Hustler

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Hustler
Hustler April 2004 cover.jpg
Sunrise Adams on the April 2004 cover of Hustler
EditorLarry Flynt
CategoriesPornographic men's
PublisherLarry Flynt
Total circulation
(2006)
approximately 500,000
Year foundedJuly 1974; 47 years ago (1974-07)
CompanyLarry Flynt Publications
CountryUnited States
LanguageEnglish, many others
Websitehustlermagazine.com Edit this at Wikidata
Larry Flynt Hustler Club on West 52nd Street in New York

Hustler is a monthly pornographic magazine published by Larry Flynt Publications in the United States. Introduced in 1974, it was a step forward from the Hustler Newsletter, originally conceived as cheap advertising for his strip club businesses at the time. The magazine grew from a shaky start to a peak circulation of around 3 million in the early 1980s; it has since dropped to approximately 500,000. It shows explicit views of the female genitalia, becoming one of the first major US-based magazines to do so, in contrast with relatively modest publications like Playboy.[1]

Today, Hustler is still considered more explicit (and more self-consciously lowbrow) than such well-known competitors as Playboy and Penthouse. It frequently depicts hardcore themes, such as the use of sex toys, penetration, oral sex and group sex.

Larry Flynt Publications also licenses the Hustler brand to the Hustler Casino in Gardena, California, which is owned directly by Flynt as an individual through his holding company El Dorado Enterprises. Other enterprises include licensing the Hustler name to the Hustler Club chain of bars and clubs and the Hustler Hollywood store chain that sells adult-oriented videos, clothing, magazines and sex toys. The chain's flagship store is on Sunset Boulevard in West Hollywood. Both licensed enterprises are operated by LFP's partner, Deja Vu.

Founding[edit]

The business first began in Cincinnati. Here, Larry Flynt and his brother, Jimmy Flynt, opened up a store in 1969. Jimmy wrote the check for $5,000 to pay for the club in Cincinnati, and he was listed on the masthead for volume 1, number 1 of the magazine in July 1974. However, Larry fired his brother in 2009, and since then he has been developing his own business, Jimmy Flynt's Sexy Gifts Stand. An old member of Hustler magazine has described the relationship, saying, "Larry is the show, and Jimmy makes it go".[2]

Publisher[edit]

Hustler retail store in West Hollywood, California

Hustler is officially published by LFP, Inc, which also produces pornographic films. The abbreviation "L.F.P." originally stood for "Larry Flynt Publications."

A Canadian version of Hustler is published by a Quebec-based firm. This magazine is not owned by Larry Flynt but is licensed to publish material from the American version. In general, Canadian Hustler imitates the appearance and tone of its American counterpart, with Canadian content added. In 1999, the magazine created a minor controversy in Canada by inviting readers to submit sexually explicit stories about Sheila Copps, a left-leaning member of the Liberal cabinet. There have also been Australian, British and South African versions of the magazine.

During a bookstore signing in July 2011, Flynt stated that less than five percent of his income comes from the print magazine; he also speculated that the print magazine would not be around in two to three years.[3]

Regular features[edit]

One feature of Hustler is a column called "Asshole of the Month". In every monthly issue of the magazine, a public figure is selected for severe criticism as that month's "asshole". An illustration depicting the criticized person's head emerging from the anus of a cartoon donkey is shown alongside the article. After Flynt's imprisonment in 1977 and his alleged conversion to evangelical Christianity, he promised to reform "Asshole of the Month". However, as of 2016, reform in the feature has yet to be seen.[4]

The centerfold pictorial is called the "Hustler Honey". Occasionally the models are pornographic actresses appearing under a pseudonym; in the mid-80's, actresses and strippers appeared under their more familiar names.

