This song was written by Jimmy Jam, Terry Lewis, David Eiland, Langston Richey, Danny C. Williams and H. Randall Davis (a.k.a. Randy Ran); and like many others from the album, was aimed towards the United States market, where the first single from Crash, "Human", had reached number one. The single was recorded at the Flyte Time studios Minneapolis under the production of Jimmy Jam and Terry Lewis while the Human League had been in residence from February until April 1986. After the huge success of "Human", Virgin Records selected "I Need Your Loving" as the second single to be released from "Crash" without consulting the band. The choice was a serious mistake and the single flopped badly on both sides of the Atlantic. In the UK it was promoted with a cheaply and badly filmed music video and it became the band's worst showing in the UK charts ever, only reaching number 72. The song was savaged by critics at the time and has now been largely disowned by the band since.
The video for "I Need Your Loving" was recorded on a very limited budget compared to previous Human League videos. It was directed by Andy Morahan, who had done the previous video for "Human". In many ways the video is a rehash of the video for The Lebanon, being filmed at a fake concert/studio appearance to an audience of extras. The camera swings wildly around the band as they play the song, and continually focuses in and out in time with the music, which caused some viewers to complain it made them feel motion sick.