Logo of US's Viewer's Choice which iN DEMAND originally was. Many different color schemes were used; furthermore, the 3D version was used from 1992-2000.
iN DEMAND was launched in November 27, 1985 with one channel as Viewer's Choice (unrelated to Canada's Viewers Choice). Viewer's Choice continued to expand in the 1990s when it acquired many defunct PPV assets.
On January 1, 2000, the service changed the name and on-air look to iN DEMAND. In 2004, most[quantify] of the cable providers discontinued iN DEMAND's analog services.
Since this network's first inception, the first main Viewer's Choice/iN DEMAND channel (usually labeled as 'IN1' or 'PPV1' since 2000), signs off weekday mornings from 8AM to 11AM (Eastern Time) to feed promotions of upcoming movies and events of the next month to its headend affiliates.
Former iN DEMAND ident used until 2014. This was the latest variant.
As of early 2012, as cable providers use more channel bandwidth for high-definition, video-on-demand and broadband services which do not require starting films at several intervals on several channels, providers such as Comcast/Xfinity and Time Warner Cable have removed most of iN DEMAND's linear channels - beyond 1-3 standard-definition and one high-definition channel for mostly event programming - from their channel lineups.
1 Indicates the channel is still in existence, but currently operates as a basic cable channel. 2 Star Channel was part of Warner Communications' QUBE interactive cable service, and was the precursor to present-day The Movie Channel.