Ian Duffell, is an English businessman with international experience in the Entertainment and Leisure Industries. Initially working in the UK as a Marketing Executive for Sony Corporation with responsibility for launching products such as the Walkman and Compact Disc. Moving into the music industry Ian was appointed as Managing Director of HMV, opening the world's largest music store in 1986. His International career began in 1987 as CEO of Virgin Entertainment Group heading up the company's expansion into the Asia-Pacific region. In 1992 he relocated to the United States of America opening more than 20 Virgin Megastores in a six-year period, including the landmark Times Square, New York store..
In 2001 he relocated back to Australia and joined ASX listed Brazin Ltd as Managing Director, with a mandate to restructure the retail portfolio and internationally expand Sanity, the music retail business. He is currently a Board Director of IoT Group Ltd, which is an innovative consumer technology Company, focused on the Internet of Things sector, creating and marketing unique products including the ROAM-e selfie drone  and affordable smart wearable devices.