Honor (brand)

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Honor
IndustryConsumer electronics, mobile internet
Founded2013; 6 years ago (2013)
FounderRen Zhengfei
HeadquartersShenzhen, China
Area served
Worldwide
ProductsSmartphones, tablets, accessories
RevenueUS$50+ billion (including Huawei) (2018)
ParentHuawei
DivisionsBeijing, Shanghai, Hangzhou, Hong Kong
Websitewww.hihonor.com
Footnotes / references
[1]

Honor (stylized and marketed as HONOR) is a smartphone brand owned by Huawei Technologies. As part of the Huawei Consumer Business Group's dual-brand strategy, Honor provides smartphone handsets targeting young consumers but has released tablet computers and wearable technology as well.

As of 2016, George Zhao serves as global president of Honor,[2] and Eva Wimmers serves as the president of the brand in Europe and is the global VP.[3]

History and business model[edit]

Founded in 2013,[4][5] Honor's line of cost-effective smartphones allows Huawei to compete with mid-range online smartphone brands in China and globally.[4][6][7]

As of 2016, Honor sells its products mainly online through its own sites as well as via third-party online retailers. Some Honor products are available to purchase at stores in select markets. Honor offers smartphones at lower prices because the company saves money by operating online.[8][9] Fans who join the "HONOR Club" receive further product discounts.[10]

Design Ethos[edit]

According to phoneArena, HONOR smartphones are visually distinctive because of their "hue-shifting glass backs," offering users "beautiful gradients with every viewing angle."[11]

The Dynamic Holographic Design of the HONOR 20 Series improves on this concept, which HONOR president George Zhao told Xinhua News Agency in May 2019: "At HONOR, we follow the [design] ethos 'Always Better' in everything we do."[12]

Timeline of international expansion[edit]

Honor began its international expansion in April 2014,[13] launching the Honor 3C in Malaysia, followed by the release of the Honor 6 in Europe in October.[14] By June 2015, the brand had expanded into 74 countries, including in Europe, India, and Japan.[7]

Honor released the Honor 7 in July 2015,[8] and in October that year, announced its goal to increase revenue to $5 billion (double the previous year) with plans to focus on India.[5][15]

In 2015, Honor's Vmall online store – previously only available in China – launched in Europe and the United Kingdom, enabling direct purchases from the manufacturer.[16][17][10]

In late 2015, Honor confirmed plans to bring its smartphone range and wearable technology to the United States.[7][18]

Honor made its debut in the United States with the release of the Huawei Honor 5X at the Consumer Electronics Show (CES) in January 2016.[2][8][19] Initially available for online purchase only, the Huawei Honor 5X was later made available at select brick-and-mortar stores.[2]

In August 2016, Recode reported that Honor had sold over 60 million products, generating over $8.4 billion in revenue.[20]

The Honor 8 was also released in 2016.[21]

In December 2016, Honor unveiled the Honor Magic, which was launched on the eve of the brand's third anniversary and included artificial intelligence software designed to provide "intelligent interactive features" based on user data.[22][23]

In January 2017 at CES, Honor announced that the Honor 6X – previously only available in China – would expand into thirteen new markets, including the United States.[24][25] The phone earned "best of CES 2017" accolades from several technology publications, including Android Authority,[26][27] Digital Trends,[28] Slash Gear,[29] and Talk Android.[30]

The Honor 8 Pro, known as Honor V9 in China,[31] launched in April 2017.[32]

The Honor 9 was released in June 2017,[33] and one million units were shipped within the first month.[34][35]

The Honor 10 is named EISA Lifestyle Smartphone 2018–2019 in August 2018, and is described as "a perfect fit for even the most demanding younger user."[36]

XDA developers presented an info-graphic which proved that the Honor 10 has the best charging rate through Huawei's supercharge technology.[37]

The Honor 8X and Honor 8X Max were released in September 2018 in China.[38] That same month, the Honor Play was named "Best of IFA 2018" by Top Tier Global Media, praising the device for its GPU Turbo and smart gaming features.[39]

In December 2018, the Honor View 20 was announced with three "world-first" technologies — a 48-megapixel rear camera, HONOR's All-View Display, and Link Turbo.[40]

In January 2019, the Honor 10 Lite was launched with a 24MP AI front camera, offering users the perfect selfie.[41] The HONOR View 20 was launched the same month alongside a new brand campaign designed to improve brand awareness and perception.[42]

In May 2019, the Honor 20 Series was released, which won three awards from Android Authority, Android Police, and Android Headline, with the Verge describing the Honor 20 Pro as “flagship specs with a midrange price.”[43]

Products[edit]

  • S series
    • Honor 7S (2018)
    • Honor 8S (2019)
  • Lite series
    • Honor 8 Lite (2017)[84]
    • Honor 9 Lite (2018 in India)
    • Honor 10 Lite (2019)
    • Honor 20 Lite (2019)[85][86]
  • Play series
    • Honor 4 Play (2014)
    • Honor Play (2018) [87][88]
  • Note Series
    • Honor Note 8 (2016)[89]
    • Honor Note 10 (2018)
  • Holly series
    • Honor Holly (2014)
    • Honor Holly 2 (2015)
    • Honor Holly 2 Pro (2015)
    • Honor Holly 3 (2016)
  • Laptop series
    • Honor MagicBook (2018)
  • Wearables
    • Honor Band A2 (2018)
    • Honor Band Z1 (first released as Honor Band Zero in China), a watch-shaped, waterproof activity tracker and health band (2015)[5][7][90][91]
    • Honor Band 3 (2017)[92]
    • Honor Band 4 (2018)[93]
    • Honor Band 4 Running Edition (2018)[94]
    • Honor Watch Magic (2018)
    • Honor Band 5 (2019)
  • Software
    • Huawei EMUI, used on Honor and Huawei branded phones
    • Honor MagicOS, used on the Honor Magic 2 and the Honor View 20

References[edit]

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