He later won the UK’s battle of the bands competition in 1987. He then came second to a Japanese band in the worldwide event shortly afterwards.
As time went on New had worked with many different well-known artists such as Beverley Knight, Louise Redknapp, Lucie Silvas, Rachel Stevens (formally of S Club fame), Robert Plant of Led Zeppelin, Mikey Graham from Boyzone and Gary Barlow from Take That.
He was killed in a car crash aged 42 near his home in Manchester. His wife was called Jane and he had a daughter named Scarlett. His parents Brian and Ellen New survived him as did his two sisters Angela and Carol as well as brother Brian Jnr. His funeral took place at St Joseph’s Church in Penketh  on Monday 14 September 2009.
- "Howard New killed in car crash". Music Week. Retrieved 2011-08-13.
- "Funeral held in Penketh for Howard New (From This Is Cheshire)". Thisischeshire.co.uk. 2009-09-17. Retrieved 2011-08-13.
- "Funeral held in Penketh for Howard New (From Warrington Guardian)". Warringtonguardian.co.uk. 2009-09-17. Retrieved 2011-08-13.
- Roberts, Keith. "Howard New : Death". YourAnnouncement. Retrieved 2011-08-13.