Hornbacher's

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Hornbacher's
Subsidiary
IndustrySupermarket
Founded1951 (68 years ago) (1951)
HeadquartersMoorhead, Minnesota
Fargo, North Dakota
Number of locations
7
Key people
Ted Hornbacher, Jim Custer (founders)
ParentCoborns
Websitehornbachers.com
Hornbachers, North Fargo Location

Hornbacher's is a supermarket chain that operates seven stores in Fargo, North Dakota, and Moorhead, Minnesota. Hornbacher's is a wholly owned subsidiary of St. Cloud based Coborns Inc.

History[edit]

In 1951, Ted Hornbacher and his partner Jim Custer opened a store at the corner of Eighth and Main Avenue in Moorhead. This was the start of what is now known as Hornbacher's. In 1956, the Northport location opened in north Fargo. This location housed the corporate offices until the opening of the Osgood location in 2006. In 1958, the Moorhead location was moved to a larger facility on the east side of Eleventh and Main. In 1974, the Village West location in Fargo opened across the street from West Acres Shopping Center. In 1975, Hornbacher's was acquired by SuperValu Inc. In 1990, the Express store in Fargo was added to Hornbachers and in 1994 the Southgate location in Fargo opened. Grand Forks was added to Hornbachers on October 8, 2015.

In early 2006, Hornbacher's opened its sixth store in Osgood, a neighborhood of Fargo. This also was the first location to sell gasoline, however a gas station has since been added to the Southgate location on 32nd Avenue S. in Fargo. In 2006, Hornbacher's began its "Hornbacher's To Go" home delivery service in Fargo. In October 2006, Hornbacher's finished the remodel of its Northport store.

In 2009, Hornbacher's revamped their advertising. Dropping the "Hornbacher's H" logo seen on print and TV ads and dropping their longtime slogan "We make shopping EASY!" in favor of "Good Things are just around the corner", the slogan now in use by all Supervalu owned stores. This slogan was in turn dumped in favor of "Serving Our Community Since 1951" to reflect Hornbacher's local presence against rival chains such as Family Fare and Walmart. The Hornbacher's logo was also overhauled in 2014 placing the stylized "H" in a black circle with the "Hornbacher's" name arching over it.

On November 20, 2018, it was announced that SuperValu had sold the Hornbacher's chain to Corborns for an undisclosed amount with the sale expected to be complete by Christmas of the same year. It was noted in the release that SuperValu would still supply products to the stores and that the stores would continue to operate under the Hornbacher's name. Also, with the announcement, it was revealed that the store in Grand Forks, North Dakota would close its doors at the completion of a liquidation sale. In West Fargo, an new location will open up near the Sheyenne St. and I-94 intersection. It will open sometime in 2019.[1]

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