Hot 'n Now

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Hot 'n Now
Industry Fast food
Founded 1984
Founder William Van Domelen
Headquarters Holt, Michigan, U.S.
Area served
Michigan, Wisconsin
Products Hamburgers
French fries
Soft drinks
Fried chicken

Hot 'n Now is an American fast-food restaurant chain based in Holt, Michigan. Founded in 1984, the chain grew to more than 150 locations throughout the United States at its peak. Once under the ownership of PepsiCo, the chain filed for bankruptcy in 2004, and was then sold to STEN Corporation.


Hot 'n Now was founded in Kalamazoo, Michigan in 1984 by William Van Domelen[1] and began franchising activities in 1987. By 1990, the chain operated more than 150 stores in 15 different states. That same year, it was acquired by PepsiCo, which placed operations under its Taco Bell branch.[2]

In 2004 the company filed for Chapter 11 Bankruptcy.[2] A year later, it was sold to STEN Corporation, which also owns the Burger Time chain.

Menu and design[edit]

The majority of the chain's locations focused entirely on drive-thru service, featuring a small footprint building with a tall, slanted roof style. Some previous locations were more traditional fast-food locations, complete with seating, and others were combined with gas stations.[3] The chain's menu focuses on low-cost hamburgers, as well as sides such as french fries and milkshakes.

Hot n Now structure. Sturgis, Mi location.
The menu of Hot n' Now as of April 26, 2014.
Hot n' Now Drive Thru menu c. 2014.
Open Hot 'N Now in Sturgis, Michigan


  1. ^ Richardson, James M. (1998-12-07). "No Quiero Taco Bell: Did new parent drive its Hot 'n Now drive-through burger chain into the ground with bad ideas, or did franchise fail to keep up?". Miami Daily Business Review. Archived from the original on January 31, 2009. Retrieved 2008-06-13. 
  2. ^ a b Onetime PepsiCo chain Hot 'N Now sold for $175k -
  3. ^ Hot Brands, Inc. Announces New Modern Store Design and Employee Image

External links[edit]