Apple Music Festival

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Apple Music Festival
The Roundhouse.jpg
  • 1–30 July (2007–11)
  • 1–30 September (2012–14)
  • 19–28 September (since 2015)

London, England

Austin, United States

Years active 2007–present

The Apple Music Festival (formerly known as the iTunes Festival) is a music concert series held by Apple, Inc.; first held in 2007. Free tickets are given to Apple Music, iTunes and YPlan users and fans, who live in the United Kingdom, through localized prize draws. Performances are also streamed live and available to view afterwards, free of charge, for a limited time on Apple Music, iTunes and Apple TV.

In London, the Apple Music Festival has become an annual music festival which takes place in September at The Roundhouse art centre in Camden Town.

The series made its United States debut with five days of free performances at the Moody Theater in March 2014, alongside the South by Southwest (SXSW) music showcase in Austin, Texas.

In August 2015, the iTunes Festival was rebranded as the Apple Music Festival.


Held at the Institute of Contemporary Arts.


Held at KOKO, Camden Town.


Held at The Roundhouse, Camden Town.


Held at The Roundhouse, Camden Town and live streamed on


Held at The Roundhouse, Camden Town and broadcast by ITV2 and presented by Alexa Chung and Dave Berry.[3]


Held at The Roundhouse, Camden Town and broadcast across Channel 4's stations (including Channel 4, T4 and E4).[4]


Held at The Roundhouse, Camden Town.



On February 19, 2014, Apple announced that the iTunes Festival will take place in the U.S. for the first time with a five-day festival at the Moody Theater, Austin, Texas from March 11–15, alongside South by Southwest.[6]


On 21 July 2014, Apple announced some of the line up for the ninth iTunes Festival held at The Roundhouse, Camden Town


On 18 August 2015, Apple announced some of the 2015 line up and confirmed that the festival had been rebranded as the Apple Music Festival.[7] Held at The Roundhouse, Camden Town, the festival was broadcast via Apple Music.[7]


  1. ^ "The first-ever classical artist to headline iTunes festival?". Arts Journal Blogs. July 28, 2011. Retrieved April 27, 2013. 
  2. ^ "The Pretenders at Koko". 
  3. ^ "iTunes Festival on ITV2". London: January 7, 2011. Retrieved October 7, 2011. 
  4. ^ "iTunes Festival returns to Channel 4" 2012-19-05. Retrieved 2012-20-05.
  5. ^ "Katy Perry's stream on Twitter". 
  6. ^ "Apple Announces iTunes Festival Coming to SXSW―Five Amazing Nights, Five Amazing Shows". Apple. 2014-02-19. Retrieved 2014-02-19. 
  7. ^ a b "Apple Music Festival Brings Incredible Live Performances to Fans Worldwide in September". Apple. 2015-08-18. Retrieved 2015-08-18. 

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Coordinates: 51°32′36″N 0°09′07″W / 51.5432°N 0.1519°W / 51.5432; -0.1519