Hunch (website)

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Hunch logo.png
Type of site
Available in English
Owner Unknown
Created by Caterina Fake, Chris Dixon
Alexa rank Negative increase 87,728 (April 2014)[1]
Commercial Yes
Registration Yes
Launched June 15, 2009
Current status Not active

Hunch was a website designed as a collective intelligence decision-making system ("decision engine"[2]) that used decision trees to make decisions based on users' interest.[3] Hunch was launched publicly in June 2009.[4] Hunch was headquartered in New York City.[5] The site was apparently closed down in March 2014.


Hunch was co-founded by Flickr co-founder Caterina Fake[6] and Chris Dixon with an 11-person team of MIT graduates.[7] Hunch started a private preview period in December 2008, but opened the preview to the public in March 2009 as an invitation-only private beta. Users had to request an invitation at, which took a few days to receive.[8] In December 2009, Wikipedia co-founder Jimmy Wales joined as Board Member and advisor.[9]

By February 2010, the website's traffic had grown to 1.2 million unique visitors.[10] In January 2011 Hunch was redesigned from decision tree system and topic specific questions to tagging and product referral.[11]

In November 2011 it was announced that Hunch had been officially acquired by eBay Inc. for a reported 80 million dollars.[12] In March 2014 the website began redirecting to


Hunch often published reports[13] revealing correlations between users which it found interesting, odd or amusing. The reports published were:

  • Gays in the military: opinions about “Don't Ask Don't Tell”
  • “Bitters” vs “Lovers”: What our Valentine’s Day outlook says about us
  • Pooches and people: what our best pals reveal about ourselves
  • Console Tribes: What Your Video Game System Says About You
  • Hunch users weigh in on global warming
  • And now for something lighter: Cookie Monster blows away #2 Oscar as a Hunch favorite
  • New York Times Bestsellers: A Hunch Topic Snapshot
  • Mac vs PC People: Personality Traits & Aesthetic/Media Choices
  • How Food Preferences Vary by Political Ideology
  • Profile of a Hunch iPhone owner
  • Does TV Make us Dumber-er?


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ "Hunch: A Psycho-Social Divinatory Machine for the Masses". Information Today. Retrieved 1 Dec 2014. 
  3. ^ Rao, Leena. "Hunch Takes A Deep Data Dive On The Tastes And Interests Of eBay Users". TechCrunch. Retrieved 27 May 2013. 
  4. ^ "Hunch launches today". VatorNews. June 15, 2009. Retrieved 2011-07-14. 
  5. ^ "About". Retrieved 2008-04-12. 
  6. ^ Ben Parr (March 28, 2009). "Hunch: Flickr Founder to Turn Indecision into Profits". Mashable. Retrieved 2009-04-12. 
  7. ^ "The Hunch Team". Retrieved 2009-04-12. 
  8. ^ Official Forum Clarification on Hunch's History: "wikipedia article about hunch could use some improvement!". Retrieved 2010-03-01. 
  9. ^ Wales, Jimmy (December 7, 2009). "What's new for me: Hunch". Retrieved December 7, 2009. 
  10. ^ "Hunch". Mashable. Retrieved 27 May 2013. 
  11. ^ "Hunch Blog | Goodbye topic-specific questions, hello tags". Retrieved 2013-07-30. 
  12. ^ "eBay Buys Hunch To Improve Long-Tail Shopping Recommendations". TechCrunch. November 21, 2011. Retrieved 2011-12-23. 
  13. ^ "List of Hunch Reports". Retrieved 2010-03-01. 

External links[edit]