How to Be a Latin Lover

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How to Be a Latin Lover
How to Be a Latin Lover film poster.jpg
Theatrical release poster
Directed byKen Marino
Written by
  • Chris Spain
  • Jon Zack
Produced by
CinematographyJohn Bailey
Edited byJohn Daigle
Music byCraig Wedren
3Pas Studios
Distributed byPantelion Films
Release date
  • April 28, 2017 (2017-04-28)
Running time
116 minutes[1]
CountryUnited States
  • English
  • Spanish
Budget$10-13 million[2][3]
Box office$62.6 million[2]

How to Be a Latin Lover is a 2017 American comedy film directed by Ken Marino, written by Chris Spain and Jon Zack and stars Eugenio Derbez, Salma Hayek, Raphael Alejandro, Raquel Welch, Rob Riggle, Rob Huebel, Rob Corddry, Renée Taylor, Linda Lavin, Kristen Bell, and Rob Lowe. The film follows a man who has spent his whole life married to a rich old woman, and must learn to make it on his own when she kicks him out. It was released on April 28, 2017 by Pantelion Films and grossed $62.6 million worldwide.


Having made a career of seducing rich older women, Maximo marries a wealthy woman more than twice his age. 25 years later, spoiled, out of shape and bored from waking up next to his now 80-year-old wife, he gets the surprise of his life when she dumps him for a younger McLaren car salesman.

Forced out of his mansion and desperate for a place to stay, he contacts Rick, another pampered gigolo. He crashes in the upscale playhouse of the woman's granddaughter, which does not go over very well. He soon moves in with his estranged sister, Sara, and her nerdy son, Hugo, in their small apartment. During this time, two things occur:

  1. Anxious to return to the lap of luxury, Maximo uses his nephew's crush on classmate Arden to get to his new target: her grandmother, Celeste (a widowed billionaire that Rick is also targeting). Maximo tries to reignite his charm as a Latin lover, and fails at it miserably. Sara discovers her brother's scamming and kicks him out.
  2. While teaching Hugo some tricks he thinks work on women, Maximo finds himself bonding with his nephew, and this opens his heart to being less selfish and more thoughtful of others.

Eventually, Maximo becomes a gigolo for the woman Rick used to live with, and he patches up the relationship with his sister and nephew.



On June 5, 2015, it was announced that Eugenio Derbez and Benjamin Odell's Santa Monica-based production shingle 3Pas Studios and Televisa/Lionsgate joint venture Pantelion Films had bought an untitled original comedy script from Chris Spain and Jon Zack, with Lionsgate releasing under its first look deal.[5] On October 26, 2015, Ken Marino was attached to direct the film, starring Derbez.[6][7] On April 28, 2016, Rob Lowe, Kristen Bell, Raquel Welch and Rob Riggle joined the film's cast along with others including Renée Taylor, Rob Huebel, Michaela Watkins and Linda Lavin.[8] On May 11, 2016, Mckenna Grace joined the cast.[9]


The first trailer was released on December 21, 2016.[10] The film was released on April 28, 2017 by Lionsgate's Pantelion Films.[11]

Box office[edit]

How to Be a Latin Lover has grossed $32.1 million in the United States and Canada and $30.4 million in other territories for a worldwide total of $62.6 million, against a production budget of $10–13 million.[2][12]

In North America, the film was released alongside The Circle, Sleight and Baahubali 2: The Conclusion, and was projected to gross about $7 million from 1,118 theaters in its opening weekend.[13] The film ended up grossing $3.9 million on its first day and $12.3 million over the weekend, finishing second at the box office behind The Fate of the Furious. 89% of the opening weekend audience was Hispanic.[14][15] The film grossed $5.1 million in its second weekend (a drop of 58%) and $3.9 million in its third (dropping just 25%), finishing 4th and 7th, respectively.[16]

Critical response[edit]

On Rotten Tomatoes, the film has an approval rating of 39% based on 31 reviews, with an average rating of 4.8/10.[17] On Metacritic the film has a score 54 out of 100, based on 11 critics, indicating "mixed or average reviews".[18] Audiences polled by CinemaScore gave the film an average grade of "A" on an A+ to F scale.[14]

