Hunan Television

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Hunan Television
HunanTV logo.png
Hunan TV screenshot
Launched 1 January 1997
Network Hunan Broadcasting System (HBS)
Owned by Hunan Broadcasting System
Picture format 576i (SDTV) 4:3 (1997.1.1–2016.8.31)
576i (SDTV) 16:9 (2016.8.31–present)
1080i (HDTV) 16:9 (2009.9.28–present)
Country People's Republic of China
Language Chinese
Broadcast area China, including Macau, Hong Kong, Taiwan and overseas as (Hunan STV World) in North America, Japan, Australia, Europe, Singapore, Indonesia, Malaysia
Headquarters Changsha
Website Official website
Official video website
Availability
Satellite
Chinasat 6B 3750MHz (SD)
Chinasat 6A 3760MHz (HD)
Chinasat 9 12060MHz (SD)
Cignal Digital TV (Philippines) Channel TBA
Cable
SkyCable / Destiny Cable (Philippines) Channel 225 (Digital)
Cablelink (Philippines) Channel 252

Hunan Television or Hunan TV (Chinese: 湖南卫视; pinyin: Húnán Wèishì) is a provincial satellite TV station. It launched in January 1997 and is currently China's second-most-watched channel, second only to CCTV-1, owned by China Central Television, although Hunan STV occasionally overtook CCTV-1 in ratings.[1] Hunan TV's signal covers most of China, including Macau, Hong Kong, Taiwan and overseas as (Hunan STV World) in North America, Japan, Australia, Europe and other countries and regions landing. From 28 September 2009 onward, the channel uses standard high-definition broadcast.

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The original idea of the logo of Hunan TV is about a white fish and a golden grain, symbolizing that Hunan is a land of abundance and a land flowing with milk and honey. The light yellow and golden color symbolize the spirits of Hunan people, including optimistic, brave and creativity. In recent years, audiences gave Hunan TV a nickname as Mango TV which is accepted by Hunan TV as an official byname, because the shape of its logo looks like a golden mango. The nickname is especially useful as there are 22 provinces and the official channel name can be easily confused with other television channels.

Notable programmes[edit]

Influences[edit]

HSTV had been the number one most viewed satellite television channel in the provinces for 4 years in a roll. In 2009, HSTV is the second most viewed satellite television in China. It had also been nominated in the "top 500 China brand" for the second time in a roll. [2]

In 2012, HSTV viewing rate had dropped to the sixth of satellite television channel in China because of the rise of Jiangsu Television and Zhejiang Television. [3]Later HSTV had placed a popular television program "Jīnyīng dú bō jùchǎngat金鹰独播剧场" 19:30, and had launched multiple entertainment program such as "Bǎi biàn dà kā xiù百变大咖秀", "I am a singer", then HSTV's viewing rate went back to number 1.

Up to year 2013, HSTV covers over 1 billion of the Chinese population, 358 million of them had claimed to like HSTV's programs. There are 210 million people watch HSTV everyday. HSTV's online platform has 730 million views. Also, HSTV is the most mentioned TV channel in China's social media platform.[4] [5]

History of development[edit]

20 May 2009, HunanTV World launched in Hong Kong. [6] It is the first permitted "international channel".

Past features[edit]

September 2005, HSTV had bought Korean drama Dae Jang Geum airing at prime time. State Administration of Press, Publication, Radio, Film and Television had policies regarding oversea television programs, no oversea television program can broadcast during 19:00-22:00. HSTV was forced to move Dae Jang Geum to after 22:00. Prime time was replaced by entertainment program. The first night of broadcasting, viewing rate was double than its average. [7]

In 2015, because of State Administration of Press, Publication, Radio, Film and Television's policies, HSTV had made prime time television airing from broadcasting 3 episode each night to 2. And changed the start of airing time from 19:30 to 20:00. It is the only channel that air drama at 22:00 other than CCTV.[8]

References[edit]

  1. ^ "湖南卫视年终晒业绩 09全年收视全国第二" China News Service (CNS). 28 January 2010. Retrieved 2012-10-23
  2. ^ "责任报告_湖南卫视". zixun.hunantv.com. Retrieved 2017-04-20. 
  3. ^ 1994. "2012卫视收视率年中总结:"芒果台"不再是"一哥"--传媒--人民网". media.people.com.cn. Retrieved 2017-04-20. 
  4. ^ "湖南卫视覆盖人口已达10亿 观众忠诚度走高护航招商会_湖南卫视". zixun.hunantv.com. Retrieved 2017-04-20. 
  5. ^ "湖南卫视本周四落地宁波 新年强档节目陆续登场_娱乐_腾讯网". ent.qq.com (in Chinese). Retrieved 2017-04-20. 
  6. ^ "湖南卫视国际频道21日正式开播_湖南卫视". zixun.hunantv.com. Retrieved 2017-04-20. 
  7. ^ "《大长今》湖南卫视首播 同时段收视排名第一_影音娱乐_新浪网". ent.sina.com.cn. Retrieved 2017-04-20. 
  8. ^ "湖南卫视2月启动创新编排 金鹰剧场周间八点见_湖南卫视". zixun.hunantv.com. Retrieved 2017-04-20. 

External links[edit]