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The narration of the piece is spoken in the style of a Hinterland Who's Who spot, showing footage and describing the behaviour of the "North American house hippo", a fictional animal found "throughout Canada, and the eastern United States." The hippo is shown foraging for the crumbs of peanut butter toast in a kitchen, escaping from a house cat, and making a nest from lost mittens to go to sleep.
Their stated intent is to educate children about critical thinking with regard to what they see in television advertising, and remind them that "it's good to think about what you're watching on TV, and ask questions".
Media Smart version
European company Media Smart adapted the footage in 2002 to create a new commercial for UK television. The UK version was considerably shorter and featured new narration and background music as well as a new ending promoting the company's website.
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