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Huda Kattan

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Huda Kattan
Huda in 2019
Born (1983-10-02) October 2, 1983 (age 40)
Alma materUniversity of Michigan–Dearborn
  • Makeup artist
  • beauty blogger
  • entrepreneur
Years active2010–present

Huda Kattan (born October 2, 1983) is an American makeup artist, beauty blogger, and entrepreneur.[1][2][3] She is the founder of the cosmetics line Huda Beauty.[1]

Early life[edit]

Huda Kattan was born on October 2, 1983, in Oklahoma City, Oklahoma,[4] as one of four children.[5] Her parents are both from Iraq.[4] The family later moved to Cookeville, Tennessee, and then to Dartmouth, Massachusetts.[6] Kattan attended the University of Michigan–Dearborn where she majored in finance.[4][5][7]


In 2006, Kattan moved to Dubai with her father because he accepted a job opportunity as a teacher in the emirate.[5][6] A few years later, Kattan moved to Los Angeles, where she studied makeup.[3][4][6][8] Among her clients were celebrities such as Eva Longoria and Nicole Richie.[4] Kattan then returned to Dubai where she became employed by Revlon as a makeup artist.[3][5] In April 2010, upon the advice of one of her sisters, Kattan started a beauty-related WordPress blog which she named "Huda Beauty" on which she would post makeup tutorials and tips.[4][5][6][7][9]

In 2013, Kattan founded a cosmetics line which, like her blog, is also called "Huda Beauty."[1][5][6][7][10] Her first product, a series of false eyelashes,[5][6] was released through Sephora.[7][11] The Huda Beauty label achieved success with the sales of the false eyelashes, which were famously worn by Kim Kardashian.[7]

Huda's company, which is based in Dubai, later began to offer other beauty products, including eye shadow palettes, liquid lipsticks, lip liners, highlighter palettes, foundations, concealers, baking powders and liquid eyeshadows.[3][5][6][8][10][11]

Kattan achieved popularity on Instagram, attaining more than 47 million followers as of 2020.[1][2][5][8][11][12] Kattan is ranked #1 on the "2017 Influencer Instagram Rich List", earning $18,000 for each post of sponsored content.[5][13] Kattan has been described as "a Kim Kardashian of the beauty influencer economy",[6] and was declared one of the "ten most powerful influencers in the world of beauty" by Forbes magazine.[14] She was chosen as one of "The 25 Most Influential People on the Internet" by Time magazine in 2017.[5][12] Kattan has reportedly personally influenced whole brand and product lines sales in the region. In 2017, after she has mentioned Foreo product on her YouTube channel, brush sold out in a week in Harvey Nichols and Bloomingdale’s Dubai.[15] In 2020, Kattan was listed on Fortunes 40 under 40[16] In 2021, Kattan was ranked number one on cosmetify Beauty Influencer Rich List.[17]

In 2018, Kattan began starring in her own original Facebook Watch reality series entitled Huda Boss,[18] alongside her family.

In 2021, Kattan participated in a campaign to provide food and donated one million meals through her cosmetics company Huda Beauty.[19]

Philanthropy and activism[edit]

Through her cosmetics brand, Huda Beauty, Kattan has participated in various philanthropic efforts. In June 2020, Kattan announced that Huda Beauty will donate $500,000 to the NAACP Legal Defense and Educational Fund.[20]

In 2021, Kattan and Huda Beauty started a petition for beauty brands to disclose when they've retouched or edited their images or videos, to help dismantle "toxic" social media beauty standards.[21] Through her beauty brand, she has also supported the Asian American community,[22] Médecins Sans Frontières (Doctors Without Borders) and food drive initiatives such as 100 Million Meals.[23] Kattan has also used her social media platforms to share her opinion on the Gaza-Israel war.[24] In May 2021, Kattan and her company, Huda Beauty donated $100,000 to Help India Breathe, a COVID-19 relief fundraiser launched by former monk Jay Shetty and his wife, Radhika Devlukia-Shetty.[25]

In November 2023, Kattan donated $1,000,000 to two humanitarian organizations in Gaza, Doctors Without Borders and Human Appeal.[26][27]

Personal life[edit]

In high school, Kattan met her husband, Christopher Goncalo, who is of Colombian heritage.[28] The couple moved to Dubai in 2006, got married in June 2009, and had their first child in 2011.[5] Kattan is Muslim.[7] One of Kattan's sisters is her business partner, Mona; while another sister manages Kattan's social media, Alya.[6]


In November 2023, Kattan was named to the BBC's 100 Women list.[29]


