Taking Monrose's work further into dance and electro music, the album scored a generally negative reception from music critics, with laut.de calling them "the Sugababes for discount store-fans." Upon its release, I Am debuted at number nine on the German Albums Chart and reached top twenty in Austria and Switzerland. It spawned three singles, including Tedder-penned up tempo song "Strike the Match", which became a top ten hit in Germany, as well as "Hit'n'Run" and "Why Not Us", both of which missed the top ten.
"Why Not Us" by Guy Chambers has been categorized as an "emotional mid-tempo ballad [...] for the wintertime." Originally planned to be released as the album's second single, it was released as the third. In addition, the song served as a promotional track for the We LoveOttomail order campaign. "Stolen" features background vocals by Jamie Pineda from the successful pop music project Sweetbox after Jamie had recorded the song first. Fifth track "Going Out Tonight" incorporates elements of ragga and dancehall music, including rapped verses by all three band members, while "You Can Look" combines dance-pop with rock music. "Teach Me How to Jump" deals with death. The song was recorded in dedication to lost ones, including Guemmour's father, who died in 1992.
I Am received mainly negative reviews. LetMeEntertainYou entitled the album's tracks as "sorted out material from the collection of immoral books of Timbaland," calling it also "fiddling" and "sparsely innovative." Further criticisms stated that the girls' voices had been edited into digital cawings which get dislodged from the professional but overproduced music. Although CDStarts dismissed Monrose's original R'n'B/Pop-style, it deplored their attempt to go more into electropop as doing them no favors, and suggested that it could lead to a downfall from their established position in the German music scene.