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Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that anyone might want.
In Sweden, professional home staging, known as homestyling, became popular after 2000. Professional home stagers claim homestyling yields around 10% higher pricing compared to just cleaning the home. The practice has been somewhat controversial, both because of claims that professional home staging barely fetches prices high enough to pay off its cost, and because buyers pay for furniture that is not included in the price.
In Britain, home staging is sometimes referred to as property presentation or property styling. The techniques have been televised by home stylist Ann Maurice in the show House Doctor on Five.
U.S. research states that home staging can reduce a listing's time on the market by one third to half, and could fetch as much as 6% to 20% more than an empty home or a home not properly staged.
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