The following is a list of "Hustler Honeys" by month (models listed with only first names are pseudonyms):

Hustler Honeys by Month
Year Month Model Comments
1974 July Marida Lindbloom
1974 August Reverie
1974 September Cindy
1974 October Diana (from Columbus Hustler Club)
1974 November Lorraine
1974 December Patti
1975 January Olinka
1975 February Marcia (from Columbus Hustler Club)
1975 March Michelle (French, shaved)
1975 April Lolita
1975 May Ginger
1975 June Bonita
1975 July Althea Leasure (Flynt fiancee)
1975 August Marilyn
1975 September Kathy Keeton (not Guccione's wife...)
1975 October Heather
1975 November Amber
1975 December S'Lena
1976 January Donna
1976 February Renee
1976 March Jennifer
1976 April Max
1976 May Jocelyn (from Columbus office)
1976 June Pat
1976 July Evelyn
1976 August Tina
1976 September Polly
1976 October Leslie Bovee
1976 November Sheila (56yo Columbus divorcee)
1976 December Candy Clark
1977 January Karyn Wagner
1977 February Annie
1977 March Maggie
1977 April Allison
1977 May Nicole
1977 June Suze Randall
1977 July Monica Chapa
1977 August Stacy (scratch n' sniff
1977 September Tina
1977 October Cassie
1977 November Sheree Lee
1977 December Lydia
1978 January Chrissy
1978 February Beverly Kaszycki first Beaver Hunt winner
1978 March Angel
1978 April Janet and Karen
1978 May Arlene
1978 June Rebecca
1978 July N/A ("Seat of Passion" love chair)
1978 August N/A ("Parlor Games" spread)
1978 September N/A ("Hit and Run" spread)
1978 October N/A ("Hard Day's Work" spread)
1978 November Sheila
1978 December Kari
1979 January Dana
1979 February Michele
1979 March Pandora
1979 April N A Saturday Afternoon Fever g/g spread)
1979 May Pamela
1979 June Becky
1979 July Cindy
1979 August Michelle
1979 September Wanda
1979 October Inga
1979 November Debbie
1979 December Debi former Hustler talent coordinator
1980 January Toni
1980 February Celeste
1980 March Sandy & Syndi
1980 April Paula
1980 May Madeleine Kelly Beaver Hunt winner
1980 June Alicia
1980 July Cissy
1980 August Dusty
1980 September Miranda
1980 October Pamela
1980 November Dawn
1980 December Tipi
1981 January Jennifer
1981 February Dixie
1981 March Amber
1981 April Marlene
1981 May Tanya
1981 June Rachel
1981 July Monique
1981 August Robin
1981 September Eileen
1981 October Cheryl
1981 November Samantha
1981 December Inga
1982 January Angel
1982 February Nora
1982 March Julia
1982 April Kate
1982 May Charlene
1982 June Holly
1982 July Lynn
1982 August Lulu Morbidly obese
1982 September Trina 3-breasted model
1982 October Shirley
1982 November Jessica
1982 December Marlene Pregnant
1983 January Eve
1983 February Darby
1983 March Elizabeth
1983 April Jeanette
1983 May Catherine
1983 June Cyndi
1983 July Alexandra Day aka Lindsay Freeman
1983 August Lynn
1983 September Nikki
1983 October Madilyn
1983 November Ashley
1983 December Bernadette
1984 January Isabella
1984 February Sandi
1984 March Karina
1984 April Anita
1984 May N/A (biblical spread)
1984 June Camilla Stacy Donovan?
1984 July Hillary
1984 August Lorelei
1984 September Sammi-Jo
1984 October Ron Jeremy & co-star
1984 November Helene
1984 December N/A 10y retrospective
1985 January Roxanne
1985 February Lucille
1985 March Loretta
1985 April Shayla
1985 May Tara Susan Hart?
1985 June Helga
1985 July Melody
1985 August Heidi
1985 September Megan
1985 October Carolyn
1985 November Irina
1985 December Michelle Melissa Mendez?
1986 January Cheri
1986 February Traci Lords
1986 March Sandy Gail Thackray aka Gail Harris
1986 April Tanya
1986 May Muffy
1986 June Veronica
1986 July Jeanette Littledove
1986 August Stormy
1986 September Jacqueline
1986 October Nicole
1986 November Kate
1986 December Elle Rio
1987 January Blondi Bee
1987 February Cha Cha
1987 March Penny Morgan aka Rachel Ryan
1987 April Jessica Jensen Miss Nude Universe
1987 May Caroline
1987 June Roseanne
1987 July Melina
1987 August Sally
1987 September Barbara Dare
1987 October Cori
1987 November Venus Delight
1987 December Candice Starrek Canadian stripper
1988 January Sylvie
1988 February Regina
1988 March Angela Baron
1988 April Mona
1988 May Coco
1988 June Nicole
1988 July Jay
1988 August Dana Lynn
1988 September Miki
1988 October Sara
1988 November Candide
1988 December Nikki Knights
1989 January Tonya
1989 February Linda
1989 March Sunny Canadian stripper
1989 April Toppsy Curvey
1989 May Julianne James
1989 June Olga
1989 July Candice
1989 August Diana
1989 September Marisa
1989 October Clare
1989 November Kascha
1989 December Christy Canyon
1990 January Veronica Dol
1990 February Deidre Holland
1990 March Sally
1990 April Amber Lynn
1990 May Bobbi & Talitha
1990 June Alicia
1990 July Ericka
1990 August Shari
1990 September Clair
1990 October Billie
1990 November Tina

