Snack Packs were introduced in 1968 in single-serve aluminum/metal cans, before switching to plastic cups in 1984 and clear plastic cups in 1990. They are marketed as healthy treats for children. In the 1970s Snack Pack was sold in Australia via the Foster Clark company with the television slogan "if it wasn't for a Snack Pack, a kid'd starve".
Snack Pack appears in the movie Billy Madison where the title character is disappointed that Juanita didn't include one in his lunch. He attempts to grab one from a schoolboy during lunch time but fails. He eventually gets a whole pack of it as a present from Miss Vaughn when celebrating passing Third Grade.