Ibis (hotel)

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ibis
IndustryHotels
Founded1974
Headquarters
Évry
,
France
Number of locations
1,174 (2018)[1]
Area served
Worldwide
ParentAccor
WebsiteAccorhotels.com/ibis

Ibis (or ibis red) is an economy hotel brand owned by Accor. Ibis opened its first hotel in 1974. Ibis red manages 1174 hotels in 70 countries (2018).[1]

History[edit]

The first ibis hotel opened in Bordeaux in 1974. It was created by the Accor group (then Novotel-SIEH) to engineer more affordable Novotels. By 1988, ibis operated 182 hotels in France.[2]

In the USA, the first ibis hotel opened in 1983.[3] However, by the end of the 1980s, ibis exited the US market.[4]

In October 2009, ibis reached the 100,000 rooms milestone.[5]

In September 2011, Accor rebranded All Seasons into ibis Styles, and Etap Hôtel into ibis budget, turning ibis into the group's economy megabrand.[6] The "Sweet Bed" was rolled out throughout the ibis brands, the first bed entirely designed by a hotel group.[7] The mattresses, pillows and digital access were upgraded.[8] The lobby was turned into a living space.[9] Following this restructuration, the ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels.[10]

In September 2012, ibis tested Sleep Art, a robot that made a painting based on the movements, sounds, and heat variations of the sleeper.[11]

In 2017, ibis started to give tablets to its employees to manage their work, and to remove the traditional guest desks from the entrance halls.[12] In March 2019, ibis hotels became mobile check-in only, launched open spaces for guests and local residents to meet, and introduced new room designs.<ref>Hannah Brandler (4 March 2019). "Ibis launches new customer experience". Businesstraveller.com. Retrieved 25 November 2019.

Description[edit]

Ibis is an economy hotel brand, the strong economy brand of the group Accor.[6] Ibis manages 1174 hotels in 70 countries (2018).[1]

Ibis is part of the ibis family, which also includes the brands Ibis Styles and ibis budget.[6]

Development[edit]

Development since 2011[1]
Year Hotels Rooms
2018 1 174 150 748
2017 1 137 145 081
2016 1 088 138 741
2015 1 068 134 786
2014 1 031 129 009
2013 999 124 022
2012 983 121 004
2011 933 113 077

See also[edit]

References[edit]

  1. ^ a b c d "Key indicators". Accor.com. Retrieved 25 November 2019.
  2. ^ Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
  3. ^ "Modernisation de l'industrie hôtelière". Lhotellerie-restauration.fr (in French). 6 March 1997. Retrieved 25 November 2019.
  4. ^ Jacques Neher (24 July 1990). "Accor Is Gambling on U.S. Motels". Nytimes.com. Retrieved 25 November 2019.
  5. ^ "Inauguration Of The 100,000th ibis Room In The World At The New Ibis City West In Munich". Hospitalitynet.org. 15 October 2009. Retrieved 25 November 2019.
  6. ^ a b c Scott Carey (22 June 2012). "Ibis accelerates 'megabrand' revamp". Businesstraveller.com. Retrieved 25 November 2019.
  7. ^ "Accor unveils "Sweet Bed by Ibis"". Businesstraveller.com. 18 September 2012. Retrieved 25 November 2019.
  8. ^ "Armorel Kenna, Accor Lets Ibis Offer Prada Hint in Budget Hotel Battle". Bloomberg.com. 1 November 2011. Retrieved 25 November 2019.
  9. ^ "Accor unveils new public spaces of ibis and ibis budget brands". Breakingtravelnews.com. 24 June 2012. Retrieved 25 November 2019.
  10. ^ "Ibis Becomes Leading Hotel Brand in Europe". Hospitalitynet.org. 14 February 2013. Retrieved 25 November 2019.
  11. ^ Jon Fingas (28 September 2012). "Ibis hotels to have robots paint art while they track your sleep: no, that's not creepy at all (video)". Engadget.com. Retrieved 25 November 2019.
  12. ^ "ibis brands remodel guest experience". Breakingtravelnews.com. 13 February 2017. Retrieved 25 November 2019.

External links[edit]