Ibis (hotel)
 | |
| Industry | Hotels |
|---|---|
| Founded | 1974 |
| Headquarters | Évry , France |
Number of locations | 1,174 (2018)[1] |
Area served | Worldwide |
| Parent | Accor |
| Website | Accorhotels.com/ibis |
Ibis (or ibis red) is an economy hotel brand owned by Accor. Ibis opened its first hotel in 1974. Ibis red manages 1174 hotels in 70 countries (2018).[1]
History[edit]
The first ibis hotel opened in Bordeaux in 1974. It was created by the Accor group (then Novotel-SIEH) to engineer more affordable Novotels. By 1988, ibis operated 182 hotels in France.[2]
In the USA, the first ibis hotel opened in 1983.[3] However, by the end of the 1980s, ibis exited the US market.[4]
In October 2009, ibis reached the 100,000 rooms milestone.[5]
In September 2011, Accor rebranded All Seasons into ibis Styles, and Etap Hôtel into ibis budget, turning ibis into the group's economy megabrand.[6] The "Sweet Bed" was rolled out throughout the ibis brands, the first bed entirely designed by a hotel group.[7] The mattresses, pillows and digital access were upgraded.[8] The lobby was turned into a living space.[9] Following this restructuration, the ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels.[10]
In September 2012, ibis tested Sleep Art, a robot that made a painting based on the movements, sounds, and heat variations of the sleeper.[11]
In 2017, ibis started to give tablets to its employees to manage their work, and to remove the traditional guest desks from the entrance halls.[12] In March 2019, ibis hotels became mobile check-in only, launched open spaces for guests and local residents to meet, and introduced new room designs.<ref>Hannah Brandler (4 March 2019). "Ibis launches new customer experience". Businesstraveller.com. Retrieved 25 November 2019.
Description[edit]
Ibis is an economy hotel brand, the strong economy brand of the group Accor.[6] Ibis manages 1174 hotels in 70 countries (2018).[1]
Ibis is part of the ibis family, which also includes the brands Ibis Styles and ibis budget.[6]
Development[edit]
| Year | Hotels | Rooms |
|---|---|---|
| 2018 | 1 174 | 150 748 |
| 2017 | 1 137 | 145 081 |
| 2016 | 1 088 | 138 741 |
| 2015 | 1 068 | 134 786 |
| 2014 | 1 031 | 129 009 |
| 2013 | 999 | 124 022 |
| 2012 | 983 | 121 004 |
| 2011 | 933 | 113 077 |
See also[edit]
References[edit]
- ^ a b c d "Key indicators". Accor.com. Retrieved 25 November 2019.
- ^ Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
- ^ "Modernisation de l'industrie hôtelière". Lhotellerie-restauration.fr (in French). 6 March 1997. Retrieved 25 November 2019.
- ^ Jacques Neher (24 July 1990). "Accor Is Gambling on U.S. Motels". Nytimes.com. Retrieved 25 November 2019.
- ^ "Inauguration Of The 100,000th ibis Room In The World At The New Ibis City West In Munich". Hospitalitynet.org. 15 October 2009. Retrieved 25 November 2019.
- ^ a b c Scott Carey (22 June 2012). "Ibis accelerates 'megabrand' revamp". Businesstraveller.com. Retrieved 25 November 2019.
- ^ "Accor unveils "Sweet Bed by Ibis"". Businesstraveller.com. 18 September 2012. Retrieved 25 November 2019.
- ^ "Armorel Kenna, Accor Lets Ibis Offer Prada Hint in Budget Hotel Battle". Bloomberg.com. 1 November 2011. Retrieved 25 November 2019.
- ^ "Accor unveils new public spaces of ibis and ibis budget brands". Breakingtravelnews.com. 24 June 2012. Retrieved 25 November 2019.
- ^ "Ibis Becomes Leading Hotel Brand in Europe". Hospitalitynet.org. 14 February 2013. Retrieved 25 November 2019.
- ^ Jon Fingas (28 September 2012). "Ibis hotels to have robots paint art while they track your sleep: no, that's not creepy at all (video)". Engadget.com. Retrieved 25 November 2019.
- ^ "ibis brands remodel guest experience". Breakingtravelnews.com. 13 February 2017. Retrieved 25 November 2019.
