I'll Never Forget What's'isname
This article does not cite any sources. (April 2010) (Learn how and when to remove this template message)
|I'll Never Forget What's'isname|
|Directed by||Michael Winner|
|Produced by||Michael Winner|
|Written by||Peter Draper|
|Music by||Francis Lai|
|Edited by||Bernard Gribble|
|Distributed by||J. Arthur Rank Film Distributors (theatre)|
Anchor Bay Entertainment (DVD)
I'll Never Forget What's'isname (DVD box title: I'll Never Forget What's 'Isname) is a 1967 British film directed and produced by Michael Winner. It stars Oliver Reed as disillusioned London advertising executive Andrew Quint, who revolts against his boss, Jonathan Lute (Orson Welles), and escapes into Swinging London.
The film deals with creativity and commercialism. Quint attempts to get back at his boss by making a negative commercial reusing themes from earlier in the film, including Lute saying "The number one product of all human endeavor is waste...waste." The commercial, advertising a Super-8 camera, talks about capturing events while you still can before everything is destroyed and discarded. It ends with Quint operating a car crusher and destroying numerous cameras. The commercial is hailed as a masterpiece, and wins an award, but Quint hurls the award into the Thames.
- Orson Welles as Jonathan Lute
- Oliver Reed as Andrew Quint
- Carol White as Georgina Elben
- Harry Andrews as Gerald Sater
- Michael Hordern as Headmaster
- Wendy Craig as Louise Quint
- Norman Rodway as Nicholas
- Marianne Faithfull as Josie
- Frank Finlay as Chaplain
- Ann Lynn as Carla
- Harvey Hall as Charles Maccabee
- Lyn Ashley as Susannah
- Edward Fox as Walter
- Mark Burns as Michael Cornwall
- Mark Eden as Kelloway
- Stuart Cooper as Lewis Force
- Roland Curram as Eldrich
In the United States, the film was denied a MPAA seal of approval due to a scene between Oliver Reed and Carol White which supposedly implied cunnilingus. Winner, in his audio commentary, said he considered the scene to show masturbation. The Catholic League inaccurately described it as "fellatio". Universal distributed the film through a subsidiary that was not a member of the MPAA. Along with a similar scene in Charlie Bubbles (1967), this helped to bring about the end of the Production Code in the USA and its replacement with a ratings system.
The film has been wrongly named as the first mainstream film to propose the use in the dialogue of fuck. In fact, the BBFC certified the film after demanding the removal, or at least obscuring, of the word fucking in June 1967, three months later than Ulysses, which suffered heavier cuts. The error seems to have arisen because of a longstanding lack of easily obtainable film release date information.