Hop House 13

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Hop House 13
TypeLager
ManufacturerThe Brewers Project
DistributorDiageo
Country of originIreland
Introduced2015
Alcohol by volume5.0%
Proof (US)10
ColourGolden amber
FlavourApricot and peach

Hop House 13 is an Irish lager, produced by Diageo (owners of Guinness).[1]

Background[edit]

Hop House 13 is brewed by the Brewers Project, who also manufacture Guinness Dublin Porter, Guinness West Indies Porter and Guinness Golden Ale.[2] The beer is named after a hop store building at St James Gate that existed in the early 20th century.[3] It was influenced by the craft beer industry which had become successful.[2]

Flavour[edit]

Hop House 13 is a double-hopped lager brewed with barley, Guinness yeast, Australian Galaxy and Topaz hops, and American Mosaic hops.[1][4]

It is described as having a fruity aroma including tastes of apricot and peach, having a full-flavoured taste that is crisp and hoppy without being bitter. It has a golden amber colour with an ivory white head.[5][1] It is 5% alcohol by volume (10 degrees proof).[5]

Distribution[edit]

Hop House 13 was first produced in Ireland in 2015.[1] It was launched with an interactive experience show which included a tour of the brewery and tasting workshops. It was a success, and the beer was ordered by numerous publicans immediately after launch.[6] Hop House 13 was subsequently exported to the UK,[1] and then worldwide.[7][8] A year after being announced, it was available in 1,000 pubs and other licensed premises in the UK, as well as off-trade bottles being shipped in supermarkets.[9] The beer was heavily promoted with a multi-million pound advertising campaign in 2016, including adverts on YouTube and other social media websites.[2][10]

Partly as a result of strong sales of Hop House 13, sales of Guinness products in Europe increased by 2%.[11][12] In 2019, Diageo announced the beer would be sold in South Korea.[4]

References[edit]

  1. ^ a b c d e "Guinness to roll out new lager after success in Ireland". Bar Magazine. 27 October 2015. Retrieved 20 May 2019.
  2. ^ a b c "Diageo brews up 7-figure campaign for Guinness craft lager Hop House 13". The Drum. 19 April 2016. Retrieved 20 May 2019.
  3. ^ "Diageo launches Hop House 13 Lager". Morning Advertiser. 19 October 2015. Retrieved 20 May 2019.
  4. ^ a b "Diageo Korea introduces Hop House 13 lager". Korean Times. 11 January 2019. Retrieved 20 May 2019.
  5. ^ a b "Hope House 13 Lager". Difford's Guide. Retrieved 20 May 2019.
  6. ^ "Hop House 13 launch". verve.ie. Retrieved 20 May 2019.
  7. ^ "Product Launch - Diageo's Hop House 13 Lager". Just Drinks. 10 February 2015. Retrieved 20 May 2019.
  8. ^ "Diageo takes Hop House 13 to Asia". Just Drinks. 16 January 2019. Retrieved 20 May 2019.
  9. ^ "Guinness launches new campaign for Hop House 13". Talking Retail. 20 April 2016. Retrieved 20 May 2019.
  10. ^ "Hope House 13 in pubs". Morning Advertiser. 19 April 2016. Retrieved 21 May 2019.
  11. ^ "Guinness plans to be the most popular beer in the world". The Drum. 17 March 2017. Retrieved 20 May 2019.
  12. ^ "Guinness, Hop House 13 and Tanqueray gin are pumping up Diageo's sales". Fora. 26 July 2018. Retrieved 20 May 2019.

External links[edit]