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Hypno5ive (also known as Hypno5) is a south Florida alternative music DJ, artist, promoter, designer and publisher of a web blog of the same name that offers news and reviews focusing on industrial, ebm, darkwave, gothic, and alternative music.
Hypno5ive has produced extensive promotional work for radio, video and club appearances including concert support for Depeche Mode, Nitzer Ebb, Nine Inch Nails, Meat Beat Manifesto, Ministry, Ramones, My Life with the Thrill Kill Kult, Gene Loves Jezebel, Front 242, Pankow, Skinny Puppy, Cat Rapes Dog, Vomito Negro, and local Miami industrial music bands Vociferous Mutes and Another Nation, which helped develop alternative music popularity in the region as well as draw national and international attention to the underground music environment in Miami. In addition to being a frequent contributor to many alternative press publications, he wrote and published his own alternative music reviews, including the music publication 220 Volts while living in Stockholm, Sweden.
In 1990, Hypno5ive founded the historic Edge in Kendall, Florida and helped give rise to the fledgling South Beach dance club scene of the time while promoting EBM and industrial music. Club work since the late 80's has included: Club 1235, Club Nu's Backdoor, Church, Kitchen Club, Club Beirut, Jonestown, Cameo, Red Room, Another World, Hell's Kitchen, Institute, Noise Unit, Right Wing, The Catacombs at Power Studios, Thrashcan, DarkWave Club, Edge, and Marsbar.
Additional work included promotional studio remixes of Front 242 hits for Miami distributors as well as conceptual artwork on various alternative and industrial band albums.
In the mid 90's, one of Marilyn Manson and the Spooky Kids' first self made promo tapes was discovered among his collection. This find was disputed by some fans as never existing. After an extensive debate by members of the web community and fans the Beaver Meat Cleaver Beat was sold to a collector in Japan.
Today Hypno5ive resides in Miami and besides the web publication, he produces graphic design works, develops web sites, supports online marketing, creates animation, and edits video.
Continuing to work on mixing music, a new series of EBM and industrial music mixes, labeled psychosis101, were started in 2007. Pychosis101 to date includes Berlin, Moscow, Tokyo, Rotterdam, and Los Angeles mixes.
Nice & Nasty / Double Duce
The first exposure to being a DJ was in the late 70's and early 80's spinning Punk Rock and New Wave records as a mobile DJ for parties. Part of the inspiration to become a DJ came from listening to the University of Miami's WVUM 90.5 FM radio station.
Drawn to new styles of music, including early Hip Hop, Hypno5ive worked under the name Nice & Nasty during the early to mid 80's. Working first as part of a duo with another DJ from New York and then on his own playing a role in a different styles of emerging music, Nice & Nasty became part of the Miami hip-hop / electro / Miami Bass movement. During the developmental years of hip-hop and bass in Miami, Nice & Nasty played at numerous events including jams at local parks, Video Powerhouse, Dade County Youth Fair, Calle Ocho festival, live mixes on air, and brought DJ battles and hip-hop shows to Key West, Florida showcasing local South Florida talent such as DJ Laz, MC Mighty Rock, MC Flex, and Beatmaster Clay-D.
Nice & Nasty was a performing member DJ of the group Double Duce on stage with MC Mighty Rock at concerts and recorded scratching effects at Henry Stone's (of TK Records fame) studio in Miami for Amos Larkins production of Double Duce's School Breakdown and later on Fresh Out the Box today considered among the early titles categorized as Proto-Bass contributing to the development of Miami Bass sound.
Working with Henry Stone, Paul Klein, and Larry Davis (Instant Funk) at Hot Productions record company in Miami, he continued marketing and promoting all of the studio's releases and acts including Gucci Crew II, L'Trimm, Bose, and comedy rap duo 2 Live Jews.
Nice & Nasty's major exposure as a DJ occurred at Miami's Skylight Express alongside Mohamed Moretta and then independently on weekly radio broadcasts live from the club at the height of the Miami bass popularity in the mid 80's.
- 1985: School Breakdown (from DD-1004 12" Single) Double Duce Records
- 1987: Fresh Out The Box (from HAL-1224 12" Single) Boomtown Records
- 1987: Fresh Out The Box (on HTCD 3302-2, Jam On Bass Vol. 1) Hot Productions
- 2011: Miami Bass Throwdown (8 94231 18982 1) Essential Media Group
- 1987: Double Duce Live At The Crib
- 1987: Kraftwerk à la Nasty
Productions as Hypno5ive:
- 2006: Cult-like
- 2006: Better Killer
- Beaver Meat Cleaver Beat, Marilyn Manson (band).
- Marilyn Manson, Neil Strauss (1998) Marilyn Manson: the Long Hard Road Out of Hell, Plexus Publishing. ISBN 0-85965-277-7
- The Miami New Times (June 29, 1994) Swelter 11.
- The Miami Herald (July 12, 1990) Kendall Nightclub on the Cutting Edge.
- The Miami Herald (December 14, 1984) Club Scene Gives Teens Everything But Booze.
- The Miami Herald (February 22, 1984) Break Your Booty.
- Papawheelie Miami Bass: The Primer, 2005
- Papawheelie The Real History of the Miami Bass Sound!!!, 2006
- Unterberger, Richie (1999). Music USA: The Rough Guide. The Rough Guides. pp. 144–145. ISBN 1-85828-421-X.