). "Holy Cow! put out to pasture". Las Vegas Review-Journal. Archived from the original on March 5, 2003.
  13. ^ "Holy Cow". Vintage Las Vegas. Retrieved April 4, 2017.
  14. ^ a b Brean, Henry (June 5, 2005). "The Buying Man: For Nevadan who's invested millions in small towns, history's the thing". Las Vegas Review-Journal. Archived from the original on June 7, 2005.
  15. ^ a b Martin, Bradley (August 7, 2013). "Did the Chicago Cubs Curse Stick to the Holy Cow?". Eater. Retrieved April 4, 2017.
  16. ^ "Monte Carlo debuts Market Street, Dragon Noodle". Las Vegas Sun. June 22, 1996. Retrieved April 4, 2017.
  17. ^ "Harrah's adds champagne Sunday brunch". Las Vegas Review-Journal. July 17, 1998. Archived from the original on August 23, 2000.
  18. ^ a b c Leong, Grace (April 12, 2002). "Strip brewery fights eviction, eyes move". Las Vegas Sun. Retrieved April 4, 2017.
  19. ^ a b Green, Steve (June 17, 2009). "Retail, gaming center planned at Las Vegas Blvd. property". Las Vegas Sun. Retrieved April 4, 2017.
  20. ^ Curtis, Lynnette (November 4, 2012). "A beef with humans? Not this gentle giant". Las Vegas Review-Journal. Retrieved March 17, 2017.
  21. ^ Jones, Chris (August 21, 2004). "Duo sets sights sky high". Las Vegas Review-Journal. Archived from the original on November 7, 2004.
  22. ^ Smith, Hubble (January 27, 2005). "923-foot condo OK'd for Strip". Las Vegas Review-Journal. Archived from the original on November 16, 2005.
  23. ^ a b Segall, Eli (2014-08-13). "Long-abandoned corner of Las Vegas Boulevard and Sahara getting Walgreens". VegasInc. Retrieved November 23, 2015.
  24. ^ Curtis, Anthony (2014-05-09). "Question of the Day May 9, 2014". Las Vegas Advisor. Retrieved 6 May 2016.
  25. ^ Curtis, Anthony (2012-04-30). "Question of the Day April 30, 2012". Las Vegas Advisor. Retrieved 6 May 2016.
  26. ^ Nakashima, Ryan (October 19, 2007). "Arizona man buys piece of Las Vegas Strip for $47 million". Associated Press. Retrieved March 17, 2017.
  27. ^ Benston, Liz (April 1, 2008). "Strip biz will peddle Alka-Seltzer, not glamour: Drugstore, maybe condos planned for pricey spot". Las Vegas Sun. Retrieved April 4, 2017.
  28. ^ Choate, Alan (July 13, 2009). "Big sign planned for casino". Las Vegas Review-Journal. Retrieved April 4, 2017.
  29. ^ Choate, Alan (August 6, 2009). "Council approves plans for casino, 98-foot sign at north end of Strip". Las Vegas Review-Journal. Retrieved April 4, 2017.
  30. ^ "Holy Cow Casino Demolition - Las Vegas Strip". Roy Vegas. May 1, 2012. Retrieved April 4, 2017.
  31. ^ Smith, Hubble (August 24, 1998). "Microbrews owe success to originality". Las Vegas Review-Journal. Archived from the original on September 15, 2000.
  32. ^ Stevens, Muriel (July 1, 1997). "Shuttles great for weekend vacation travel". Las Vegas Sun. Retrieved April 6, 2017.
  33. ^ "Vats all folks". Las Vegas Review-Journal. March 11, 1998. Archived from the original on October 2, 1999.