Hurley International

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Subsidiary of Nike, Inc.
IndustrySportswear and Sports Equipment
Founded1979; 40 years ago (1979)[1]
HeadquartersCosta Mesa, California, U.S.
Key people
Bob Hurley (CEO)[2]
ProductsAthletic shoes, clothes, hats sports equipment, accessories

Hurley is an American multinational corporation that is engaged in the design, development, manufacturing, worldwide marketing and selling of surf apparel and accessories. The company's headquarters is in Costa Mesa, California. Since 2002, Hurley has been owned by Nike, Inc.


Hurley was founded in 1979 by 23-year-old Bob Hurley (along with partner Bob Rowland and Business Manager Joe Knoernschild) as Hurley Surfboards//International Pro Designs (I.P.D.). Hurley worked for five years as a surf board shaper for various companies; including Lightning Bolt; Wind-an-Sea and Wave Tools. While becoming known as one of the premiere shapers in Southern California, Hurley licensed the U.S. rights to the up-and-coming Australian surf brand Billabong, and formed Billabong USA in 1983.[3] Founding partners in Billabong USA besides Hurley were Bob Rowland (General Partners), and as limited partners Chip Rowland, Mike Ochsner, Joe Knoernschild, Tom Fletcher and Bill Hurley.

In 1998, the U.S. licensing rights for Billabong were up for renewal after the company had grown to over $70M in sales in America. The USA management team decided to not renew the USA license for Billabong USA and in 1999 Hurley International was born. Founding working partners of Billabong USA Hurley, Knoernschild, Ochsner and Bill Hurley transitioned over to Hurley International. Billabong USA's designer Lian Murray also became a partner with the newly created Hurley International.[citation needed]

On May 12, 2004 , the company was sold to Nike, Inc. for an undisclosed amount.[4] The brand maintains relative autonomy from its Nike parent[citation needed] and has its corporate headquarters in Costa Mesa, California, USA. By the mid-1980s, Billabong USA was doing really well. Bob and his team were committed to thinking and doing things differently. The team took full responsibility for design, sourcing, marketing and financing.

On June 4, 2012, Nike announced that Bob Hurley would assume the interim CEO role at Hurley International, LLC. replacing Michael Egeck who has decided to leave the company.[5]

A major part of the company's success has been the endorsement of pop-punk bands such as Blink-182 and All Time Low. Furthering their involvement in the music industry, Hurley sponsors the heavy metal band Avenged Sevenfold and reggae band The Green.


Notable team members include:



Rob Machado

John John Florence

Julian Wilson (surfer)

Alejo Muniz

Filipe Toledo

Adrian Buchan

Kolohe Andino

Nat Young

Michel Bourez

Brett Simpsom

Miguel Pupo

Yadin Nicol

Kai Barger

Nic Von Rupp

Mitch Crews

Evan Geiselman

Cooper Chapman

Conner Coffin

Brian Toth


Carissa Moore

Lakey Peterson


Bob Burnquist

Curren Caples


  1. ^ "Hurley History". Archived from the original on 2008-11-13. Retrieved 2008-06-02.
  2. ^ "Nike names new CEO for Hurley". The Oregonian. October 9, 2007. Retrieved 2008-06-02.
  3. ^ Carroll, Corky (April 7, 2012). "Hurley saw the big wave coming before any of us". The Orange County Register. pp. Local 1, 3. Retrieved April 7, 2012.
  4. ^ "Nike Buys Hurley". February 25, 2002. Retrieved 2008-06-02.
  5. ^ "NIKE, Inc. Announces Leadership Change at Hurley". June 4, 2012. Retrieved 2012-09-02.

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