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|Founder||Jacob de Geer
iZettle is a financial technology company for small businesses. Jacob de Geer and Magnus Nilsson founded the company in April 2010 and launched its first app and service in 2011 with the vision to simplify and democratize payments. iZettle offers a range of financial products for small businesses including payments, point of sales, funding and partners applications.
iZettle was the first company to develop a chip-card reader and app for smartphone-based mobile commerce which meets international security requirements.
Jacob de Geer and Magnus Nilsson founded iZettle in April 2010 and launched its first app and chip card reader in 2011. The name “iZettle” derives from the expression “settling a debt.” The founders wanted a name that described what the company would do. They decided on a stylized combination of the words “I” and “Settle.” 
iZettle launched its mobile app for iOS in Sweden in August 2011 to meet the local demands of a market dominated by smart card technology. The app worked initially with a Chip & Signature Card Reader. The company launched the full version of the service in Sweden later that year. Soon after launching, iZettle was listed as one of Tech Europe’s Pick of Stockholm Start-ups. The iZettle mobile app for Android was released in August 2012.
iZettle entered a partnership with Banco Santander in February 2013, the Eurozone’s largest bank by market capitalization, who would invest more than €5M in iZettle in June 2013, giving the company access to Santander’s customers in the UK, Spain, Mexico and Brazil.
Visa signed iZettle to its Visa Ready Program in June 2013, giving the startup access to tools for further developing mag stripe and mobile acceptance systems. iZettle’s solution achieved a MasterCard Best Practices certification in February 2013. In September 2017, iZettle raised $36 million funding from the European Investment Bank.
On May 17, 2018, it was reported that PayPal would be buying iZettle for $2.2 billion. 
Products and services
iZettle offers financial and other services to meet the needs of small businesses within the following four core areas.
iZettle offers a card acceptance service which enables small businesses to take credit and debit card payments. In 2013, iZettle upgraded its system to include a Chip and PIN device alongside its previous model, allowing it to accept all major credit cards, including MasterCard, American Express, and Visa. In February 2015, iZettle introduced Lite Reader, a new card reader which was offered to merchants free of charge. It was used by plugging it into the audio jack of iPhone, iPad or Android devices. In June 2016, iZettle launched a new card terminal. Just as its previous siblings the iZettle reader connects through Bluetooth and integrates both Chip and PIN and contactless payments. The new card reader replaced all previous card readers in Europe and iZettle was the first mobile payments company to accept contactless payments in the UK. This card reader also accepts all major cards including MasterCard, Visa and American Express.
Point of sale
iZettle offers a software solution, the iZettle app, to record, manage and analyze sales. The first version of the iZettle app was launched in 2011 but then only supported iOS. Since 2012 the iZettle app is also available for Android. With iZettle’s app merchants can analyze credit card transactions and relay detailed information, i.e. top selling products and average payment volume. In September 2016, iZettle acquired Intelligentpos to expand from mobile payments to broaden their suite of products within commerce solutions, and in particular within the hospitality sector. Intelligentpos, similar to iZettle, offers a cloud-based software solution that helps with inventory, loyalty programs and customer flow.
Small business loans
In 2015 iZettle launched iZettle Advance, a small business financing service built upon the transaction data gathered at the point of sale. The offer is based on the user's sales history with iZettle. Repayment is tied to sales. The service is available in Europe.
iZettle also offers access to third party applications such as accounting software. iZettle launched its first software development kit (SDK) in January 2014. The SDK provides developers with the ability to add payment services to iZettle's mobile apps. It can be used in any of the countries iZettle is currently live in, allowing for users to take payments via the app from iZettle’s Chip and PIN reader, and return relevant information to the software to generate receipts.
With the system, credit card information isn’t stored on the phone, but is processed through iZettle’s encrypted connection. The phone operates as a secure modem. After a transaction is completed, buyers can choose to have a receipt and photograph of what they purchased e-mailed or texted to them, or printed out for them. The iZettle service meets all European card industry security requirements, is EMV approved and complies with the Payment Card Industry Data Security Standard, PCI DSS. iZettle applications and services are compatible with Swedish FSA regulations.
The iZettle service was first launched in Sweden in 2011, followed by Denmark, Finland and Norway. In 2012, the company expanded into the United Kingdom, Germany, and Spain. The company launched its service in Mexico in June 2013 and in Brazil in August 2013, marking the first time the company has operated outside of Europe. iZettle later launched its service in the Netherlands, France and Italy.
iZettle is based in their headquarters in Stockholm, Sweden, but also have offices in Germany, United Kingdom, Brazil and Mexico.
Funding and value
In October 2011, iZettle raised €8.2 Million in Series A Funding, led by Index Ventures and Creandum. In June 2012, the company received €25 Million in Series B Funding, led by 83North and Norhzone, MasterCard, SEB Private Equity, American Express, and Series A funders Index Ventures and Creandum. In June 2013, iZettle received €5 Million in an Undisclosed Series with only Santander InnoVentures as funder. In May 2014, iZettle received €40 Million in Series C Funding, led by Zouk Capital LLP, followed by 83North, American Express Ventures, Creandum, Dawn Capital, Hasso Plattner Ventures, Index Ventures, Intel Capital, MaterCard, Northzone, Santander InnoVentures and SEB Private Equity. In August 2015, the company raised €60 Million in the Series D Funding led by Intel Capital and Zouk Capital LLP and followed by 83North, American Express Ventures, Creandum, Dawn Capital, Hasso Plattner Ventures, Hermes GPE Environmental Innovation Fund, Index Ventures, MasterCard, MCI Capital SA, Northzone, Santander InnoVentures and SEB Private Equity.
With the Series D round in August 2015, iZettle was valued for over USD 500 Million.
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