iVillage

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iVillage
63bb40e83d33d15f721064533681a4c4 400x400.png
Available in English
Owner NBCUniversal
(Comcast)
Created by Candice Carpenter, Nancy Evans, Robert Levitan, and Tina Sharkey
Website www.ivillage.com
Commercial Yes
Launched 1995; 22 years ago (1995)
Current status Defunct

iVillage, Inc. was a media company owned by NBCUniversal. The site focused on categories targeted at women, including Entertainment, Beauty & Style, Family, Food, and Health. Additional businesses and brand extensions within iVillage Networks included iVillage UK, Astrology.com, GardenWeb, and the NBC Digital Health Network. In addition, iVillage had a strategic partnership with BlogHer, a participatory news, entertainment and information network for women online.

The website ceased operations on October 31, 2014. Currently, the former iVillage domain redirects to the Today Show website.

History[edit]

The company was established in New York City in 1995 by Candice Carpenter (who became Candice Carpenter Olson in 2002 when she married Random House Chairman and CEO Peter Olson), along with co-founders Nancy Evans, and Robert Levitan The company's first content site was "Parent Soup", a community channel on America Online. The company soon opened up other communities such as "AboutWork", "Better Health & Medical", and "Life Soup".[1]

In 1999, the company underwent an initial public offering with an initial offering price on NASDAQ of $24. Stock price climbed to nearly $100 in the first day of trading and reached over $130 per share within days, but soon began to decline. Most of the original management and staff left the company. Within two years, following the dot com crash, the stock price fell under $1 per share, the company was threatened with delisting, controversies had arisen over financing irregularities and company management, and the company had never had a profitable quarter and was near bankruptcy.[1][2][3] In 2001, under new management, the company merged with its main competitor, women.com.

In May, 2006 NBC Universal acquired iVillage. The merger of the site with Today.com was announced in 2013.[4]

Television show[edit]

iVillage Live
(also known as "In the Loop with iVillage")
Genre Talk show
Directed by Keith Hobelman
Starring Kim Coles (2007-2008)
Naamua Delaney (2006-2007)
Bob Oschack (2006-2007)
Molly Pesce (2006-2007)
Bill Rancic (2007-2008)
Stefani Schaeffer (2006-2007)
Ereka Vetrini (2007-2008)
Guy Yovan (2006-2007)
Country of origin United States
Production
Executive producer(s) Marlaine Selip
Producer(s) Cindy Patrasso
Running time 1 hr. (with commercials)
Distributor NBCUniversal Television Distribution
Release
Original network Internally syndicated to NBC Owned Television Stations
Picture format 1080i HDTV (16:9)
Original release December 4, 2006 (2006-12-04) – March 28, 2008 (2008-03-28)
External links
Website www.ivillage.com

iVillage Live (later In the Loop with iVillage) was a daily series intended for syndication which served as a brand extension attempt to extend the iVillage site to television. However, the series never extended beyond the nine NBC Owned Television Stations owned & operated by NBC, and went through two different iterations before ending after only fifteen months, airing between December 4, 2006 and March 28, 2008.

The first iteration of the series originated from Universal Studios in Orlando, Florida as one of NBC's first major on-air synergy efforts with their new corporate brethren in Universal Pictures. WTVJ/Miami held production responsibilities for the series, which was hosted by a group of relatively unknown hosts, including Molly Pesce, Stefani Schaeffer and Guy Yovan, with Naamua Delaney and Bob Oschack as contributing correspondents. The show also aired on a one-day delay on Bravo when it launched, but the repeats ended on Bravo after three weeks.

The first season format was deemed unsuccessful, but NBC continued to see potential in an iVillage series, along with the second aspect of using former contestants from the Donald Trump-hosted reality series The Apprentice to boost the show's profile for possible nationwide syndication in the 2008-09 season. On September 4, 2007, NBC Universal Television and iVillage.com officially announced the relaunch of IVillage Live as In the Loop with iVillage.[5] Premiering on September 17, it began to originate from Chicago (thus the reference to the Chicago Loop), being filmed from the NBC Tower and being originated by Chicago NBC O&O WMAQ-TV. Hosts for In the Loop included actress Kim Coles, along with the aforementioned Apprentice alums, here including first season winner Bill Rancic and fellow contestant Ereka Vetrini.

Once again however, In the Loop was unable to maintain any ratings momentum, and was unable to complete the 2007-08 television season or acquire distribution on stations outside NBC. On February 18, 2008, NBC officially confirmed that the series had been cancelled.[6] Production of the series continued until March 21, followed by a week of rebroadcasts; the final original episode was reaired on March 28.

References[edit]