I Need U (BTS song)

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"I Need U"
I Need U Japan Single Regular Edition.jpg
Japanese Single Regular Edition cover
Single by BTS
from the album
ReleasedApril 29, 2015 (South Korea) December 8, 2015 (Japan)
Format
Studio
  • Dogg Bounce
  • Carrot Express
Genre
Length3:31
Label
Songwriter(s)
Producer(s)Pdogg
BTS Korean singles chronology
"War of Hormone"
(2014)
"I Need U"
(2015)
"Dope"
(2015)
BTS Japanese singles chronology
"For You"
(2015)
"I Need U"
(2015)
"Run"
(2016)
Music video
"I Need U" on YouTube

"I Need U" is a song recorded by South Korean boy group BTS as the lead single for their third extended play,The Most Beautiful Moment in Life, Part 1 (2015). The original Korean version was released by Big Hit Entertainment on April 29, 2015 in South Korea. The Japanese single version was released on December 8, 2015 in Japan under the Pony Canyon label.

Composition[edit]

The original version of the song is in the key of F minor and 158 beats per minute.[1]

Music video[edit]

The teaser for the Korean version of the song was released on YouTube by Big Hit on April 23, 2015[2][3] and the actual music video on April 29, 2015 in South Korea.[4][5] The video, in which the members of BTS portray troubled youth, had been edited to lower the rating from 19+ to 15+.[6] Upon its release, "I Need U" reached one million views in 16 hours—the fastest record for any BTS music video at the time.[7] On May 10, the original, uncut 19+ version of the music video was released. It included nearly two minutes of extended scenes containing darker themes and more graphic imagery than the previous video.[8][9] Both versions of the music video were produced and directed by Lumpens.[10] On November 20, 2017 the music video crossed 100 million views on YouTube, becoming BTS' tenth music video to do so.[11][12]

The teaser for the Japanese version was released on November 21, 2015[13] and the actual music video on December 1, 2015.[14] It was directed by Ko Yoojung of Lumpens.[15]

Editions[edit]

The Korean version of the song was not released as a separate single. Two official remixes of the track were later released in May 2016 on The Most Beautiful Moment in Life: Young Forever compilation album.[16]

The Japanese version of the track was released as an individual single and included two B-side songs that were also Japanese versions of songs from the original Korean EP.[17] Four editions of the single were made available:

  • Limited Edition [CD + DVD] PCCA-04298: This edition includes a DVD containing the album jacket making-of footage.[18]
  • Regular Edition [CD Only] PCCA-04300: This edition included 1 of 8 collectible photocards available only with first press albums.[19]
  • Loppi·HMV Limited Edition [CD + DVD] BRCA-00071: This edition includes a DVD containing the music video making-of footage and an exclusive photo gallery.[20]
  • Pony Canyon BTS SHOP Edition [CD Only] SCCA-00032: This edition included 1 of 8 special limited production photocards with a Christmas message on it.[21]

Track listing[edit]

Korean Version [Original]
No.TitleWriter(s)Producer(s)Length
1."I Need U"Pdogg3:31
Korean Version [Compilation album]
No.TitleWriter(s)Producer(s)Length
1."I Need U" (Urban Mix)
  • Pdogg
  • "Hitman" Bang
  • RM
  • Brother Su
  • 보라돌이
  • Slow Rabbit
3:35
2."I Need U" (Remix)
  • Pdogg
  • "Hitman" Bang
  • RM
  • Brother Su
  • SHAUN
3:42
Japanese Version [Regular Edition]+[Shop Edition][22][23]
No.TitleWriter(s)Producer(s)Length
1."I Need U" (Japanese Ver.)
  • Pdogg
  • Hitman Bang
  • RM
  • SUGA
  • J-hope
  • Brother Su
Pdogg3:32
2."Dope (-超ヤベー!-)" (Japanese Ver.)
  • Pdogg
  • Ear Attaack
  • Hitman Bang
  • RM
  • SUGA
  • J-hope
Pdogg4:01
3."Boyz with Fun (フンタン少年団) [Bonus Track]" (Japanese Ver.)
  • SUGA
  • Pdogg
4:05
Total length:11:39

Promotions[edit]

Korea[edit]

On April 29, 2015, prior to the release of the "I Need U" music video at midnight, BTS broadcast a live comeback preview show[24] on the Naver V LIVE broadcasting app.[25] This was the first time the group collaborated with Naver for comeback promotions. On April 30, BTS held their first comeback stage performance on Mnet’s M Countdown.[26] Two tracks from the album, "Boyz with Fun" and "Converse High", were deemed unfit for broadcast by KBS due to lyrics containing swears and brand names, such as Converse, Chanel, and Alexander McQueen. The latter track was also deemed unfit for broadcast by MBC.[27] However, the group went on to successfully promote across multiple channels and various programs, including on KBS, MBC, SBS, and Arirang TV.[28] BTS wrapped up promotions for "I Need U" with the last performance held on the May 31 broadcast of SBS Inkigayo.