In the 1970s, Hustler ran a comic strip feature entitled "Honey Hooker". In each installment, Honey would have graphic sexual encounters with any male (or female) she ran across. She might be in American colonial times one month and in a Super Bowl locker room the next. This feature was designed to compete against Playboy's Little Annie Fanny and Penthouse's Wicked Wanda. In keeping with Hustler's focus on the seamier and less romantic aspects of sexuality, Honey Hooker, unlike Fanny and Wanda, was explicitly portrayed as being a prostitute.

The Beaver Hunt section of the magazine contains explicit nudes of amateur models submitted by readers.[5]

Another Hustler feature that was heavily criticized was the "Chester the Molester" cartoon. Each month's issue depicted Chester, a cartoon middle-aged pedophile, joyfully raping or molesting young girls. After increasing citicism, the cartoon became "Chester and Hester", featuring Hester, an unattractive middle-aged woman who was either Chester's wife or girlfriend. Following Flynt's alleged religious conversion, he introduced "Chester the Protector", a reincarnation of the molester character who served as a hero to protect young girls from rape and seduction.[4]

A regular feature entitled "Ads We'd Like to See" recreates advertisements of everyday products in a sexualized or violent way. For example, an advertisement in the 1980 issue called 'Doer's Lite Label', a parody of Dewar's Lite Label Whiskey, featured Kenneth Bianchi, the Hillside Strangler. Listed as his greatest accomplishment was Cindy Lee Hudspeth, whom he actually strangled in 1978. He is quoted as saying "You gotta treat 'em rough…". This section was highly criticized for admiring men who had committed sexualized crimes against women.[6]

In addition to its regular features, Hustler occasionally published special features and issues. Examples include the "All Meat" issue from 1978, in which the cover spread depicted a naked woman being fed into a meat grinder upside down. In 1977, the magazine's front page read "First-Time Ever Scratch 'N' Sniff Centerfold".[4]


Controversy and criticism[edit]

In 1984, conservative academic Judith Reisman received a grant from the Department of Justice to complete a study at American University concerning the cartoons of Playboy, Penthouse, and Hustler, specifically the sexual depictions of minors in these cartoons. She finished the study in 1986 and found that, on average, the number of times per issue that Hustler referred to children, crime, and violence was 46.[7]

Reisman published a nearly 1,600-page report of her findings condemning the sexual depictions of children in pornographic magazines, but her work was met with criticism from her peers.[8] An American University professor, Dr. Myra Sadker, said that she was "very dismayed about the quality of office management and the nature of the research that was going on."[9] Many fellow academics have disputed the neutrality of the research. Avedon Carol, a sex crime researcher and author, said that Reisman's study was a "scientific disaster, riddled with researcher bias."[10]

Hustler's chief cartoon artist Dwaine Tinsley was arrested on May 18, 1989, after being accused by his 18-year-old daughter Allison of molesting her since she was thirteen years old. According to court records, he allegedly told his coworkers, "You can't write about this stuff all the time if you don't experience it."[11] Tinsley was found guilty of five counts of child molestation and sentenced to six years in prison[12] although he only spent 23 months behind bars. Tinsley was the artist behind the regular "Chester the Molester" series, which ran from 1976 to 1989.

