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Housekeep Ltd
IndustryCleaning services
Founded2014 (2014)
Key people
Avin Rabheru (CEO & Founder)
ServicesHome cleaning

Housekeep is an online home cleaning service connecting experienced home cleaners with London residents. Working within a two-sided market place, Housekeep [1] provides a tailored service[2] for customers. Cleaners on the Housekeep platform are experienced in home cleaning but can also be booked for other domestic services, such as ironing and laundry. Customers can also add selected deep cleaning tasks to their visits: inside oven, inside fridge and indoor window cleaning, all chargeable at a flat rate.[3]


Housekeep was founded in January 2014 by Avin Rabheru, a former angel investor and venture capital investor. Three months after launch, Housekeep raised $1million in investment[4][5] and used this capital to recruit a senior team including Gareth Lloyd, a software developer for BBC iPlayer [6] with whom Avin attended Oxford University with.[7] Housekeep’s senior team has since branched out, and now includes marketing, product, operations, and customer care experts.


Housekeep currently operates throughout all of inner-London, as well as the vast majority of outer-London postcodes. The company's Farringdon office now employs almost 30 members of staff across departments.

The Housekeep model looks to pair Londoners with a local Housekeeper, ensuring that cleaners’ travel routes are kept to the shortest possible distance. Housekeepers on the platform use a smartphone app while working, which centralises their customers’ cleaning and access instructions, as well as their own schedule and working routes.[8]

As of mid-2018, Housekeep has had over 100,000 cleans rated 5-star by their customers.[9]

Awards & Recognition[edit]

Winner: Startups 100 List 2015 #27[10]
Winner: Startups 100 List 2014 #81[11]
Winner: UK Business Angels Association Best Angel-VC Deal of the Year 2014[12]
Winner: Good Web Guide Website of the Year 2014[13]
Winner: Smarta 100 Startup of the Year 2014[14]
Finalist: Duke of York New Entrepreneur of the Year 2015[15]
Finalist: Great British Entrepreneur Awards[16]
Finalist: The Guardian Small Business Showcase: Cashflow[17]
Winner: UK Business Angels Association Patient Capital Investment of the Year 2018[18]
Winner: British Small Business Awards 2018 Small Business of the Year[19]
Winner: Most Impressive Growth 2018 at the UK Business Tech Awards[20]


  1. ^ Baker, Dylan. "Housekeep helps find the best cleaner for you- Startup of The Week". Tech City News. Tech City News. Retrieved 26 August 2015.
  2. ^ "Investor and Entrepreneur, Avin Rabheru's new Venture, Housekeep, raises $1m investment". UK Business Angels Association. UK Business Angels Association. Retrieved 26 August 2015.
  3. ^ "The Housekeep Clean".
  4. ^ O'Hear, Steve. "UK Home Cleaning Startup Housekeep Raises $1M To Take On Hassle, Homejoy, Mopp, and Others". Tech Crunch. Tech Crunch. Retrieved 26 August 2015.
  5. ^ Platt, Ryan. "Home cleaning marketplace Housekeep raises $1m less than seven months after launch". Retrieved 26 August 2015.
  6. ^ Dunsby, Megan. "Startups 100-listed scales "rapidly" with new senior hires". Retrieved 26 August 2015.
  7. ^ "AVIN RABHERU (BA PHILOSOPHY, POLITICS AND ECONOMICS 2001) LAUNCHES HOUSEKEEP". Oxford Business Alumni Network. University of Oxford. Retrieved 26 August 2015.
  8. ^ Salter, Philip. "Why People Are Key To Improving Productivity In Your Business". Forbes. Retrieved 2018-07-19.
  9. ^ Paterson, Henry. "The Housekeep commitment to customer satisfaction".
  10. ^ "Startups 100: 27. Housekeep". Retrieved 26 August 2015.
  11. ^ "Startups 100: 81. Housekeep". Retrieved 26 August 2015.
  12. ^ "Housekeep wins Angel-VC Deal at the UKBAA Angel Investment Awards". UK Business Angels Association. UK Business Angels Association. Archived from the original on 4 March 2016. Retrieved 26 August 2015.
  13. ^ "The Winners 2014". The Good Web Guide. The Good Web Guide. Retrieved 26 August 2015.
  14. ^ "Housekeep: Startup of the Year". Smarta 100. Smarta 100. Retrieved 26 August 2015.[permanent dead link]
  15. ^ "National Business Award Finalists 2015". National Business Awards. Lloyds Bank. Archived from the original on 2015-08-31. Retrieved 26 August 2015.
  16. ^ "The Great British Entrepreneur Awards are proud to present the Finalists for 2014:". The Great British Entrepreneur Awards. The Great British Entrepreneur Awards. Archived from the original on 2014-10-13. Retrieved 26 August 2015.
  17. ^ "'We didn't have any choice but to think carefully about our cash'". The Guardian Small Business Showcase. The Guardian. Retrieved 26 August 2015.
  18. ^ "THE 2018 SHORTLIST AND WINNERS, British Small Business Awards".
  19. ^ "The 2018 Shortlist and Winners, British Small Business Awards".
  20. ^ "UK Business Tech Awards 2018 Winners".