Hula Hoops

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A packet of Hula Hoops (original flavour)

Hula Hoops are a snack food made out of potatoes that are sold in the United Kingdom and the Republic of Ireland aswel as South Africa, in the shape of short, hollow cylinders. They were first introduced in 1973. Hula Hoops come in several flavours. They are produced by parent company KP Snacks. In 2008, KP launched a new variety made with corn, called 'Hula Hoops Tortilla', which come in Cool Original, Chilli Salsa, and Nacho Cheese flavours.[1]

Belgium Hula Hoops are also sold in Belgium under the "Croky" label, made in the UK but marketed and distributed from Moeskroen, Belgium. In France Hula Hoops are released by Vico.

Flavours and packet colours [edit]

  • BBQ Beef (Brown)
  • Cheese & Onion (Green)
  • Original (Red)
  • Roast Chicken (Orange)
  • Salt & Vinegar (Blue)
  • Smoky Bacon (Purple)
  • Sour Cream and Chive (Dark Green)
  • Sweet Chilli (Pink)

Former flavours[edit]

The following flavours were available for a short time either because they tied-in with special promotions, or failed to meet sales expectations:

  • Beef and Mustard (Black 'Big O's' & XL bag)
  • Cheese (Yellow)
  • Prawn Cocktail (Purple)
  • Tomato Ketchup (blue)


Big O's[edit]

In 1998, KP launched 'Big O's'[2] from Hula Hoops, using Harry Enfield and Paul Whitehouse in their advertising campaign as their characters the Self-Righteous Brothers. Big O's were larger-than-normal Hula Hoops, packaged in larger bags and only available in Beef & Mustard flavour. The bag design used a black background featuring a large Big O's logo. A smaller Hula Hoops logo featured in the bottom-corner whilst the flavour was in the opposite bottom-corner. Big O's are no longer in production nor available.


For a short while in the early 2000s, KP produced Hula Hoops Shoks[3][4] These were miniature versions of the classic Hula Hoop, but had a much more intense flavour than the bags. They were packaged in either a stiff flexible plastic cube, or in a small resealable pot. They were available in the following flavours:

  • Totally Cheesy (orange, cube)
  • Beef (brown, pot)
  • Pickled Onion (green, cube)
  • Sweet Chilli (pink, cube or pot)
  • Salt and Vinegar (blue, cube)
  • Rib and Saucy (purple, cube)

Hula Hoops XL[edit]

In 2001, KP launched Hula Hoops XL,[5] which were larger-than-normal Hula Hoops, much like the previous Big O's incarnation. They were packaged larger bags and were available in a limited range of flavours, but recorded poor sales and were soon dropped. Each bag was black with a large XL logo on the front, with the flavour overlaid. They were available in the following flavours:

  • Beef & Mustard
  • Chilli
  • Nacho cheese
  • Curry

Frozen Hula Hoops[edit]

In late 1999, KP produced Hula Hoops that could be cooked at home. Frozen Hula hoops were not a crisp based snack, they were more like Hash Browns. They began production again in 2013 as part of a range of frozen versions of crisps, this time exclusive to Iceland stores.[6]

Big Hoops[edit]

In 2011, XL had a successor with Big Hoops.[7] Essentially the same design as the XL range, they were targeted towards adults who had memories of placing regular sized hoops onto their fingers, but could no longer do so. They are currently available in 160g bags intended for sharing. Big Hoops are available in the following flavours:

  • Original (Red)
  • Sour Cream & Chive (Dark Green)
  • Sweet Chilli (Pink)
  • BBQ Beef (Brown)

Nutritional information[edit]

Each 25g bag of the original Hula Hoops contains around 129 calories. They also contain 0.8g of protein, 15.4g of carbohydrates, 7.1g of fat, 0.5g of fibre, and 0.2g of Sodium. These values vary between flavours.

Marketing slogans/formula [edit]

  • Now 55% less Saturated Fat - Same great taste.
  • Cooked with 100% Sunflower Oil.
  • Best ever flavour.
  • Amazing taste and satisfaction
  • Now no artificial flavours, colours, or MSG. Same great taste!


In 2010, Hula Hoops partnered with Sport Relief to organize mass hula hoop displays. The Hoopathons were on Sunday 21 March, and 1,388 people took part to set a Guinness World record-breaking largest number of people to hula-hoop simultaneously across the United Kingdom for two minutes.[8]


External links[edit]