In a 2012 issue of Hustler, S.E. Cupp, a conservative commentator, was photoshopped and depicted as explicitly performing oral sex. The article describes Cupp as a "lovely young lady who read too much Ayn Rand in high school and ended up joining the dark side... But her hotness is diminished when she espouses dumb ideas like defunding Planned Parenthood." Despite having a disclaimer that the photo was not real, the photograph horrified Cupp, knowing that "this photo will be out there forever."[13] Flynt's response was that the photoshopped image was meant to be satirical: "I'm able to publish this because of the Supreme Court case I won in 1984, Flynt V. Falwell." Cupp did not pursue either Flynt or the magazine because of "free speech".[13] Cupp ultimately chose to "express a little gratitude for Hustler," saying: "I’m completely serious here—there is an accompanying sidebar to this story, in which they lay out why they did this to me. It’s under a hundred words, and in that paragraph they say, ‘S.E. Cupp, she’s lovely, she’s smart, she’s fine, but she happens to be a crazy conservative who is pro-life and wants to defund Planned Parenthood. And for that, she deserves a phallus in her mouth.’ That is essentially what they're saying, and I have to commend that as being incredibly honest.”[14]

Lawsuits and litigation[edit]

The magazine has had many lawsuits since the 1980s, including claims of defamation and enforcement of sexual violence and behavior. However, there have not been any lawsuits against the magazine or incorporation as of 2016.

In Douglass v. Hustler Magazine Inc., actress Robyn Douglass sued Hustler for defamation and unlawfully placing her under a false light.[15] Douglass posed nude for freelance photographer Augustin Gregory, believing that her photos would appear in an issue of Playboy Magazine. However, Gregory was hired to Hustler and Douglass's photos were published in the 1981 January issue without Douglass's consent. She brought the case to the United States District Court from the North District of Illinois on the basis that the magazine had defamed her name and likeness.[15] The court cases ended in favoring Douglass since the magazine had violated her right of publicity, awarding her $600,000.[15]

In the 1984 Keeton v. Hustler Magazine, Inc. court case, Kathy Keeton, vice chairman of Penthouse, sued Hustler for defamation.[16] Keeton brought the case to New Hampshire due its generous six-year statute of limitations for libel and the state believed it was able to support taking jurisdiction due to the magazine's content.[17][18] The magazine sold up to 15,000 issues since 1975, containing a cartoon where Keeton had received a venereal disease from Robert Guccione, a publisher of Penthouse.[19] Keeton was awarded $2 million for the defamation damages.[19]

Hustler Magazine, Inc. v. Falwell, 485 U.S. 46 (1988), is a United States Supreme Court case in which the Court held that the First and Fourteenth Amendments prohibit public figures from recovering damages for the tort of intentional infliction of emotional distress (IIED), if the emotional distress was caused by a caricature, parody, or satire of the public figure that a reasonable person would not have interpreted as factual.

In Herceg v. Hustler (1989), a family attempted to sue Hustler for the suicide of their fourteen-year-old boy on the basis that its illustrations stimulated violence.[20] Within the magazine's contents was the article "Orgasm of Death", demonstrating practices of erotic asphyxia via photographs in order to heighten sexual pleasure in men.[21] However, Hustler placed disclaimers on the photographs of "Do Not Attempt" to prevent the audience from mimicking the photos. The court case ended in favoring the magazine; the court agreed that the depictions were not forcing readers to perform these erotic or dangerous activities.[21]

Editorial policy[edit]

Hustler has had what would be considered a left-wing (liberal) editorial policy on economics, foreign policy, and social issues. Flynt and Hustler are also noted for having a more populist and working-class outlook than the more upscale-oriented Playboy and Penthouse. Throughout the 1980s, Flynt used his magazine as a podium with which to launch attacks on the Reagan Administration and the Religious Right. He even published a short-lived political magazine called Rebel. During the controversy surrounding Bill Clinton's impeachment, Flynt publicly announced his sympathy for Clinton, and offered cash rewards to anyone with information regarding sexual impropriety on the part of the president's critics. In 2003, Flynt ran unsuccessfully for the office of Governor of California during that state's recall election.

