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Internet Gaming Entertainment
IndustryVirtual currency
FounderBrock Pierce

IGE (Internet Gaming Entertainment) is a company which trades in virtual currency and accounts for MMORPGs. One of the main dealers in virtual economy services, members of the gaming community were often critical of IGE, as its services may allow players to break rules in online games.[1]

During its peak time, it had offices in Los Angeles, Shanghai, and headquarters and customer service center in Hong Kong.[2][3] It was reformed in 2007 by Jonathan Yantis.[citation needed]


IGE was founded in 2001 by Brock Pierce, a former child movie star,[4] and Alan Debonneville. They met each other while playing Everquest and decided to form IGE. Pierce was the main investor in the company while Debonneville was managing the operations. Brock Pierce was also the co-founder of the controversial failed dot-com Digital Entertainment Network (DEN).[5] Media reports claim that Marc Collins-Rector is a silent partner in IGE.[6] IGE initially used an address in the city of Marbella, Spain, where Collins-Rector and Pierce shared a villa until it was raided by Interpol in 2002.[7][8]

In January 2004, IGE acquired its major competitor, Yantis Enterprises, then run by another secondary market figure, Jonathan Yantis,[9] for $2.4 million and 37% share of the company. Yantis later sold his shares back to IGE in exchange for 22 monthly payments of $1 million due to conflicts and disagreement.

IGE's parent company, RPG Holdings, purchased Allakhazam in November 2005,[10] as announced in May 2006.[11] This purchase followed the acquisition of Thottbot.

During late 2006 and 2007, Debonneville was forced out of the company. Later Debonneville sued Pierce for various reasons related to an investment made by Goldman Sachs a year earlier, which Debonneville ended winning in a settlement.

IGE tried to restructure its upper management team by recruiting new executives. IGE began to lose revenue due to the frequent deletion of accounts involved in trading. In May 2007, a lawsuit was filed against IGE by Antonio Hernandez for "substantially impairing and diminishing [player's] collective enjoyment of the game." In June 2007, Pierce was replaced as CEO by Steve Bannon, who had been placed on the board following the Goldman Sachs investment.[12]

During the final months of IGE leading to its reformation, the board of directors decided to sell the company to their former partner Jonathan Yantis.[12] IGE's parent company was then renamed Atlas Technology Group Inc,[13] which is owned by Yantis, while Brock went with Affinity Media.

Affinity Media was said to be one of the parent companies of IGE, though the company no longer has any ownership stake. Affinity Media's senior vice president of business development John Maffei, noted that "we’re no longer in that business." [14] Affinity retains control of Allakhazam.com, Thottbot.com, and has since purchased Wowhead.com.[15]

In April 2014, IGE announced a formal service agreement with virtual currency provider EpicToon.com, who confirmed they will be handling IGE's virtual currency line of business.[16][17]


Like all the other in-game currency traders, the vast majority of IGE's revenue comes from buying/selling World of Warcraft gold. Its website traffic, and allegedly its revenues, have been declining since 2006 due to the increased competition from the in-game currency traders based in China and the constant bombardment of anti-real-money trading measures by Blizzard Entertainment, the publisher of World of Warcraft.[18]




See also[edit]


  1. ^ "Welcome to www.gamewatchers.net". Archived from the original on 2005-12-24. Retrieved 2006-01-10.
  2. ^ "CNN.com - Material gains from virtual world - Oct 25, 2004". CNN. 2004-10-26. Retrieved 2004-10-25. CS1 maint: discouraged parameter (link).
  3. ^ Wallace, Mark (2005-05-29). "The Game Is Virtual. The Profit Is Real. - New York Times". New York Times. Retrieved 2005-05-29. CS1 maint: discouraged parameter (link)
  4. ^ Brock Pierce
  5. ^ Digital Entertainment Network: Startup or Non-Starter? Archived 2014-03-13 at the Wayback Machine
  6. ^ "radar.com". Archived from the original on 2008-01-17. Retrieved 2007-11-15.
  7. ^ "vnu.com". Archived from the original on 2005-12-17. Retrieved 2007-11-15.
  8. ^ Lynch, Stephen (2003-11-11). "nypost.com". New York Post. Retrieved 2007-11-15. CS1 maint: discouraged parameter (link)
  9. ^ IGE - About Us Archived 2013-01-25 at archive.today
  10. ^ IGE Acquiring MMOG Sites. CorpNews.com. May 4, 2006. Retrieved May 8, 2006.
  11. ^ Announcing Zam.com Archived 2006-09-19 at the Wayback Machine. Allakhazam.com. May 3, 2006. Retrieved May 8, 2006.
  12. ^ a b "The Decline and Fall of an Ultra Rich Online Gaming Empire". Wired. 2008-11-24. Archived from the original on March 3, 2009.
  13. ^ We could view the owner domain via domaintools.
  14. ^ "Q&A: Affinity's Maffei Talks IGE Sale, MMO Media Future". Gamasutra. 2007. Retrieved 2007-12-22. CS1 maint: discouraged parameter (link)
  15. ^ "Affinity's ZAM Network Acquires Wowhead, Confirms IGE Split". Gamasutra. 2007. Retrieved 2007-12-22. CS1 maint: discouraged parameter (link)
  16. ^ "IGE Formally Announces EpicToon Agreement". IGE. 2014. Archived from the original on 2015-10-29. Retrieved 2014-04-04.
  17. ^ "EpicToon - IGE and EpicToon Announce Formal Service Agreement". EpicToon. 2014. Retrieved 2014-03-04. CS1 maint: discouraged parameter (link)
  18. ^ "Wow Gold Timeline - Know Your History!!!". WowGoldFacts. 2013. Retrieved 2013-01-07. CS1 maint: discouraged parameter (link)

External links[edit]