I Hope They Serve Beer in Hell

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I Hope They Serve Beer in Hell
First edition
AuthorTucker Max
Cover artistErin Tyler
CountryUnited States
GenreNon-Fiction, fratire
PublisherCitadel Press
Publication date
January 2006
Pages277 pp
Preceded byBelligerence and Debauchery: The Tucker Max Stories 
Followed byAssholes Finish First 

I Hope They Serve Beer in Hell is a book of autobiographical short stories about sex and drinking adventures written by Tucker Max. It was a New York Times #1 bestseller and made the Best Seller List each year from 2006 to 2011.[1][2][3][4][5][6][7] It has sold over one million copies worldwide, including 400,000 copies in 2009 alone.[8][9] The book was subsequently made into a feature film of the same title.

Composed of short stories narrated by the author, the book often focuses on the narrator's humorous excess. The stories deal with themes such as the author's views on women, drinking (often to excess), insulting people, and embarrassing sexual encounters. A sequel, Assholes Finish First,[10][11] was released by Simon & Schuster on September 28, 2010.[12]


Max and George Ouzounian (known more commonly by his pen name, Maddox), are considered founding authors of the 21st century literary genre "fratire".[13] The term was introduced by The New York Times reporter Warren St. John in a 2006 article titled "Dude, Here's My Book".[14] The genre is characterized by masculine themes and could be considered the male equivalent of chick lit.[14][15] Both Max and Maddox resent the label, and have pointed out that neither of them were ever members of a fraternity.


  1. ^ NYT Bestseller List Paperback Nonfiction 2/5/06
  2. ^ NYT Bestseller List Paperback Nonfiction 5/7/07
  3. ^ NYT Bestseller List Paperback Nonfiction 4/13/08
  4. ^ NYT Bestseller List Paperback Nonfiction 1/2/09
  5. ^ NYT Bestseller List Paperback Nonfiction 1/1/10
  6. ^ NYT Bestseller List Paperback Nonfiction 11/08/09
  7. ^ NYT Bestseller List Paperback Nonfiction 4/10/11
  8. ^ Lee, Chris (2009-09-20). "Tucker Max in a 'Hell' of his own making". Los Angeles Times "...has sold a million copies". Retrieved 2010-03-04.
  9. ^ "Facts & Figures 2009 Revised". Publishers Weekly. 2010-04-05.
  10. ^ Tucker Max (28 September 2010). Assholes Finish last. ISBN 978-1416938743.
  11. ^ "Assholes Finish First". Rudius Media. Retrieved 2008-01-15.
  12. ^ Matthew Thornton (2006-09-25). "Deals". Publishers Weekly. Archived from the original on 2006-10-19. Retrieved 2008-01-14.
  13. ^ "I Hope They Serve Beer In Hell's Tucker Max Talks With Philly2Philly.com". Philly2Philly "...credited with founding 'fratire'". 2009-09-23.
  14. ^ a b St. John, Warren (2006-04-16). "Dude, Here's My Book". New York Times. Retrieved 2010-04-24.
  15. ^ Harkin, James. "The return of the real man". Financial Times (September 15, 2006). Retrieved 2010-06-20.[permanent dead link]

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