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Type of site
Privately held company
Founded23 July 2015; 4 years ago (23 July 2015)
Area servedSingapore, Hong Kong, Kaohsiung, Taipei, Jakarta, Kuala Lumpur, Bangkok, Manila, Tokyo
Ownerhonestbee Pte. Ltd.
Created byJoel Sng, Isaac Tay, Jonathan Low
ServicesGrocery delivery, food delivery, laundry delivery, parcel delivery
Employees860 (2019) [1]

honestbee is an online grocery and food delivery service as its core business, a concierge service, and also a parcel delivery service for its B2B clients.[2] The company provides personal shoppers that pick products for its clients.[3][4] Consumers utilize the company's mobile app or website to interface with the company, and the store pickers and retail stores also utilize the mobile app.[5][6] In Singapore, honestbee also provides laundry collection services.[4]


The company was launched in Singapore on 23 July 2015 [7] and after that time also launched in Hong Kong, Taiwan, Thailand, Indonesia, Malaysia, Bangkok, Philippines and Japan.[2][5][8][9][10][11][12][13] The company was founded by Joel Sng, Isaac Tay, and Jonathan Low and has backing from venture capital companies in Asia and the United States.[14]

Starting mid-April 2019, the company started facing speculation of lacking operational funds and have since stopped their service in the Philippine market.[15] In May 2019, it stopped the food delivery and laundry services in Singapore.[16]

Mr Sng was replaced as CEO by Mr Brian Koo, who had said that he would be working with the executive team to conduct an in-depth review of the business and to "align our strategic interests across our various geographies and verticals".



Partnering both supermarkets and specialty stores, customers are able to shop a wide range of grocery options. Brands such as FairPrice, Jones the Grocer, Tesco, Emporium Shokuhin can be found on their platform. The grocery business is available in all 8 countries in which honestbee operates.


honestbee launched their food delivery service in February 2017. First in Singapore, then rolled out in Taiwan, Malaysia, Japan, Hong Kong, Philippines, Thailand. As of May 2018, they’ve become an exclusive partner of MOS Burger in Singapore.


Launched in September 2016, the laundry service is currently only available in Singapore. Customers are able to get their laundry picked up, cleaned, and delivered back in 2 days time. Their pickup and delivery time for laundry service is from 1pm to 10pm(GMT+8), every day.


Launched in late 2017, the Ticketing service is currently only available in Singapore. Customers are able to purchase tickets to WE Cinemas, direct from the app. It also serves as an aggregator of all movie timings, across the different movie chains in Singapore.


honestbee is operating in 8 regions in Asia:

  • Singapore
  • Malaysia (suspended)
  • Thailand (suspended)
  • Philippines (suspended)
  • Hong Kong (Ended 2019/05/24)
  • Taiwan (suspended)


April fool's prank[edit]

In late March 2016, honestbee announced a partnership with "Explorer Joe Exotic Meats" (later revealed to be fictitious), which would allow customers to purchase meat from endangered animals including pandas and whales.[17][18] While the company eventually claimed its intention all along had been to "bring awareness" and stimulate conversation about the plight of endangered species, the company faced backlash from the public both before and after the revelation that the campaign was a hoax, with a number of customers saying they would boycott the service.[19]

Worker pay[edit]

In 2015, honestbee stated it was paying Singapore workers "up to SGD $14 (about $10) an hour;"[20] by May 2016, however, workers countered that the company had lowered the "basic rate" twice, from $7.50 to $6 and then $5, and that there were also issues with payroll being late or miscalculated.[21]

See also[edit]


  1. ^ "Honestbee profile", Craft, retrieved 13 August 2019
  2. ^ a b Sim, Walter (July 20, 2017). "Singapore grocery concierge service Honestbee buzzes towards 'global store' concept". The Straits Times. Retrieved November 11, 2017.
  3. ^ Woodhouse, Alice (November 8, 2016). "Honestbee brings fresh buzz to convenience shopping". South China Morning Post. Retrieved November 11, 2017.
  4. ^ a b Low, Aloysius (September 14, 2016). "Asia-based grocery delivery startup Honestbee adds laundry services to its lineup". CNET. Retrieved November 11, 2017.
  5. ^ a b Roxas, Stephanie (June 24, 2017). "SG-based mobile app grocery delivery service expands to PH". Newsbytes Philippines. Retrieved November 11, 2017.
  6. ^ Iwamoto, Kentaro (September 4, 2017). "Honestbee wants to help, not disrupt, Tokyo grocery stores- Nikkei Asian Review". The Nikkei. Retrieved November 11, 2017.
  7. ^ "Connecting Asia's startup ecosystem". Tech in Asia. Retrieved November 11, 2017.
  8. ^ "honestbee Delivers Groceries in an Hour". Foodie. Retrieved November 11, 2017.
  9. ^ "Honestbee's Joel Sng Sets Big Regional Goals for Grocery Delivery Startup". Forbes Asia. February 24, 2016. Retrieved November 1, 2017.
  10. ^ Leesa-Nguansuk, Suchit (April 25, 2017). "Honestbee sweetens Thai operations budget". Bangkok Post. Retrieved November 11, 2017.
  11. ^ "Honestbee officially launches in Indonesia". 80 Quartier. February 15, 2017. Retrieved November 11, 2017.
  12. ^ Kandasivam, Anushia (March 3, 2017). "honestbee launches in Malaysia". Digital News Asia. Retrieved November 11, 2017.
  13. ^ Tegos, Michael. "Honestbee launches its grocery delivery service in Thailand". Tech in Asia. Retrieved November 11, 2017.
  14. ^ "Online grocery startup Honestbee raises $15M from Silicon Valley to deliver the goods". Tech in Asia. Retrieved November 11, 2017.
  15. ^ "Grocery delivery startup Honestbee is running out of money and trying to sell – TechCrunch". techcrunch.com. Retrieved 2019-04-29.
  16. ^ "Honestbee halts food delivery service in Singapore". TODAYonline. Retrieved 2019-05-17.
  17. ^ Swerdloff, Alex (March 1, 2016). "An Asian Grocer's April Fools' Joke About Panda Meat Seriously Backfired". Vice. Retrieved November 11, 2017.
  18. ^ Balea, Judith (March 30, 2016). "Honestbee's exotic meats sale: an April Fools' prank gone wrong?". Tech in Asia. Retrieved November 4, 2017.
  19. ^ Ravikrishnan, Ashutosh (March 30, 2016). "'Sale' of panda meat, koala sausages part of endangered animals awareness campaign: honestbee". Today. Retrieved November 11, 2017.
  20. ^ Shu, Catherine (October 20, 2015). "Singaporean On-Demand Grocery Startup Honestbee Gets $15M To Expand To Six New Asian Countries". TechCrunch. Retrieved November 11, 2017.
  21. ^ Ho, Olivia (May 10, 2016). "Freelancers for honestbee feeling the sting". The Straits Times. Retrieved November 11, 2017.

External links[edit]