This article appears to contain a large number of buzzwords. (July 2011)
Pop-up ads acquired a certain share of online advertising solutions and technologies. The first Internet pop-ups were created using the
In order to circumvent these pop-up blockers, some online advertisers tried a different method of opening pop-ups, Dynamic HTML, which is more integral to the functioning of a web-browser and thus harder to block.
The first movable HTML elements were introduced in Netscape Communicator with the now-deprecated layer technology. Hover ads tend to be very hard to block by pop-up blocking software because the hover ad window is an integral part of the HTML content of the web page. Thus a software filtering the content has no algorithmic means of recognizing and removing parts of the content, either descriptive or procedural, that create, populate and manipulate the hover ad's window.
- Adams, Cecil. "What's up with popup ads?". The Straight Dope. October 15, 2004.
- Zabunov, S. "From Annoyance to Pleasure — The Artistic Popup Approach". May 12, 2006.