Every month Hustler is mailed, uninvited and for free, to all of the offices of Members of the United States Congress.[22] This practice began at some point between 1974 and 1983, and it continues as of April 2014.[23] In an interview, Flynt explained, "I felt that they should be informed with what's going on in the rest of the world ... Some of them didn't appreciate it much. I haven't had any plans to quit."[citation needed]

Other venture[edit]

Related magazines[edit]

LFP, Inc. publishes several other magazines that use the Hustler brand:

  • Hustler's Taboo, specializing in fetishistic material, such as the depiction of sexual bondage and urolagnia
  • Barely Legal, a primarily softcore magazine focusing on models between 18 and 23
  • Asian Fever, focusing on Asian models
  • Hustler XXX, a more generic hardcore offering
  • Chic, an upscale gentleman's magazine featuring nude layouts with lifestyle articles

Websites[edit]

In 1995, the company launched Hustler.com.[24] Larry Flynt Productions operates Hustler.com and a number of related sites wherein it sells pictures and videos with content similar to that in its magazines. The site was targeted by Anonymous in Operation Payback in October 2010.[25]

Erotic Movie Awards[edit]

During the Golden Age of Porn, and prior to getting into the movie business themselves, Hustler was one of two magazines that announced awards for adult sex films, the other being Adam Film World. They were discontinued in the late 1980s.

The awards were based on fan ballots printed in the publication. In announcing its third annual awards, the magazine said, "Hustler's erotic-movie awards are intended to reward excellence in the erotic-film industry and thereby encourage the fast-buck makers of mediocrity to clean up their act or go out of business."[26]

  • 1979 (3rd annual) recipients: Best Film – Sex World, Best Actress – Sharon Thorpe in Sex World, Best Actor – John Leslie in Sensual Encounters of Every Kind, Best Director – Anthony Spinelli for Sex World, Best Sex Scene – Harry Reems and Maria Lynn in Butterflies, Most Accomplished Fellatio Artist – Carol Connors in The Erotic Adventures of Candy, Most Accomplished Cunnilinguist – John Leslie in The Other Side of Julie[26]
  • 1983 (7th annual) recipients: Best Film – The Dancers, Best Actress – Annette Haven in Peaches and Cream, Best Actor – John Leslie in Nothing To Hide, Best Director – Anthony Spinelli for The Dancers, Best Sex Scene – Jamie Gillis and Veronica Hart in Wanda Whips Wall Street, Most Accomplished Fellatio Artist – Annie Sprinkle in Deep Inside Annie Sprinkle, Most Accomplished Cunnilinguist – Annette Haven in Peaches and Cream[27]
  • 1986 (10th annual) recipients: Best Film – New Wave Hookers, Best Actress – Colleen Brennan in Trinity Brown, Best Actor – Jerry Butler in Snake Eyes, Best Director – Gregory Dark for New Wave Hookers, Best Sex Scene – Traci Lords and Tom Byron in Sister Dearest, Most Accomplished Fellatio Artist – Ginger Lynn in Bedtime Tales, Most Accomplished Cunnilinguist – Danielle in Hostage Girls, Most Disappointing Film – Debbie Does Dallas III[28]

See also[edit]

Notes[edit]