Joe Leydon of Variety wrote: "There are some very funny bits and pieces scattered amid the proceedings, along with a few darkly comical gags that appear to belong in a different movie, but are more than welcome here."[19]

Home media[edit]

How to be a Latin Lover was released on Digital HD on August 1, 2017, and was released two weeks later on Blu-ray and DVD on August 15, 2017.[20]



A French remake entitled How to Be a French Lover [fr] (Just a Gigolo in French-speaking markets) was released in April 2019. The film was directed by Olivier Baroux, co-written by Baroux and Kad Merad, and stars Merad, Anne Charrier, Pascal Elbé and Thierry Lhermitte among others.


  1. ^ "How To Be A Latin Lover". April 28, 2017. Retrieved August 15, 2021.
  2. ^ a b c "How to Be a Latin Lover (2017) - Financial Information". The Numbers. Retrieved August 15, 2021.
  3. ^ "2017 Feature Film Study" (PDF). FilmL.A. Feature Film Study: 24. August 2018.
  4. ^ "Al Yankovic on Twitter".
  5. ^ de la Fuente, Anna Marie (June 5, 2015). "Eugenio Derbez Buys Comedy to Star in, Direct (Exclusive)". Variety.
  6. ^ Hopewell, John; Fuente, Anna Marie de la (November 14, 2015). "Los Cabos: Eugenio Derbez Sets 'Latin Lover' as 'Instructions Not Included' Follow-Up (EXCLUSIVE)". Variety.
  7. ^ Busch, Anita (October 26, 2015). "Ken Marino Set To Direct Eugenio Derbez In 'Latin Lover' For Lionsgate's Pantelion". Deadline Hollywood. Retrieved August 15, 2021.
  8. ^ Busch, Anita (April 28, 2016). "Rob Lowe, Kristen Bell Join Pantelion Comedy 'How To Be A Latin Lover'". Deadline Hollywood. Retrieved August 15, 2021.
  9. ^ McNary, Dave (May 11, 2016). "Eugenio Derbez Comedy 'How to Be a Latin Lover' Casts McKenna Grace". Variety.
  10. ^ Perry, Spencer (December 21, 2016). "Eugenio Derbez in How to Be a Latin Lover Trailer". Retrieved August 15, 2021.
  11. ^ Pedersen, Erik (June 8, 2016). "Lionsgate Dates 'Granite Mountain', 'Wonder' & 'How To Be A Latin Lover' For 2017". Deadline Hollywood. Retrieved August 15, 2021.
  12. ^ "How to Be a Latin Lover (2017)". Box Office Mojo. IMDb. Retrieved August 15, 2021.
  13. ^ "'How to Be a Latin Lover' Edges Tom Hanks' 'The Circle' at Thursday Box Office". Variety. April 28, 2016.
  14. ^ a b D'Alessandro, Anthony (April 30, 2017). "'Latin Lover' Sets $12M Pantelion Record, 'Baahubali 2' Mighty With $10M+, 'Circle' A Square As 'F8' Leads Listless Weekend". Deadline Hollywood. Retrieved August 15, 2021.
  15. ^ Kelley, Seth (April 30, 2017). "Box Office: 'Latin Lover' Tops 'The Circle,' 'Fate of the Furious' Rides to Third Straight No. 1". {{cite magazine}}: Cite magazine requires |magazine= (help)
  16. ^ D'Alessandro, Anthony (May 15, 2017). "'King Arthur's Head cut Off With $14.7M Opening As 'snatched' Swims To $17.5M In A 'Guardians'-Ruled Mother's Day Weekend". Deadline Hollywood. Retrieved August 15, 2021.
  17. ^ "How to Be a Latin Lover (2017)". Rotten Tomatoes. Fandango Media. Retrieved August 15, 2021.
  18. ^ "How to Be a Latin Lover reviews". Metacritic. CBS Interactive. Retrieved August 15, 2021.
  19. ^ Leydon, Joe (April 28, 2017). "Film Review: 'How to Be a Latin Lover'". Variety.
  20. ^ "How to Be a Latin Lover DVD Release Date August 15, 2017". DVDs Release Dates. Retrieved August 15, 2021.

External links[edit]