  1. ^ a b c d Shatzman, Celia (October 24, 2017). "4 Crazy Beauty Hacks From Huda Kattan That Really Work". Forbes. Retrieved November 11, 2017.
  2. ^ a b Hirsch, Lauren (October 23, 2017). "The price of beauty is now measured by Instagram followers (and she has more than Leonardo DiCaprio)". CNBC. Retrieved November 11, 2017.
  3. ^ a b c d Shunatona, Brooke (July 11, 2016). "10 Reasons Huda Kattan Is the Baddest Beauty Blogger in the Game". Cosmopolitan. Retrieved November 14, 2017.
  4. ^ a b c d e f Schaefer, Kayleen (January 15, 2016). "Beauty Blogging in Dubai". The New Yorker. Retrieved November 10, 2017.
  5. ^ a b c d e f g h i j k l Ghanem, Khaoula (October 2, 2017). "9 Facts About Huda Kattan". Vogue Arabia. Retrieved November 10, 2017.
  6. ^ a b c d e f g h i Shapiro, Bee (March 20, 2017). "Is Huda Kattan the Most Influential Beauty Blogger in the World?". The New York Times. Retrieved November 10, 2017.
  7. ^ a b c d e f McClear, Sheila (June 28, 2017). "How Huda Huda Kattan Turned Blogging Into a Beauty Empire". Allure. Retrieved November 10, 2017.
  8. ^ a b c Valdesolo, Fiorella (October 16, 2017). "Huda Kattan Has 21 Million Followers, a Cult Makeup Line, and Something to Say". Glamour. Retrieved November 11, 2017.
  9. ^ Mankani, Sneha (September 7, 2017). "Huda Kattan spills the beans on how she built her beauty empire". Vogue India. Retrieved November 10, 2017.
  10. ^ a b Menkes, Suzy (April 7, 2017). "#CNILux: Huda Beauty - Making Its Mark". Vogue Italia. Retrieved November 14, 2017.
  11. ^ a b c Imtiaz, Saba (October 30, 2017). "All made up! The indie makeup brands that are catering to women of colour". The Guardian. Retrieved November 10, 2017.
  12. ^ a b Time staff (June 26, 2017). "The 25 Most Influential People on the Internet". Time. Retrieved November 10, 2017.
  13. ^ "Instagram Rich List 2017 – The Platform's Highest-Earners Revealed!". Hopper HQ. October 20, 2017. Retrieved November 10, 2017.
  14. ^ "Top Influencers of 2017: Beauty". Forbes. Retrieved November 11, 2017.
  15. ^ "How Huda Kattan Turned Blogging Into a Beauty Empire". Allure. June 28, 2017. Retrieved November 9, 2023.
  16. ^ "Fortune 40 under 40". Fortune. April 21, 2021.
  17. ^ "The Beauty Influencer Rich List". Cosmetify. April 21, 2021.
  18. ^ Spangler, Todd (May 30, 2018). "Instagram Star Huda Kattan Gets Her Own Reality Show on Facebook Watch". Variety. Retrieved July 8, 2018.
  19. ^ "Beauty mogul Huda Kattan donates one million meals to new UAE campaign". Arab News. April 18, 2021. Retrieved April 19, 2021.
  20. ^ "Huda Kattan donates $500,000 amid US protests". Arab News. June 3, 2020. Retrieved April 28, 2021.
  21. ^ "'Enough is enough': Huda Kattan's mission to stop 'toxic' beauty standards". Emirates Woman. April 6, 2021. Retrieved May 23, 2021.
  22. ^ "Huda Kattan Stands in Solidarity with Asian Americans in the Protest of Racism". Vogue Arabia. March 2, 2021. Retrieved May 24, 2021.
  23. ^ "Huda Kattan Donates One Million Meals to the Region's Largest Ramadan Food Drive". Vogue Arabia. April 19, 2021. Retrieved April 28, 2021.
  24. ^ "Beauty mogul Huda Kattan condemns 'unjust' situation in Palestine". Arab News. May 18, 2021. Retrieved May 23, 2021.
  25. ^ "Beauty mogul Huda Kattan donates to Indian COVID-19 relief efforts". Arab News. May 19, 2021. Retrieved May 23, 2021.
  26. ^ "Huda Kattan donates $1m to humanitarian organizations in Gaza". November 10, 2023.
  27. ^ "Beyond Beauty: Huda Kattan Donates $1 Million to Humanitarian Organisations in Gaza".
  28. ^ "Sister Act: Huda and Mona Kattan Share on Building Their Billion Dollar Empire as a Family". Vogue Arabia. May 16, 2019. Retrieved April 24, 2021. and her American-Colombian husband, Christopher Goncalo
  29. ^ "BBC 100 Women 2023: Who is on the list this year?". BBC News. November 23, 2023. Retrieved November 24, 2023.