John Zogby

From Wikipedia, the free encyclopedia
  (Redirected from IBOPE Zogby International)
Jump to: navigation, search
For his brother and president of the Arab American Institute, see James Zogby.
John Zogby
John Zogby.jpg
Born 1948 (age 68–69)
Utica, New York
Occupation Public opinion pollster

John Zogby (born 1948), founder of the Zogby International, is an American public opinion pollster, author, and public speaker.

Early years[edit]

Zogby grew up in Utica, New York,[1] the son of Lebanese Catholic immigrants. His brother, James Zogby, is the founder of the Arab American Institute.

Zogby received a Bachelor's degree in history from Le Moyne College in 1970[2] and a Master's degree in history from Syracuse University in 1973.[3] He taught history and political science for 24 years. A trustee of Le Moyne College, Zogby received the Alumni Award in June 2000. In 2005, he was awarded Honorary Doctorate Degrees from the State University of New York and the Graduate School of Union University.[2] In 2009, Zogby received an Honorary Doctorate Degree from the College of St. Rose.[4] In 2008 he was awarded the Chancellor's Distinguished Fellows Award from the University of California Irvine.[5]


Zogby ran unsuccessfully for Mayor of Utica, New York, in 1981.[1] He is described as a Democrat.[6] He served on the advisory council for Bio-Technology for the Center for Strategic and International Studies (CSIS), and as a Commissioner on the Center for Strategic and International Studies Commission on Smart Power. He previously served on the congressional-created Advisory Group on Public Diplomacy for the Arab and Muslim World.[7]

Zogby International[edit]

Zogby founded the polling firm Zogby International in 1984. He has conducted polls and focus groups throughout the world, including the polling of Arab attitudes toward the U.S.[8]

Zogby first gained attention in the 1992 presidential election when he released a survey showing the New York State Governor Mario Cuomo would lose in his home state to incumbent President George H. W. Bush. That poll is widely thought to have pushed Cuomo from the race. Zogby gained more national attention in the 1996 presidential election when his final poll came within a tenth of a point of the actual result. Zogby also correctly polled the cliffhanger result of the 2000 presidential election won narrowly by George W. Bush, in contrast to most other pollsters who had expected Bush to win easily.[citation needed]

Zogby International also conducted polls outside of the United States. Zogby correctly called the 2001 Israeli election for Ariel Sharon, the 2000 Mexican election for Vicente Fox, and again in Mexico with the victory of Felipe Calderón in 2006.[citation needed]

In January 2010, a majority interest in Zogby International was sold to IBOPE Inteligência, a subsidiary of the IBOPE group, a Brazilian multinational company specializing in media, market and opinion research. Zogby remained in the role of chairman of the board, with a nine-year option to sell his interest.[9] The company was renamed "IBOPE Zogby International" in 2011, before Zogby sold his remaining interest in January 2012.[10] IBOPE Zogby was subsequently closed at the end of 2012.[10]

Zogby is a proponent of interactive polling.[11]


  • Zogby, John (1990). Arab America Today: A Demographic Profile of Arab Americans (First ed.). Washington, D.C.: Arab American Institute. OCLC 24357334. 
  • Zogby, John (2003). Public opinion and private accounts: measuring risk and confidence in rethinking social security (First ed.). Washington, D.C.: Cato Institute. OCLC 52641051. 
  • Zogby, John (2006). Iran versus America? (First ed.). Utica, NY: Zogby International. OCLC 71340360. 
  • Zogby, John (2008). The Way We'll Be: The Zogby Report on the Transformation of the American Dream (First ed.). New York: Random House. ISBN 978-1-4000-6450-2. 
  • Snyder-Kuhl, Joan; Zogby, John (2013). First Globals: Understanding, Managing, and Unleashing the Potential of Our Millennial Generation (First ed.). New York: John Zogby. ISBN 978-0-9913382-0-7. 
  • Zogby, John (2016). We Are Many, We Are One: Neo-Tribes and Tribal Analytics In 21st Century America (First ed.). New York: John Zogby. ISBN 978-0-9913382-1-4. 


  1. ^ a b "Zogby family business returns to Broad Street". Retrieved 2016-10-05. 
  2. ^ a b "Le Moyne College News Article". Retrieved 2016-10-05. 
  3. ^ "Find The Best". Retrieved 2016-08-19. 
  4. ^ "Archived copy". Archived from the original on 2009-09-23. Retrieved 2009-05-11. 
  5. ^ "Meet The Team". Zogby Analytics. Zogby Analytics. 2013. Retrieved 31 August 2013. 
  6. ^ "Frequently Asked Questions". Zogby International. 2008. Retrieved 2008-09-08. 
  7. ^ Commission on Smart Power (2008). "John Zogby - Biography". Center for Strategic and International Studies. Retrieved 2008-09-08. 
  8. ^ "John Zogby - Arab America". Retrieved 2016-10-05. 
  9. ^ Bryon Ackerman (9 March 2011). "New name announced for Zogby International". Observer-Dispatch. Gatehouse Media, Inc. Retrieved 24 October 2014. 
  10. ^ a b Steve Hughes (13 November 2012). "IBOPE Zogby Utica office closing". Observer-Dispatch. Gatehouse Media, Inc. Retrieved 24 October 2014. 
  11. ^ "For Interactive Polling, the Future is Now | Campaigns & Elections". 2009-05-31. Retrieved 2016-08-19. 

External links[edit]