Homestead Technologies
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| Company type | Subsidiary |
|---|---|
| Industry | Web services |
| Founded | October 1997 Menlo Park, California, U.S. |
| Founders | Justin S. Kitch Thai Bui David Wu |
| Headquarters | Palo Alto, CA, U.S. |
Key people | Justin S. Kitch (Chairman and CEO) |
| Services | Web hosting service E-commerce services Online advertising |
| Revenue | US$6.67 million[1] |
Number of employees | 116 (2015) |
| Parent | Intuit Inc. (2007-2012) EIG (2012-present) |
| Website | www |
Homestead Technologies Inc. is a web hosting company based in Burlington, Massachusetts.
Scope
[edit]Homestead offers its members WYSIWIG tools to build and publish their own websites.[2]
Since its founding as a free service provider, Homestead has expanded the scope of its services to include online marketing, paid search ads, SEO tools, and e-commerce services.[2][3]
Homestead is geared mostly towards small business owners, non-profit administrators, retailers, and hobbyists, unlike competitors such as Angelfire and Yahoo! GeoCities, who target more casual users.[citation needed]
History
[edit]In October 1997, Justin S. Kitch and Thai Bui founded Homestead, in Menlo Park, California. The company quickly became popular due to its accessibility and ease of use. Its proprietary drag-and-drop SiteBuilder[4] platform enabled users with no prior knowledge of coding or web programming to create fully functioning websites for personal, educational, or business use.[5]
In June 1998, the company launched Homestead.com, which enabled Internet users to build a website, with a focus on small businesses, e-commerce, and their related services, such as consulting, listings, and online business directories.[citation needed]
By October 1999 member registrations reached two million.[citation needed]
In October 2003, Homestead Technologies launched PhotoSite, a photo sharing and web hosting service tailored to amateur digital photography.[6]
In March 2005, PhotoSite was sold to United Online.[7]
In December 2007, Homestead was acquired by financial and tax preparation software giant Intuit for US$170 million to bolster its web hosting offerings.[8]
On August 16, 2012, Intuit announced that Homestead would be purchased by web hosting company Endurance International Group of Burlington, Massachusetts.[9]
See also
[edit]References
[edit]- ^ "Company profile". Hoover's. Archived from the original on 2013-02-27.
- ^ a b "Homestead Technologies Inc.: Private Company Information". Bloomberg.
- ^ Steiner, Ina (2007-02-04). "Homestead Sites for eBay Sellers". Auction Bytes. Retrieved 2007-04-25.
- ^ Marx, Andy (1999-09-15). "Take My Content... Please!". Internet World: 53–54. Archived from the original on 1999-10-12.
And Homestead makes it easy for all parties involved: Companies provide content tools they have already developed--such as search boxes and news and stock tickers--to Homestead; Homestead lets users pick any tools they like and drag and drop them onto their personal pages. Homestead, which uses a proprietary technology to track all of this, then receives a fee each time someone clicks through one of the branded buttons, according to Dana Rositano, director of consumer marketing for Homestead Technologies, the parent of Homestead.com.
- ^ Babcock, Charles (1999-04-21). "Homestead Offers Free Publishing System". Interactive Week Online. Archived from the original on 1999-05-08.
- ^ Hu, Jim (2003-10-21). "Homestead adds photo service". CNET.
- ^ "United Online Acquires Online Digital Photo Sharing Business from Homestead Technologies" (Press release). Homestead Technologies. 2005-03-28. Archived from the original on 2008-02-09. Retrieved 2007-04-25.
- ^ "Intuit Completes Homestead Acquisition". Silicontap. 2007-12-19. Retrieved 2012-01-27.
- ^ "Intuit Selling its Web Hosting Business to Endurance International Group" (Press release). TheWhir. 2012-08-16. Retrieved 2012-08-16.