Hossein Farmani

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Hossein Farmani is a creative director, gallerist, exhibition curator, philanthropist and founder and president of the Lucie Awards in New York City, International Design Awards, Px3, Paris Photo Prize and LICC, London Creative Awards, Focus on AIDS and Farmani Gallery.[citation needed]

Early life[edit]

Farmani was born in Tehran, Iran, and at age of 9 started acting in the local children’s library theater. A few years later, at the age of 14, he started the Black Cat musical and theater group, which toured all over Iran.[citation needed]

Farmani moved to Los Angeles in 1975, and began his studies at Hollywood Academy in Hollywood, California. He studied cinema and photography at Orange Coast College. In 1980, after graduating from Golden West College, he worked at a professional photo lab, and later started his own photography studio in Costa Mesa, California.[citation needed]


In 1984, he started VUE magazine, the first fashion magazine in Orange County, distributed around the world.[1] Many notable photographers contributed to the magazine, including Philip Dixon, Greg Gorman, Herb Ritts, Matthew Rolston, Helmut Newton, Jeff Dunas, Elliott Erwitt, Henri Cartier-Bresson, and others.[citation needed]

Farmani brought together Susan Baraz, Candace Falk, Robert Berman, Ron Bakal and Laura Hinds to start the Focus on AIDS Foundation to help create awareness and raise money to fund research and care.[1] Focus on AIDS is a 100% volunteer group that has raised millions of dollars and funded many organizations. Over 500 photographers have donated works to the Focus on AIDS Photography Auction.[2]

Farmani started the Foto-Folio Magazine, a photography magazine that is now in the permanent collection of the Library of Congress.[3]

In 1987, Farmani started the Farmani Advertising Agency, and later acquired Yamanouchi and Associate Design Agency, and the Farmani Yamanouchi Design Studio (FYI Design) was established.[citation needed] Farmani spent the next decade as Art Director for Max Magazine and started many other small businesses, including Mila Press,[citation needed] a photo syndication agency; Fotographics,[citation needed] a pre-press studio and Artnet Communication,[citation needed] one of the first Internet service providers in Los Angeles. He also worked as an art director for Venice magazine and Latin style magazine in the 1990s.[citation needed]

In 2003, The Lucie was established by Farmani,[4] and a Farmani Gallery in both Los Angeles and New York City were established.[5]

Farmani also co-founded the Palm Springs Photo Festival,[6] Snap Orlando, Month of Photography LA,[7] and the Istanbul Photo Festival. In 2014, Farmani spoke at TEDxChiangMai.[8] He also judged the Best Photo Essay at Yangon Photo Festival.[9]

In 2015, Farmani founded the Lucie Technical Awards, to honor the people responsible for photographic technology.[10][11][12]

In 2016, he established the first House of Lucie in Bangkok, Thailand, where he had opened the Rooftop Gallery in 2014.[citation needed]


  1. ^ a b "Hossein Farmani: "Many French organisations think that they own photography". Emaho Magazine. Retrieved 21 March 2016.
  2. ^ "Art for New York Auction". Iphotocentral.com. Retrieved 21 March 2016.
  3. ^ "The MIFA 2014 photography competition". Artetic.net. Retrieved 21 March 2016.
  4. ^ "Lucie photo awards presented in New York". China Daily. Retrieved 12 April 2016.
  5. ^ "New Dumbo Gallery: Farmani Gallery". Dumbo NYC. Retrieved 12 April 2016.
  6. ^ "Jeff Dunas talks about the Palm Springs Photo Festival". The Eye of Photography. Retrieved 21 March 2016.
  7. ^ "Westside Art Scene Is Alive With Events". Westside Today. Retrieved 21 March 2016.
  8. ^ "How collectors determine the value of artworks?". Retrieved 25 April 2018.
  9. ^ "Yangon Photo Festival turns lens on peace". The Myanmar Times. Retrieved 21 March 2016.
  10. ^ "Lucie Technical Awards Highlight the Great Gear Behind the Great Photos". Photo District News. Retrieved 12 April 2016.
  11. ^ Lapin, Mark. "Everybody Loves Lucie". TakeGreatPictures.com. Retrieved 21 March 2016.
  12. ^ "Inaugural Lucie Technical Awards to Honor 2015 Imaging Innovations". Digital Imaging Reporter. Retrieved 12 April 2016.