Hyundai Blue Drive Strategy
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The Blue Drive Strategy is Hyundai's new and upcoming strategy for fuel efficient vehicles, and encompasses environmental-friendly vehicle technologies. This has started with some of the Hyundai vehicles such as the i10, more fuel efficient version of the Elantra and Accent. Many of these new vehicles will try to beat Toyota and Honda motor companies by going over the US average MPG for both Honda and Toyota. Hyundai's target fleet MPG is 35mpg by the end of 2015. The Hyundai Blue-Will is a concept car that was unveiled in Seoul South Korea as part of the Blue Drive Strategy. Hyundai is testing other possible items to be used in their cars such as diesel engines and fuel cells. Hyundai has made a test car, known as the Tucson Fuel Cell Electric Vehicle, which is run by fuel cells.
The Hyundai Blue Drive system will consist of nine major components: 
- Theta II 2.4-liter engine
- Starter generator for stop-start
- 30 kW electric motor giving 205 Nm of torque
- Redesigned braking system
- 6-speed automatic transmission with a new electric oil pump
- 1.4 kWh lithium polymer battery pack (5.3 Ah, 270 V)
- Hybrid power control unit
- Electric air conditioning compressor
- Low weight design added to a low drag coefficient
Recent Hyundai fuel type trials
Hyundai has created vehicles that run on biofuels such as ethanol. The vehicle uses E85, which is 85 percent ethanol and 15 percent gasoline. They have also come out with hybrid electric vehicles such as the recent Hyundai Sonata. This is a midsize sedan hybrid which uses primarily a gasoline engine, but also has a lithium-ion polymer battery. This battery is 30 percent lighter than its competitors. Hyundai has also tested fuel cell electric vthe ehicles such as the Hyundai Tucson. Hyundai partnered with ChevronTexaco Corporation in design and production of the fuel cells for Hyundai. In 2008 Hyundai introduced the i-Blue concept car which was a purely fuel cell vehicle. The i-Blue could go up to 370 miles before needing more fuel, and could also reach a top speed of 100 miles per hour.
Hyundai has been in the works of making many new vehicles that are going to be fuel efficient. Most of them are to be tested in Korea, and will not be in America till sometime after they have finished with vehicle testing.
- Tucson ix hydrogen fuel cell vehicle - This vehicle uses a lithium-ion polymer battery and fuel cells to power the vehicle. Hyundai claims the vehicle can achieve a top speed of 130 km/h and can go about 140 km per charge.
- Sonata Hybrid - This was the first Hyundai hybrid vehicle that was mass-produced and exported overseas. It has high fuel efficiency, high performance, and has a single hybrid engine.
- Blueon electric vehicles - These come in many designs and models such as the i20, i30, and i40. They have a top speed of 160 km/h, and a range of 635 km with one charge.
As part of their blue drive strategy, Hyundai has designed a bus called the Blue-City. This bus was designed and tested in South Korea. It has a natural gas engine, and also has a 3.8kWh lithium-polymer battery.
- September 18, 2010 Saturday. Hyundai Auto: Designed to lead; The carmaker's five global design studios, working together for universal appeal, developed a Fluidic Sculpture style. The Gazette (Montreal), Retrieved from www.lexisnexis.com/hottopics/lnacademic
- Hyundai. (n.d.). Retrieved from http://hyundaiamerica.us/social-responsibility/sustainability/