  1. ^ Kipnis (2001) pp. 134-135
  2. ^ Ghose, David; Zucca, Mario (February 2013). "Flynt Family Values". Cincinnati Magazine. 46 (5): 66. Retrieved 9 December 2016.
  3. ^ Hlavaty, Craig (28 July 2011). "Last Night: Larry Flynt Talks Sex, Lies And Rick Perry At Brazos Books". blogs.houstonpress.com. Retrieved 22 November 2013.
  4. ^ a b c Bronstein, Carolyn. Battling Pornography: The American Feminist Anti-Pornography Movement, 1976–1986.
  5. ^ Kipnis (2001) p. 149
  6. ^ Caputi, Jane (1988). The Age of Sex Crime.
  7. ^ Reisman, Judith A. "Child Pornographer, Larry Flynt et. al: A Clear and Present Danger to Children." Former Principal Investigator of Images of Children, Crime & Violence in Playboy, Penthouse and Hustler, 1989, US Dpt of Justice, Juvenile Justice and Delinquency Prevention, Grant No. 84-JN-AX-K007.
  8. ^ Kilpatrick, James (26 September 1986). "Nude Women, Mud Pies, And The Deficit". Toledo Blade – via Google News Archive.
  9. ^ Margasak, Larry (3 May 1985). "New study will determine how adult magazines affect children". Gettysburg Times.
  10. ^ Carol, Avedon. Nudes, Prudes and Attitudes: Pornography and Censorship, New Clarion Press, Gloucester. 1994. pg. 116.
  11. ^ Associated Press (2 June 1989). "Artist's Cartoons Depicted His Molestations of Teen-Ager, Court Papers Allege". Los Angeles Times.
  12. ^ Berger, Leslie (11 January 1990). "Jury Convicts Hustler Cartoonist of Molesting Girl". Los Angeles Times.
  13. ^ a b "Hustler's Fake Oral Sex Pic of S.E. Cupp Outrages 'The View' Hosts". ABC News. 24 May 2012.
  14. ^ Pesta, Abigail (24 May 2012). "Hustler Magazine Sparks Rage With a Rude Image of Pundit S.E. Cupp". The Daily Beast. Retrieved 15 December 2018.
  15. ^ a b c Teplinsky, Howard L. (1986). "Douglass v. Hustler Magazine, Inc.: Anatomy of Privacy for a Public Figure in Illinois". The John Marshall Law Review. 29: 10555–1057.
  16. ^ Levine, David I. (1984). "Preliminary Procedural Protection for the Press from Jurisdiction in Distant Forums After Calder and Keeton". Arizona State Law Journal: 468–470.
  17. ^ Kane, Peter E. (1 January 1992). "Shaping Our Judicial System for the Rest of the Century and Beyond: The Souter Confirmation Process". Free Speech Yearbook. 30 (1): 149–154. doi:10.1080/08997225.1992.10556146. ISSN 0899-7225.
  18. ^ Borchers, Patrick J. (2004). "Internet Libel: The Consequences of a Non-Rule Approach to Personal Jurisdiction" (PDF). Northwestern University Law Review. 98: 476–478.
  19. ^ a b "Hustler Ordered to Pay $2 Million for Libeling Penthouse Executive". Los Angeles Times. 8 August 1986.
  20. ^ Diamond, John L. (1988). "Rediscovering Traditional Tort Typologies to Determine Media Liability for Physical Injuries: From the Mickey Mouse Club to Hustler Magazine". Indiana Law Journal. 59: 990.
  21. ^ a b Powell, Lisa A. (1984). "Products Liability and the First Amendment: The Liability of Publishers for Failure to Warn". Indiana Law Journal. 59: 503–526.
  22. ^ "Hustler on the Hill". reason.com. Retrieved 2 May 2014.
  23. ^ "Why Every Member of Congress Gets a Monthly Porn Delivery". www.nationaljournal.com.
  24. ^ XBIZ (28 October 2004). "XBiz Interviews Larry Flynt: Part 2". XBIZ.com. Retrieved 22 November 2013.
  25. ^ Rhett Pardon (22 October 2010). "Hustler.com Hit With DDoS Attack – XBIZ Newswire". newswire.xbiz.com. Retrieved 22 November 2013.
  26. ^ a b "Hustler Third Annual Erotic Movie Awards", Hustler Magazine, April 1979, Vol. 5 No. 10, p. 29.
  27. ^ "Hustler's 7th Annual Erotic Film Awards", Hustler Magazine, April 1983, Vol. 9 No. 10, p. 20.
  28. ^ "Hustler's 10th Annual Erotic Movie Awards", Hustler Magazine, May 1986, Vol. 12 No. 11, p. 13.

References[edit]

  • Kipnis, Laura (2001). "Reading Hustler". In Harrington, C. Lee; Bielby, Denise D. (eds.). Popular culture: production and consumption. Blackwell readers in sociology. Wiley-Blackwell. pp. 133–153. ISBN 978-0-631-21710-7.

External links[edit]