I Can't Believe It's Yogurt!
|Headquarters||Markham, Ontario, Canada|
I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing of its products.
I Can't Believe It's Yogurt was founded in 1977 by Bill and Julie Brice from Dallas, Texas. Later, I Can't Believe It's Yogurt was owned under parent company Brice Foods. In the mid-eighties, I Can't Believe It's Yogurt sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit filed by I Can't Believe It's Yogurt forced its competitor to change its name to "The Country's Best Yogurt!".
In 1991, an I Can't Believe It's Yogurt location in Austin, Texas, was the site of the unsolved murder of four teenage girls.
- Christine Stube (February 1990). "I Can't Believe It's Yogurt! Dallas" (reprint). Dairy Foods. Retrieved 2008-11-16. External link in
- Stevenson, Seth (May 3, 2004). "Alphabet Soup – Now what does KFC stand for?". Slate. Retrieved July 13, 2014.
- "I Can't Believe It's Yogurt Franchise". FranchiseAdvantage.com.
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