|Born||6 July 1963 (age 53)
|Occupation||Managing Director of TSV 1860 Munich|
Born in Liverpool on 6 July 1963, he was educated at Litherland High School.
Returning to the UK, Ian was instrumental as a shareholder in the buyout of a UK professional football club, Huddersfield Town F.C., becoming Chief Executive and Chairman for three years, before getting the sack. He then spent three years as Founder Managing Director of sports content firm Premium TV, an NTL subsidiary (now Virgin Media). The business at the time was the world's largest provider of streaming football content with over five million users. He then moved to Malaysia, as COO of Total Sports Asia, a business selling sports media rights, managing live sports events and selling sports sponsorships.
He is also currently the Chairman of The Visitor Economy Committee for The Mersey Partnership, overseeing the visitor economy for the Liverpool City Region. 
Head hunted by a team working for then owners Tom Hicks and George N. Gillett, Jr., in 2007 Ayre was appointed Commercial Director at Liverpool. He used the Asian Liverbird book, a book showcasing the clubs international fan base, to secure a shirt sponsorship deal with Standard Chartered Bank - believed to be one of the most lucrative shirt sponsorship deals in football. The author of the book was given due recognition and was given a figure by the club as a thank you.
On 15 October 2010, NESV completed its £300m takeover of Liverpool, at which time the clubs existing Managing Director Christian Purslow stepped down. The club's owners, Fenway Sports Group, led by John W. Henry and the chairman Tom Werner, announced Ayre as the new Managing Director on 22 March 2011. With the sacking of sporting director Damien Comolli in April 2012, Ayre was given more responsibility and in May 2014 was officially promoted to chief executive officer. In March 2016, Liverpool announced Ayre would step down as CEO at the end of May 2017, when his current contract expired.
Ayre left Liverpool at the end of February 2017 to take over as managing director of TSV 1860 Munich.
In 2012, a transfer committee implemented by Ayre (mainly during Brendan Rodgers' reign as manager), Liverpool's failure to land several notable transfers, and underwhelming incoming transfers were widely criticized by media and fans alike. In January 2016, Ayre was criticized for his role in a proposed increase in ticket prices despite boosts in commercial revenue, which led to a walkout of 10,000 fans led by fan group Spirit of Shankly. The club and Ayre later issued a formal apology and reversed their decision.
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