The single has two music videos, both of which were directed by Jack White. The first video was not allowed to be shown in the UK because it contains images of people choking and dancers holding knives in a threatening manner. White was forced to release the second video, which he originally intended to be a secret video for his own use, to replace the original and be shown in the United Kingdom. The second video is a second shorter than the first. For a few months however, the video did receive moderate airplay on Australian video show Rage. Olivia Jean, Shelby Lynne and Ruby Rogers from The Black Belles appear in this video.