Homestead Technologies

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Homestead Technologies Inc.
TypeSubsidiary
IndustryWeb services
FoundedOctober 1997; 24 years ago (1997-10)
Menlo Park, California, U.S.
FoundersJustin S. Kitch
Thai Bui
HeadquartersBurlington, Massachusetts, U.S.
Key people
Justin S. Kitch (Chairman and CEO)
Revenue$6.67 million[1] services = Web hosting service
E-commerce services
Online advertising
Number of employees
116 (2015)
ParentIntuit Inc. (2007-2012)
EIG (2012-present)
Websitewww.homestead.com

Homestead Technologies is a web hosting company based in Burlington, Massachusetts. Homestead offers its members WYSIWIG tools to build and publish their own websites. Since its founding in 1997[2] as a free service provider, Homestead has expanded the scope of its services to include online marketing, paid search ads, SEO tools and e-commerce services.[3] Homestead.com, which launched in June 1998, enables Internet users to build a website, with focus on small businesses, e-commerce, and their related services, such as consulting, listings and online business directories.

History[edit]

Founded in October 1997 by Justin S. Kitch and Thai Bui, in Menlo Park, California, Homestead quickly became popular due to its accessibility and ease of use. Its proprietary drag-and-drop SiteBuilder[4] platform enabled users with no prior knowledge of coding or web programming to create fully functioning websites for personal, educational or business use.[5] Homestead is geared mostly towards small business owners, non-profit administrators, retailers, and hobbyists, unlike competitors such as Angelfire and Yahoo! GeoCities, who target more casual users. By October 1999 member registrations reached two million.

In October 2003, Homestead Technologies launched PhotoSite,[6] a photo sharing and web hosting service tailored to amateur digital photography. In March 2005, PhotoSite was sold to United Online.[7]

In December 2007, Homestead was acquired by financial and tax preparation software giant Intuit for $170 million[8] to bolster its web hosting offerings. On August 16, 2012, Intuit announced that Homestead would be purchased by web hosting company Endurance International Group of Burlington, Massachusetts.[9]

See also[edit]

References[edit]

  1. ^ "Company profile". Hoover's.
  2. ^ "Homestead Technologies Inc.: Private Company Information". Bloomberg.
  3. ^ Steiner, Ina (2007-02-04). "Homestead Sites for eBay Sellers". Auction Bytes. Retrieved 2007-04-25.
  4. ^ Marx Andy (September 1999). "Take My Content...Please!". Internet World: 53–54.
  5. ^ Babcock, Charles (April 21, 1999). "Homestead Offers Free Publishing System". Interactive Week Online.
  6. ^ Hu, Jim (October 21, 2003). "Homestead adds photo service". CNET.
  7. ^ "United Online Acquires Online Digital Photo Sharing Business from Homestead Technologies" (Press release). Homestead Technologies. 2005-03-28. Archived from the original on 2008-02-09. Retrieved 2007-04-25.
  8. ^ "Intuit Completes Homestead Acquisition". Silicontap. 2007-12-19. Retrieved 2012-01-27.
  9. ^ "Intuit Selling its Web Hosting Business to Endurance International Group" (Press release). TheWhir. 2012-08-16. Retrieved 2012-08-16.