Home staging

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Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that anyone might want. People usually use arts, painting, accessories, lights, greenery and carpet to stage the home, to give potential buyers a more attractive first impression of the property. [1]


History[edit]

Sweden[edit]

In Sweden, professional home staging, known as homestyling, became popular after 2000. Professional home stagers claim homestyling yields around 10% higher pricing compared to just cleaning the home.

UK[edit]

In Britain, home staging is sometimes referred to as property presentation or property styling. The techniques have been televised by home stylist Ann Maurice in the show House Doctor on Five.[citation needed]

U.S.[edit]

Home staged for resale - family room, kitchen

U.S. research states that home staging can reduce a listing's time on the market by one third to half, and could fetch as much as 6% to 20% more than an empty home or a home not properly staged.[2]

Home staged for resale - nursery

Television shows[edit]

References[edit]

  1. ^ Holmes, Tamara E.: "Home staging key to selling" Bankrate.com, Real Estate Guide 2010
  2. ^ "Staged Homes Sell Faster for Higher Prices". nwi.com. Retrieved 6 September 2013. 

External links[edit]