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Industry Email marketing, Software, Technology, Advertising
Founded 2003
Headquarters Morrisville, North Carolina, U.S.
Key people
Ryan Allis
(Founder / Former CEO and President)
Aaron Houghton
(Co-founder / Former Executive Chairman)
Peter Granat
(CEO, Cision)
Geoff Alexander
(President, iContact)
Products Email Marketing Software
Revenue $49 million
Number of employees
51 – 200 [1]
Parent Cision
Website www.icontact.com

iContact is a cloud based email and social media marketing provider located in Raleigh, North Carolina. iContact markets services which enable customers to create, track, and send HTML-based emails and social media messages. They specialize in small to medium sized businesses and organizations. iContact also offers Salesforce.com and Google Analytics integration.[citation needed] They currently work with over 50,000 brands both domestic and internationally.


In 2003, Ryan Allis and Aaron Houghton met in a entrepreneurship club hosted by UNC where they both attended school. Shortly after meeting they hatched the idea to develop a company that would help small businesses manage their email marketing. They co-founded the business then known as Broadwick Corporation.[2] In 2007, they decided to rebrand the company as iContact.[2] In August 2010, iContact closed on a Series B investment of US$40 million from JMI Equity, adding to previous investments from NC IDEA, Updata Partners, and North Atlantic Capital.[3] Just a couple years later on February 28, 2012, iContact was acquired for US$169 million by Vocus, a public-relations marketing service.[4] On May 30, 2014, Vocus and Cision where both acquired (and merged) by GTCR. During this time iContact was left to operate as a stand-alone company.

Awards and recognitions[edit]

2008 Entrepreneurial Excellence Award from Council for Entrepreneurial Development (CED).[5]

2008 Best Place to work in the triangle - Mid Sized Business [6]

2009 Software Company of the Year by North Carolina Technology Association.[7]

2010 AppExchange Best of ‘10 Award in the Mass E-mail Category from Salesforce.com Customers [8]

2010 #1 Email Marketing Service Provider in Website Magazine's New 2010 Top 50 Rankings [9]

2011 Fast 50 list of the 50 fastest growing companies in the Triangle.[10]

2011 Deloitte's Technology Fast 500™ Ranking."[11]

2011 International Customer Management Institute's (ICMI) Global Call Center of the Year Award.[12]

2011 NCTA 21 Award for Environmental Stewardship[13]

2013 Top 10 coolest places to work in Raleigh [14]

2015 G2 Crowd Top Email Marketing Software [15]

2015 Top #1 Email Marketing Service by Top10Reviews.com [16]

See also[edit]


  1. ^ "iContact's overview on LinkedIn". Retrieved 2014-09-15. 
  2. ^ a b Triangle Business Journal (June 5, 2007). "Broadwick Corp. to go by the name iContact". Triangle Business Journal. Retrieved 2007-07-05. 
  3. ^ Raleigh News & Observer (August 30, 2010). "Software-Maker Raises $40M". Raleigh News & Observer. Retrieved 2009-08-30. 
  4. ^ http://techcrunch.com/2012/02/28/vocus-buys-email-marketing-company-icontact-for-169-million/
  5. ^ Houghton, Aaron (2008-06-06). iContact Honored at CED's 2008 Entrepreneurial Excellence Awards. Techinnoventure, 6 June 2008. Retrieved from http://www.techinnoventure.com/?p=108.
  6. ^ http://www.bizjournals.com/triangle/stories/2008/09/29/focus26.html?page=all
  7. ^ iContact Named 2009 Software Company of the Year by North Carolina Technology Association
  8. ^ http://www.icontact.com/static/pdf/2011-03-03-iContactReceivesAppExchangeBestof10Award.2015.pdf
  9. ^ http://www.icontact.com/static/pdf/2010-02-10-iContactRankedWebsiteMag.154.pdf
  10. ^ #2 iContact - Triangle Business Journal
  11. ^ Deloitte’s 2011 Technology Fast 500™ North American Ranking
  12. ^ http://www.icontact.com/static/pdf/icontact-wins-global-callcenter-ofyear.pdf
  13. ^ http://www.icontact.com/static/pdf/iContact_NCTA_Environmental_Stewardship_Award.4542.pdf
  14. ^ http://blog.octanner.com/culture/top-10-coolest-companies-to-work-for-in-raleigh
  15. ^ http://venturebeat.com/2015/01/12/salesforce-marketing-cloud-mailchimp-dotmailer-icontact-and-oracle-responsys-lead-g2-crowds-email-marketing-tools-rankings/
  16. ^ http://email-marketing-service-review.toptenreviews.com/

External links[edit]