Hogarth founded live music startup Songkick with friends Michelle You and Pete Smith in 2007. Smith and Hogarth met at Cambridge, Hogarth and You met in Beijing; they shared a love of live music and formed Songkick, which was part of the 2007 Y Combinator program in Boston. They chose to set up the company in London because it "is the gig capital of the world. London has more concerts than anywhere else."
Hogarth and his fellow Songkick co-founders were named to Inc. magazine's 30-under-30 list in 2010; the same year, Hogarth won the British Council’s UK Young Music Entrepreneur of the Year award. He was also named as one of Forbes magazine's 2012 music 30-under-30.
In 2013, Songkick launched Detour, a crowdfunding platform for concerts.
In June 2015, Songkick announced its merger with direct ticket vendor CrowdSurge and a $16.6m Series C investment round. Hogarth became co-CEO of the combined company, alongside Matt Jones the former CrowdSurge CEO.
- "MediaGuardian 100 2013". The Guardian.
- Ben Sisario (1 May 2011). "A Go-to Site for Tracking Music Acts". The New York Times.
- Gabriella Griffith (23 February 2012). "Songkick founder Ian Hogarth on making money in music and east London tech scene trends". London Loves Business.
- Will Smale (17 June 2013). "Organise a concert by your favourite band". BBC.
- Jason Del Ray. "Michelle You, Ian Hogarth, and Pete Smith, Founders of Songkick". Inc Magazine.
- Rishi Chowdhury (21 June 2010). "Songkick's Ian Hogarth". Your Hidden Potential.
- "Songkick founder scoops young music entrepreneur gong". Music Ally. 20 May 2010.
- Zack O’Malley Greenburg. "30 under 30: Music". Forbes Magazine.
- Stuart Dredge (June 4, 2015). "Songkick and CrowdSurge merge to make a splash in live music market". The Guardian. London.
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