IMG Models

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IMG Models
IndustryModeling agency
FounderMark McCormack
Area served
North America, Europe, Australia
ParentIMG (company)

IMG Models is an international modeling agency headquartered in New York City and with additional offices in London, Los Angeles, Milan, Paris, and Sydney.[1] It is a subsidiary of the talent management company International Management Group. The company merged with William Morris Endeavor in 2013.[2] The agency represents more than half of the highest paid supermodels.[3]


IMG Models was founded circa 1987 by sports agent Mark McCormack.[4] In 1994, Ivan Bart joined the company as the creative director and later became IMG Models' president in 2013.[5] Tyra Banks and Niki Taylor joined, followed by Angela Lindvall, Bridget Hall, Carolyn Murphy, Gisele Bündchen and Kate Moss.[6]

In September 2012, IMG decided to reintroduce their men's division, after its dismantling in 2007.[7]

In 2013, Bart decided to sign models without regard to traditional height, weight, race, or age requirements, or other factors that historically have prevented diversity in model casting.[8]

In 2014, IMG Models began a scouting initiative on Instagram called #WLYG (We Love Your Genes).[9] Models that have been discovered through this process include Lameka Fox,[10] Alyssa Traoré,[11] and Gizele Oliveira.[12] They also have done online scouting via their website.


Notable models currently represented by IMG include:


  1. ^ "About". IMG Models. Retrieved August 4, 2019.
  2. ^ Cohan, William D. (February 13, 2015). "The Inside Story of Ari Emanuel's Big, Risky WME-IMG Merger". Vanity Fair.
  3. ^ "How To Get Scouted By A Modeling Agency". Forbes. September 17, 2015.
  4. ^ Litsky, Frank (May 17, 2003). "Mark H. McCormack, 72, Pioneer of Sports Marketing". The New York Times.
  5. ^ Larkworthy, Jane (September 11, 2018). "Ivan Bart Knows How to Sell to Win". The Cut.
  6. ^ a b Chivu, Daniel (February 8, 2018). "Ivan Bart, Head of IMG Models, Charts the Future of the Modelling Business". Fashion Week Daily.
  7. ^ "IMG Models Launches Men's Division". September 21, 2012. Archived from the original on November 17, 2015.
  8. ^ Cardellino, Carly (November 17, 2013). "World's Top Modeling Agency Now Casting Talent Regardless of Size, Race, and Age". Cosmopolitan. Retrieved August 4, 2019.
  9. ^ McCall, Tyler (December 15, 2015). "50 Models Have Been Scouted With This Hashtag and You Could Be Next". Teen Vogue.
  10. ^ Satenstein, Liana (July 15, 2015). "How a Hashtag Turned a Horse-Training Teen Into a Model". Vogue.
  11. ^ Davis, Jessica (September 20, 2018). "How social media has transformed the model casting process". Harper's Bazaar UK.
  12. ^ "You Can Now Use Instagram To Become A Supermodel". NYLON. January 5, 2015. Retrieved July 20, 2019.
  13. ^ "Exclusive : "Mirage" fashion story by Txema Yeste". Numéro. Roos Abels at IMG Models
  14. ^ "IMG Model Prep". Into the Gloss.
  15. ^ "The "southern boy" is hooked on elegance". Vogue Italia.
  16. ^ "This is what Nick Bateman is picking up for his girlfriend from India". Vogue India.
  17. ^ "IMG Models Signs Hailey Baldwin". WWD.
  18. ^ "Thylane Blondeau: Everything You Need to Know About the 'Most Beautiful Girl in the World'". Fashion Magazine.
  19. ^ "How Maria Borges Went From Making Ends Meet to Signing One of Modeling's Most Lucrative Contracts". Forbes.
  20. ^ "IMG Models Signs Christie Brinkley and Sailor Brinkley-Cook". WWD.
  21. ^ "Korea's Next Top Model Winner Hyun Ji Shin Strikes a Pose". W Magazine.
  22. ^ "Pyper America Smith signs with IMG Models - Los Angeles Times". Los Angeles Times.
  23. ^ Moore, Booth (June 7, 2017). "Top Modeling Agencies Moving to L.A. as 'Hollywood-Adjacent' Talent Flock to Fashion". The Hollywood Reporter. Retrieved August 1, 2019.