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Homeplus Co., Ltd
Industry Retailing
Founded 1999[1]
Founder Clément Depierre
Headquarters Seoul, South Korea
Number of locations
Hypermarkets: 120
Homeplus Express: 250
Products Groceries, consumer goods,
Website www.homeplus.co.kr
Korean name
Hangul 홈플러스
Revised Romanization Hom-peul-leo-seu
McCune–Reischauer Hom-pul-le-su

Homeplus (Hangul홈플러스) is a Korean discount store retail chain with 113 branches throughout South Korea.[2] Homeplus is the second largest retailer in South Korea,[3] behind Shinsegae Group's e-mart chain. Homeplus operates both hypermarkets and its Super Express store chain, and also provides a home delivery shopping service.[4][5] Homeplus hypermarket stores typically provide home products, clothing and electronics.[6][7] It was owned by British supermarket conglomerate Tesco until 2015.[8]

In 2011, the retailer opened the world’s first virtual supermarket at Seolleung Station on Seoul Subway Line 2, where smartphone users can photograph the bar code of the life-size pictures, on the walls and platform screen doors, of 500 items of food, toiletries, electronics etc., for delivery within the same day.[9][10]

In August 2014 the company cut their profit by $0.4 billion.[11] On September 23, 2014 Homeplus was investigated for alleged data breach.[12] From September 5–10 of the same year, one of the company's outlets was on a strike during Chuseok holiday protesting not substantial wage increase.[13]

In September 2015 the company was sold to MBK Partners, a South Korean buyout firm, which partnered with the Canada Pension Plan Investment Board and Singapore's Temasek Holdings in a transaction worth £4.2 billion.[8][14] It is headquartered in Gangnam-gu, Seoul, Korea in 2015, and operates a total of 107 hypermarkets and 828 expresses nationwide.[15]

See also[edit]


  1. ^ The strategic localization of transnational retailers: the case of Samsung-Tesco in South Korea. January 2005.
  2. ^ "홈플러스 (Hom-peul-leo-seu)". Homeplus. Retrieved February 18, 2008. 
  3. ^ Gómez-Suárez, M.; Martínez-Ruiz, M.P. (2016). Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy. Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global. p. 115. ISBN 978-1-5225-0221-0. Retrieved November 14, 2017. 
  4. ^ Dawson, J.; Mukoyama, M. (2013). Global Strategies in Retailing: Asian and European Experiences. Routledge Studies in International Business and the World Economy. Taylor & Francis. p. 27. ISBN 978-1-136-16118-6. Retrieved November 14, 2017. 
  5. ^ Ivanov, D.; Tsipoulanidis, A.; Schönberger, J. (2016). Global Supply Chain and Operations Management: A Decision-Oriented Introduction to the Creation of Value. Springer Texts in Business and Economics. Springer International Publishing. p. 223. ISBN 978-3-319-24217-0. Retrieved November 14, 2017. 
  6. ^ Plunkett, J.W. (2008). Plunkett's Retail Industry Almanac 2009: The Only Comprehensive Guide to the Retail Industry. Plunkett's Retail Industry Almanac. Plunkett Research Limited. p. 35. ISBN 978-1-59392-139-2. Retrieved November 14, 2017. 
  7. ^ Dlabay, L.; Scott, J.C. (2010). International Business. Global Business Series. Cengage Learning. p. 7. ISBN 978-0-538-45042-3. Retrieved November 14, 2017. 
  8. ^ a b "Tesco sells South Korea stores for £4bn". BBC News. September 7, 2015. Retrieved September 7, 2015. 
  9. ^ Murthy, Rishika (September 22, 2011). "Seoul's 6 coolest subway stops". CNN Travel. Archived from the original on August 10, 2014. Retrieved February 26, 2013. 
  10. ^ Strother, Jason (October 21, 2011). "Shopping by phone at South Korea's virtual grocery". BBC News. Archived from the original on August 29, 2014. Retrieved April 3, 2013. 
  11. ^ Lianna Brinded (September 23, 2014). "Tesco's Homeplus Investigated By South Korea Over Privacy Breach and Competition Rigging". International Business Times. Retrieved September 26, 2014. 
  12. ^ "Tesco's South Korea brand Homeplus under investigation". BBC News. September 23, 2014. Archived from the original on September 24, 2014. Retrieved September 26, 2014. 
  13. ^ "Home plus union to strike during Chuseok". Korea Times. September 4, 2014. Archived from the original on September 26, 2014. Retrieved September 26, 2014. 
  14. ^ "Tesco starts sell-off ahead of results with Asian disposal". BBC News. 12 April 2016. Retrieved 12 April 2016. 
  15. ^ "Homeplus, doopedia". doopedia. 

External links[edit]