I.R.S. Records Presents The Cutting Edge

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The Cutting Edge
Genremusic variety show
Directed byJonathan Dayton and Valerie Faris
StarringJools Holland, Jeffrey Vallance, Wazmo Nariz (1983)
Peter Zaremba (1984-1987)
Country of origin United States
Production
Producer(s)Jay Boberg, Carl Grasso
Running time60 minutes
Release
Original networkMTV
Original releaseMarch 1983 – September 1987

I.R.S. Records Presents: The Cutting Edge, also known as The Cutting Edge or IRS's The Cutting Edge, was a music program that aired on MTV (US) from March 1983 to September 1987, on the last Sunday of every month. The show was retitled The Cutting Edge Happy Hour in 1986.

Background[edit]

The show was intended to feature performers who might otherwise not be seen on MTV, and featured the earliest appearances on MTV for acts like Madonna, the Red Hot Chili Peppers and R.E.M.[1] The co-founders of I.R.S., Miles Copeland III and Jay Boberg, also saw the program as an effective promotional tool for I.R.S. recording artists at a time when much of the music industry had not yet perceived the marketing value of music videos.[2] Copeland later described himself as "the only record company executive ever to have had his own show on MTV".[3]

Broadcast history[edit]

Produced by Jay Boberg and Carl Grasso of I.R.S. Records for MTV, and directed by Jonathan Dayton and Valerie Faris,[4] the first year of the show featured a variety of hosts including Jools Holland, Jeffrey Vallance, and Wazmo Nariz, before settling on Peter Zaremba, the lead singer of the Fleshtones.[5] Interviews with musicians and performances were videotaped in clubs, recording studios and private homes.

As it evolved, the program began to produce programs that focused on regional music scenes around the United States, such as in Winston-Salem, Austin and different neighborhoods around Los Angeles.[6] A 1985 episode filmed in Austin was an important contributor to the brief flourishing of the local "New Sincerity" music scene.[7][8]

Los Angeles Times critic Terry Atkinson, writing in July 1986, called The Cutting Edge "simply the best program about pop music that we have", with "the most interesting and adventurous new acts".[9]

In 1986, the name of the program was changed to The Cutting Edge Happy Hour. The renamed show was videotaped at a single location, the Hollywood Holiday Inn. A June 1987 episode presented a wide range of performers from Frank Zappa to Ladysmith Black Mambazo,[10] but overall, the series became more focused on Southern California bands, and lost popularity before ending by September 1987.[5]

References[edit]

  1. ^ Tannenbaum, Rob; Marks, Craig (2011). I Want My MTV: The Uncensored Story of the Music Video Revolution. Penguin Publishing Group. pp. 317–319. ISBN 978-1-101-52641-5.
  2. ^ Bhidé, Amar V. (2003). The Origin and Evolution of New Businesses. Oxford University Press. p. 105. ISBN 978-0-19-517031-3.
  3. ^ Hay, Carla (July 28, 2001). "Billboard Salutes Twenty Years of MTV". Billboard. Nielsen Business Media, Inc.: 58. ISSN 0006-2510.
  4. ^ Foti, Laura (March 26, 1983). "Music Monitor". Billboard. Nielsen Business Media, Inc. ISSN 0006-2510.
  5. ^ a b "The Cutting Edge". TV.com. Retrieved 2009-04-20.[user-generated source]
  6. ^ McCormick, Moira (September 28, 1985). "Cutting Edge looks at regional scenes". Billboard. Nielsen Business Media, Inc.: 39. ISSN 0006-2510.
  7. ^ Shank, Barry (2011). Dissonant Identities: The Rock’n’Roll Scene in Austin, Texas. Wesleyan University Press. pp. 157ff, 207ff, & passim. ISBN 978-0-8195-7267-7.
  8. ^ Denberg, Jody (November 1986). "Who Made the Cut". Texas Monthly. Emmis Communications: 180. ISSN 0148-7736.
  9. ^ Atkinson, Terry (July 27, 1986). "MTV Looks More Alive At 5". Los Angeles Times.
  10. ^ Goldstein, Patrick (June 21, 1987). "Pop Eye". Los Angeles Times.