Japan[edit]

To commemorate the release of the Japanese single and generate further interest, a special pop-up shop in collaboration with Shibuya Marui was announced on November 18, 2015.[29] The store ran from November 28 to December 20 and sold limited edition "I Need U" themed BTS goods.[30] Three hi-touch (handshake) events carded for 2016 were announced in November and December. They were held in Osaka (January 30), Tokyo (Jan 31),[31] and Sapporo (February 7).[32]

Commercial performance[edit]

Immediately after release, "I Need U" became the top trending search term on Korean portal sites and ranked number one on various real-time music charts, including Soribada, Genie, and Daum Music. The song also managed to crack the top 10 on Melon, Bugs, and Naver Music's real-time music charts.[33][34] It debuted at number five on both the Gaon Weekly Digital Chart[35] and the Gaon Download Chart with 93,790 digital units sold in its first week.[36] The single went on to accumulate over 850,000 digital downloads.

On May 5, 2015, "I Need U" won number one on the South Korean music program SBS MTV's The Show, marking BTS' first music show win since debut.[37] The group went on to win an additional award on The Show, one on MBC's Show Champion, one on Mnet's M Countdown, and one on KBS's Music Bank, for a total of five awards.

"I Need U" also charted at number 4 on the Billboard World Digital Songs Chart, ranking the highest out of the six tracks from its parent EP that entered the chart.[38]

Live performances[edit]

In addition to comeback promotions on various music programs in Korea, "I Need U" was performed live at several of the largest K-pop concerts and festivals in South Korea, including the 2015 Dream Concert,[39][40] KBS1's 열린음악회 (Open Concert),[41] Asia Song Festival in Busan,[42] and the 2015 Super Seoul Concert in Sky Dome.[43] A special remixed version of the song was presented for the first and only time at the 2015 Melon Music Awards on November 7.[44]

The song was also performed at major overseas events such as the 17th Korea & China Song Festival in Beijing, China, and the 2015 Kpop Concert Live In Yangon Myanmar held to mark the 40th anniversary of Korea-Myanmar diplomatic relations.[45]

Credits and personnel[edit]

The Japanese version credits are adapted from the CD liner notes of I Need U.[46]

Recording and Management

Recorded at Dogg Bounce and Carrot Express, South Korea. Management at Asia Content Center Inc., Japan.

Staff / Korea
Staff / Japan

Charts[edit]

Original version
Chart (2015) Peak
position
Japan Billboard Japan Hot 100 2[47]
US Billboard World Digital Chart 4[38]
South Korea Gaon Weekly Digital Chart 5[48]
Philippines BillboardPH Hot 100 77[49]
Japanese version
Chart (2015) Peak
position
Japan Billboard Japan Hot 100 4[50]
Japan Oricon Daily CD Single Chart 1[51]
Japan Oricon Weekly CD Single Chart 3[52]
Japan Oricon Yearly CD Single Chart 67[53]

Sales[edit]

Country Chart Version Sales
South Korea Gaon Download Chart[54] Original 617,193
Japan Oricon[55] Japanese 95,668
South Korea Gaon Download Chart[56] Urban Mix 30,063
Remix 24,857

Awards and nominations[edit]

Year Award-Giving Body Category Result Ref
2015 Melon Music Awards Best Male Dance Won [57][58]

Music program awards[edit]

Song Program Date
"I Need U" The Show May 5, 2015[59]
M Countdown May 7, 2015[60][61]
Music Bank May 8, 2015[62]
The Show May 12, 2015[63]
Show Champion May 13, 2015[64]

Year-end lists[edit]

Critic/Publication List Rank Ref.
Idolator The 25 Best K-Pop Songs Of 2015 15 [65]
Metro K-pop’s best 19+ rated videos N/A [66]

Release history[edit]

Region Release date Format Version Label Ref.
Various April 29, 2015 Digital download Original Big Hit Entertainment [67]
December 8, 2015 Japanese [68]
May 2, 2016 Urban Mix, Remix Big Hit Entertainment [69]

References[edit]

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  3. ^ Big Hit Entertainment (April 23, 2015). "BTS (방탄소년단) 'I NEED U' Official Teaser". YouTube. Retrieved January 27, 2018.
  4. ^ Danbi, Grace (April 24, 2015). "BTS Gets Sentimental in ′I Need U′ MV Teaser". mwave. Retrieved December 30, 2017.
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External links[edit]