Ian Bruce (marketing)

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Ian Bruce
Born Ian Waugh Bruce
(1945-04-21) 21 April 1945 (age 72)
Residence Richmond, London
Alma mater University of Birmingham
Occupation Charity marketing
Spouse(s) Professor Tina Bruce CBE
Website Ian Bruce

Ian Waugh Bruce CBE[1] FRSA CCMI (born 21 April 1945)[2] is a British professor and vice-president of the Royal National Institute of Blind People (RNIB). He is also the founder and president of the Centre for Charity Effectiveness at Cass Business School, City University London.[3][4]


He was educated at King Edward VI School, Southampton, at Central High School in Phoenix, Arizona, and at the University of Birmingham, where he obtained a Bachelor's degree in Social Sciences.[2]


  • 1983 – 2003, Director General, RNIB
  • 1991 – 2010, Director, Centre for Charity Effectiveness, Cass Business School, City University London
  • 2003 – present, Vice President, RNIB
  • 2010 – present, President, Centre for Charity Effectiveness, Cass Business School, City University London

Honours and awards[edit]

Bruce was awarded an honorary degree as Doctor of Social Sciences from the University of Birmingham in 1995.[2]

He received a CBE in the 2004 Birthday Honours.[1][5]

Personal life[edit]

He and his wife Tina live in Richmond, London,[6] where he is Chair of The Richmond Society.


  • Bruce, Ian (1998). Successful charity marketing: meeting need (second ed.). London: ICSA Pub. with Prentice Hall Europe. ISBN 9781860720383. 
  • Bruce, Ian; Rayner, Anthony (1992). Managing and staffing Britain's largest charities. London: VOLPROF. ISBN 9780952056317. 
  • Bruce, Ian (2011). Charity marketing: delivering income, campaigns and services. London: ICSA Pub. ISBN 9781860724596. 


  1. ^ a b "Specialists honoured by Queen". BBC News. 11 June 2004. Retrieved 21 April 2014. 
  2. ^ a b c "Ian Waugh BRUCE". People of Today. Debretts. Retrieved 21 April 2014. 
  3. ^ "Marketing Excellence Awards – Professor Ian Bruce, Vice President, RNIB". The Chartered Institute of Marketing. Retrieved 21 April 2014. 
  4. ^ "Ian Bruce". Cass Business School, City University London. Retrieved 21 April 2014. 
  5. ^ Lake, Howard (14 June 2004). "Ian Bruce awarded CBE in Queen's Birthday lIst". Fundraising UK Ltd. Retrieved 21 April 2014. 
  6. ^ "Agenda and minutes Licensing Sub-Committee Wednesday, 20 July 2011". Council committees. London Borough of Richmond upon Thames. July 2011. Retrieved 24 May 2014. 

External links[edit]