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Type of site
|Alexa rank||615 (January 2019[update])|
HotNewHipHop (HNHH) is an online magazine based in New York City that covers many aspects of hip hop culture. HotNewHipHop features hip hop and R&B music, sports, and fashion news and reviews. The website was co-founded by Saro D and DJ Rockstar, and the current editor-in-chief is Rose Lilah. The site attracts more than five million users monthly.
Background and publicity
HotNewHipHop creates quizzes based on the day's trends in music to increase interaction with its users. In 2015, 36.38% of its traffic came from Facebook and 34.54% came from Twitter. It also features new singles, mixtapes of artists, and various music videos.
In 2014, HotNewHipHop saw a surge in traffic after Complex's Alex Ciccimarro tapped internet personality Tune Day to host HotNewHipHop's viral "man on the street" interview and audience-participation comedy series, Word on the Street (an ode to American TV sitcom Martin and American television personality Steve Allen of The Tonight Show). According to Complex's Alex Ciccimarro and Insanul Ahmed, "HotNewHipHop produces the hottest new rappers in the game as far as sites go. If you want a tastemaker of who's gonna be hot, it's HotNewHipHop."
The online media company is also involved with reviewing Hip hop albums. It implements a five-star review system which values it from good to bad from 5-1. The albums are ranked from hottest to the coldest.
|Rating Level||Rating Name|
|2||NOT FEELING IT|
|1||MAKE IT STOP|
- "hotnewhiphop.com Traffic, Demographics and Competitors". Alexa. Retrieved January 4, 2019.
- "About HNHH". HotNewHipHop. Retrieved September 24, 2016.
- "About HotNewHipHop". HotNewHipHop.
- "HotNewHipHop Staff". HotNewHipHop. October 3, 2018. Retrieved October 4, 2018.
- "HotNewHipHop.com - BET.com". BET. Retrieved March 26, 2020.
- Haynam, Josh (October 2, 2015). "4 News & Media Sites Boosting Interaction With Quizzes". Business 2 Community. Archived from the original on September 24, 2016. Retrieved September 24, 2016.
- "Word On The Street: Bobby Shmurda & GS9's Arrest". HotNewHipHop. Retrieved March 17, 2019.
- "Word On The Street: Tidal". HotNewHipHop. Retrieved March 17, 2019.
- "Jay Z Fan Goes Off On Nicki Minaj & ISIS". HotNewHipHop. Retrieved March 17, 2019.
- Ciccimarro, Alex; Ahmed, Insanul (January 18, 2013). "10 Music Industry Heads Who Should Be A&Rs: DJ Ill Will". Complex. Archived from the original on September 24, 2016. Retrieved September 24, 2016.
- "Hot New Hip Hop - Album Reviews". HotNewHipHop.
- "VERY HOTTTTT: Music Video Recap". HotNewHipHop.
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